Vaishnavi Singh to oversee marketing, communications and public relations for the Srinagar property.

Radisson Collection Hotel & Spa, Riverfront Srinagar, India’s first Radisson Collection Hotel, has named Vaishnavi Singh as Marketing, Communications & PR Manager.

Vaishnavi will oversee the property’s marketing, communications and public relations mandate, including brand positioning, integrated campaigns, digital presence, media relations, influencer engagement and strategic partnerships.

Professional experience

She brings experience across international hospitality brands, multi-property environments and pre-opening projects across India. Her previous experience includes Uday Palace Navsari, a member of Radisson Individuals; Hawthorn Suites by Wyndham Dwarka, India’s first and only Hawthorn-branded property; Wyndham Garden Udaipur; and other pre-opening hotel projects.

Her expertise spans brand strategy, marketing communications, content creation, social media, influencer marketing and media relations. With experience across operating and pre-opening environments, she has worked on brand visibility, launches, campaigns and communications initiatives within the hospitality sector.

Role at Radisson Collection Hotel & Spa, Riverfront Srinagar

At Radisson Collection Hotel & Spa, Riverfront Srinagar, Vaishnavi will focus on strengthening the hotel’s brand presence across key markets and developing meaningful engagement with guests, media, influencers and industry partners.

Speaking on her appointment

Speaking on her appointment, Vaishnavi Singh said: “I am delighted to begin this new chapter with Radisson Collection Hotel & Spa, Riverfront Srinagar. The property presents a unique opportunity to tell the story of Kashmir through the lens of contemporary luxury, authentic experiences and the destination’s rich cultural heritage. I look forward to creating distinctive brand narratives, building meaningful collaborations and strengthening the property’s presence across the evolving luxury travel landscape.”

Shubhankar Jyoti, General Manager, Radisson Collection Hotel & Spa, Riverfront Srinagar, said: “We are pleased to welcome Vaishnavi to the team. Her experience across hospitality brands, pre-opening projects and integrated marketing and communications will bring valuable perspective to the property’s brand and communications strategy. We look forward to her contribution towards strengthening the hotel’s positioning and connecting with our audiences in meaningful ways

Marketing veteran brings nearly two decades of experience across hospitality, FMCG, retail and entertainment.

Monarch Liberty Hospitality has appointed marketing veteran Sneha Sharma as Vice President of Marketing. In her new role, Sneha is entrusted with the responsibility of building distinct identities for each brand across its diverse portfolio while contributing to the larger vision of the group.

Sneha Sharma joins ‘Monarch Liberty Hospitality’ with close to two decades of experience across consumer businesses in global hospitality, FMCG, retail, and entertainment. Her career includes roles at Apparel UAE, where she managed brands such as Tim Hortons and Cold Stone Creamery, as well as senior leadership positions at Radisson, Baskin-Robbins, and Massive Hospitality. She also co-founded Gigsmith Entertainment, adding experience in developing and managing brands across different business environments.

Building distinct brand identities

That range – across sectors as diverse as F&B, hospitality, jewellery, legacy institutions – is central to what she brings to ‘Monarch Liberty Hospitality’. Her experience spans both global chains and startups, giving her exposure to different approaches to brand building. At Monarch, her mandate consists of applying this experience across a diverse portfolio, shaping the distinct positioning, personality, and growth strategy for Que Sera Sera, TAT, Eve, and Sorena. Her approach to marketing extends beyond campaigns to understanding consumers and aligning marketing with operations, sales and the wider leadership team.

Talking about this new chapter, Sneha Sharma, VP of Marketing, ‘Monarch Liberty Hospitality’, said, “This role allows me to build a portfolio that already has so much uniqueness built into it. It’s a rare canvas at this stage in my career. Monarch brings a strong entrepreneurial energy and a willingness to think differently, which matters in a market as competitive as Mumbai. I was looking for a role that brings together brand building, consumer understanding, and commercial thinking, at a scale where that experience can actually shape outcomes, and this felt like the right combination of ambition, opportunity, and timing.”

The group’s approach to brand building

Sumit Govind Sharma, Founder & Director, ‘Monarch Liberty Hospitality’, said, “As we scale ‘Monarch Liberty Hospitality’ across new addresses and new categories, having a strong identity across each brand becomes as important as the experience itself. Sneha brings a mix of consumer insights and commercial understanding, shaped by two decades of working across very different businesses. She understands that a campaign isn’t just about visibility; it’s about giving people a reason to remember a brand and return to it. We’re confident she will bring that same rigour and imagination to how the world sees Monarch Hospitality and every brand under it.”