Vaishnavi Singh to oversee marketing, communications and public relations for the Srinagar property.

Radisson Collection Hotel & Spa, Riverfront Srinagar, India’s first Radisson Collection Hotel, has named Vaishnavi Singh as Marketing, Communications & PR Manager.

Vaishnavi will oversee the property’s marketing, communications and public relations mandate, including brand positioning, integrated campaigns, digital presence, media relations, influencer engagement and strategic partnerships.

Professional experience

She brings experience across international hospitality brands, multi-property environments and pre-opening projects across India. Her previous experience includes Uday Palace Navsari, a member of Radisson Individuals; Hawthorn Suites by Wyndham Dwarka, India’s first and only Hawthorn-branded property; Wyndham Garden Udaipur; and other pre-opening hotel projects.

Her expertise spans brand strategy, marketing communications, content creation, social media, influencer marketing and media relations. With experience across operating and pre-opening environments, she has worked on brand visibility, launches, campaigns and communications initiatives within the hospitality sector.

Role at Radisson Collection Hotel & Spa, Riverfront Srinagar

At Radisson Collection Hotel & Spa, Riverfront Srinagar, Vaishnavi will focus on strengthening the hotel’s brand presence across key markets and developing meaningful engagement with guests, media, influencers and industry partners.

Speaking on her appointment

Speaking on her appointment, Vaishnavi Singh said: “I am delighted to begin this new chapter with Radisson Collection Hotel & Spa, Riverfront Srinagar. The property presents a unique opportunity to tell the story of Kashmir through the lens of contemporary luxury, authentic experiences and the destination’s rich cultural heritage. I look forward to creating distinctive brand narratives, building meaningful collaborations and strengthening the property’s presence across the evolving luxury travel landscape.”

Shubhankar Jyoti, General Manager, Radisson Collection Hotel & Spa, Riverfront Srinagar, said: “We are pleased to welcome Vaishnavi to the team. Her experience across hospitality brands, pre-opening projects and integrated marketing and communications will bring valuable perspective to the property’s brand and communications strategy. We look forward to her contribution towards strengthening the hotel’s positioning and connecting with our audiences in meaningful ways