What happens when a founder rejects templates entirely?

Aditya Samadhiya, the mind behind ONEOFF Hotels, is building a brand where no two properties are ever the same. No repetition. No standardisation. Just spaces shaped by their context, their people, and their purpose.

In a sea of sameness, this is something else. Aditya Samadhiya isn’t building a hotel chain—he’s building exceptions

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