Clarks Collection signs a new property in Uttarkashi

Uttarkashi, India: Clarks Collection, one of India’s rapidly growing mid-scale hospitality brands, has announced the opening of its newest property in Clarks Collection Uttarkashi. Strategically located, the hotel enjoys excellent connectivity to the nearby states, catering seamlessly to both religious and leisure travellers.

With no major branded mid-scale or premium property currently operating in the area, Clarks Collection is set to leverage its first-mover advantage in this emerging market. The new opening also aligns with the brand’s strategy to tap into India’s booming religious segment and the rising demand for quality stays among the aspirational middle class.

The hotel features 48 well-appointed rooms across categories, designed to blend comfort with modern amenities. Guests can enjoy an all-day dining restaurant offering multi-cuisine delicacies, and a banquet hall—providing a complete hospitality experience under one roof.

Speaking on the launch, Mr. Prakash Bedi, Vice President, Clarks Collection, shares, “Uttarkashi represents an emerging market that has remained underserved in terms of quality hospitality. With this opening, we aim to offer our signature Clarks experience—warm service, refined comfort, and exceptional value—to both domestic and regional travellers.”

He further adds, “The property also strengthens our brand’s presence in Uttarakhand and complements our ongoing expansion across key Tier-II and Tier-III cities, where demand for branded hospitality is on the rise.”

The launch of Clarks Collection Uttarkashi further reinforces the group’s commitment to expanding its portfolio across India’s promising emerging markets, combining legacy, local insight, and contemporary hospitality to deliver memorable guest experiences.