Hafele appoints Saurav Kumar Das as Director – Sales for South Asia

Das will lead the Sales and Sales Support functions across Hafele's South Asia operations, including India, Sri Lanka, Bangladesh and Nepal.

Hafele announces the appointment of Saurav Kumar Das as Director – Sales. In this role, Saurav will lead the Sales and Sales Support functions across Hafele’s South Asia operations, including India, Sri Lanka, Bangladesh, Nepal, and other regional markets.

Professional experience

Saurav brings with him extensive experience and a deep understanding of Hafele’s business, having held multiple strategic roles during his association with the organisation. Over his 11+ year journey with Hafele, he has successfully led the Projects and Hospitality business, Partitions & Automatics, International Markets, and most recently, the Hafele Fittings vertical.

His diverse cross-functional experience, strong understanding of customer needs, and insights into market dynamics position him well to drive Hafele’s sales strategy and support the organisation’s continued growth across South Asia. The appointment follows a planned leadership transition, with Hafele continuing to strengthen its leadership ecosystem and ensure seamless business continuity across the region.

Management commentary

Commenting on the appointment, Frank Schloeder, Managing Director, Hafele South Asia, said, “Saurav’s journey at Hafele reflects our commitment to nurturing and developing talent from within the organisation. His experience across different business functions has given him a holistic understanding of our markets and business priorities. We are confident that his leadership will further strengthen our Sales organisation and help us continue creating value for our customers and partners across South Asia.”

Executive perspective

Speaking about his new role, Saurav Kumar Das, Director – Sales, Hafele South Asia, said, “I am excited to lead the Sales function at Hafele and build on the strong foundation created by the organisation over the years. This role presents an opportunity to further strengthen our market presence and focus on strategic priorities. I look forward to working with our teams to drive excellence and contribute to the continued success of the business.