Raffles Hotels & Resorts releases white paper, Answering the Desire for Wellness in Luxury Travel
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Paris - Well-being and all that it encompasses has become, now more than ever, an essential part of the overall travel experience, moving from megatrend to leading expectation as consumers worldwide seek to advance their health, mindfulness and peace of mind. With societal habits shifting and wellness taking on new and farther-reaching meaning in response to the global pandemic, the desire and need for wellness and its positive effects cannot be understated.
Serenity, harmony, relaxation, recovery and pleasure are the pursuits of well-being that fuel and rejuvenate luxury travellers globally. They are also the touchstones for wellness at Raffles Hotels & Resorts and the inspiration for the brand's white paper, Answering the Desire for Wellness in Luxury Travel.
The area of wellness has grown from grassroots movement to core framework and is now considered an essential practice that promises longevity, physical and mental health, and social well-being. According to a recent report by the Wellness Tourism Association (WTA), 44% of travellers are looking to the wellness segment for their next trip, once they return to travelling. The most important reason for taking a wellness vacation, according to 38% of travellers is "to return to everyday life feeling rejuvenated". In 2020, the importance of nature and spending time in the outdoors has been reinforced as a key pillar of wellness vacations.
