Espire Hospitality Limited, one of India’s fastest-growing hospitality companies, has announced the appointment of Sumit Kumar as National Sales Director – East, further strengthening the company’s commercial leadership as it continues to expand the presence of its brands, ZANA Boutique Luxury and Country Inn Hotels & Resorts, across India.

With close to two decades of experience across hotel operations and sales, Sumit brings a well-rounded understanding of both guest-centric approach and revenue-led commercial strategy. Known for his hands-on leadership style and strong market understanding, Sumit has led regional and PAN India sales initiatives across corporate, MICE, and travel trade segments, consistently driving business growth across markets.

Prior to joining Espire Hospitality Limited, Sumit was associated with Royal Orchid Group of Hotels as Associate Director of Sales, where he handled sales responsibilities across key markets including Patna, Bodhgaya, Varanasi, Gorakhpur, and Lucknow. During his tenure, he played an important role in driving PAN India sales performance and expanding MICE business opportunities.

Over the course of his career, he has worked with leading hospitality brands including Royal Orchid Group of Hotels, Lemon Tree Premier, Clarks Inn, Radisson Hotel Group, The Lalit, The Grand New Delhi, and Lemon Tree Hotels.

In his new role at Espire Hospitality Limited, Sumit will focus on strengthening the company’s presence across East India markets, driving regional sales growth, and expanding corporate and MICE business opportunities. He will also work towards enhancing market outreach and aligning commercial strategies with the company’s broader growth vision.

Commenting on the appointment, Akhil Arora, CEO & MD, Espire Hospitality Limited, said, “Sumit brings with him a strong mix of operational understanding and sales expertise, which gives him a very practical approach to hospitality business. His understanding of the East India market and experience across diverse hotel functions will add great value to our commercial team as we continue to strengthen our country-wide presence and drive growth across our brands.”