CYK Hospitalities Leads Strategic Growth for Emerging F&B Brands Across India

Gurugram, May 2026 :CYK Hospitalities, India’s leading food and beverage consultancy firm, has facilitated a series of strategic brand expansion and leasing mandates across multiple markets during the last quarter. The projects include formats such as kiosk, quick service restaurant, bakehouse, and standalone stores, all representing activity within the organized food and beverage industry in India.

The consultancy recently worked on expansion and leasing mandates for brands like Boba Bhai, Dohful, Freddo Bakehouse, Harley’s Bakery, Ka Ching, Chai Garam, and Waffle World across a mix of kiosks, QSRs, bakery stores, and specialised dining formats. A significant share of these strategic brand placements was concentrated across prominent retail destinations including Worldmark Gurgaon, Global Foyer, DLF Midtown Plaza, and Airia Mall, among other high-footfall commercial hubs and premium high street markets. The brand development initiatives did not remain confined to the region only, which showed the increasing need for organised F&B ventures in other urban areas in the country as well.

According to CYK Hospitalities’ market analysis based on recent leasing assignments, brands have started focusing on audience fit, operational efficiencies, and scalability while deciding a location. The trend marks a departure from traditional conventional market-entry approaches, with operators placing greater emphasis on catchment quality and consumer behaviour before entering a market.

“As organised F&B brands mature, market-specific growth plans are becoming less about securing space and more about securing the right market opportunity. The focus has shifted towards creating long-term value rather than pursuing visibility-driven growth,” said Simranjeet Singh, Director, CYK Hospitalities.

Pulkit Arora, Director & Culinary Expert, CYK Hospitalities, added, “Consumer expectations differ across locations, and successful expansion depends on how effectively a concept aligns with the ecosystem around it. The emphasis today is on building formats that can sustain themselves within a market rather than simply increasing store count.”

The trend is expected to continue as organised F&B brands expand into both mature metropolitan markets and emerging consumption centres, making strategic leasing and market-specific positioning increasingly important components of long-term growth planning.

CYK Hospitalities Strengthens Its Leasing Portfolio for QSR Brands

The consultancy firm delivers leasing services to multiple F&B Brands in the last 3 months 

Gurugram, May, 2024: CYK Hospitalities, an end-to-end F&B consultancy firm, announces significant advances in strengthening its leasing portfolio for Quick Service Restaurant (QSR) brands in the past three months. With the burgeoning urbanization in India, the QSR sector has experienced a remarkable surge in recent years, witnessing the emergence of numerous homegrown QSR brands alongside the influx of international players expanding nationwide.  CYK Hospitalities identified these prospects early in the market and today has reached at a level where it has helped the QSR brands to grow and expand by being at the right place and among the right audience.

Opining his views on the growth of the industry, Simranjeet Singh, Director, CYK Hospitalities, said “With India’s rapid urbanization, the QSR industry has witnessed phenomenal growth over the past few years. This growth has been fueled by the rise of homegrown brands and the entry of international chains. However, for these brands to thrive, it’s crucial to secure the right location with the appropriate target audience. This is where our expertise in leasing comes into play.”

Specializing in location mapping, legal documentation, and lease finalization, CYK Hospitalities has played an instrumental role in enabling QSR chains to establish their presence across various locations, including Delhi, Bengaluru, Gurugram, and Agra. Leveraging its expertise, the firm has assisted more than 30 brands in three months in opening outlets in diverse formats, such as metro stations, highways, malls, and more.

CYK Hospitalities recently worked with reputed names in the F&B industry such as The Waffle Company, Burger King, Rage Coffee, Samosa Singh, Mad Over Donuts, Ab Coffee, Bistro 57, K se Kulcha, G.O.A.T (Gelato Brand), Dohful Cookies and Schmitten Chocolates.
Diversifying its portfolio, CYK extended its reach into beauty brands, notably embracing Lovechild by Masaba as one of its standout successes.

Pulkit Arora, Director, CYK Hospitalities, adds, “The QSR industry has come a long way in India and its remarkable 17% growth in India reflects the major shift in food trends and urban expansion. Across borders, strategic leasing remains the cornerstone for QSR success, offering prime locations that fuel profitability and customer engagement. At CYK Hospitalities, we are committed to empowering our clients with tailored leasing solutions that unlock prime locations and drive profitability. Our relentless pursuit of excellence ensures that we remain at the forefront of shaping the future of the F&B industry.”

Highlighting her experience of working with CYK Hospitalities, Nidhi Singh, Co-founder, Samosa Singh said, “CYK Hospitalities' expert service in leasing has been instrumental in identifying ideal locations for our brand in Bengaluru. Their valuable insights and thorough research is commendable. We anticipate a long and fruitful association with them!"

Apart from leasing, CYK Hospitalities offers a full range of services, including concept development, market research, competitor analysis, menu design, chef hiring, standard operating procedures, recipes, food costing, ambience and setup, logo, packaging, and branding design.