Moustache Group of Hotels Expands Select Portfolio with New Manali Property

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The Moustache Group of Hotels, known for its innovative hospitality concepts across India, has announced the launch of a new property in Manali, Himachal Pradesh, further strengthening its Moustache Select portfolio. This expansion underscores the brand’s commitment to offering curated experiences in India’s most sought-after leisure destinations.


  • The new property is located in Old Manali, a vibrant hub for travelers seeking both adventure and tranquility.

  • With this addition, Moustache Group continues to diversify its portfolio, which already spans boutique stays, experiential hostels, and luxury retreats across India.

  • The Manali property is designed to cater to millennial and Gen Z travelers, blending affordability with premium experiences.


  • The hotel offers well-appointed rooms and suites with panoramic views of the Himalayas.

  • Interiors reflect a fusion of modern design and local aesthetics, creating a cozy yet contemporary atmosphere.

  • Facilities include:

    • Multi-cuisine restaurant serving local Himachali delicacies alongside global favorites

    • Bonfire and outdoor lounge areas for social gatherings

    • Adventure concierge services for trekking, paragliding, and river rafting

    • Work-friendly spaces to support digital nomads and remote workers


The Moustache Group has consistently positioned itself as a youth-centric hospitality brand, offering experiences that go beyond traditional stays. The Manali property reflects this ethos by combining:

  • Community-driven spaces for travelers to connect

  • Adventure-focused itineraries tailored to the region’s natural offerings

  • Affordable luxury, ensuring accessibility without compromising comfort


Commenting on the launch, the Moustache Group leadership emphasized:

“Manali has always been a favorite among travelers, and with this new property, we aim to redefine the way people experience the Himalayas. Our focus is on creating spaces that are not just about accommodation, but about building memories and connections.”

✨ Significance

  • This expansion strengthens Moustache Group’s footprint in North India’s tourism circuit, complementing its existing properties in Rajasthan, Uttarakhand, and Madhya Pradesh.

  • The Manali property is expected to attract backpackers, families, and adventure seekers, while also appealing to the growing segment of remote professionals seeking scenic workstations.

  • By integrating local culture and sustainable practices, the hotel contributes to responsible tourism in the region.

The launch of Moustache Select Manali marks a bold step in the group’s growth journey, offering travelers a blend of adventure, community, and comfort in one of India’s most iconic mountain destinations.

Would you like me to also draft a LinkedIn-style announcement post for this launch, similar to the Sofitel GM update we did earlier? That way, you’ll have both a full article and a crisp social-ready version.