INDIA, 2026: Eight Continents Hotels & Resorts, a luxury hospitality and hotel management group redefining emotique hotels through distinctive design, cultural authenticity, and personalised experiences has announced a strategic alliance with The Aviyaan Luxe Serenity, Lucknow, to collaborate on integrated sales and marketing initiatives. The partnership aims to strengthen market presence, unlock new growth opportunities, and deliver enhanced value to guests through curated hospitality experiences.

This collaboration brings together Eight Continents’ global outlook and experience-driven hospitality expertise with The Aviyaan’s strong regional presence and execution capabilities.

Under the alliance, both organisations will jointly develop integrated sales campaigns, co-branded marketing initiatives, and client-focused solutions designed to accelerate growth and deepen market penetration. The partnership will also focus on enhancing brand visibility and leveraging cross-market insights to deliver differentiated experiences for both leisure and business travellers.

Richa Adhia, Managing Director, Eight Continents Hotels & Resorts, said, “We are excited to partner with The Aviyaan. This collaboration reflects our commitment to building strong, value-driven relationships that enable us to better serve our clients and deliver impactful sales and marketing solutions.”

Akash Singh Rathore, General Manager at The Aviyaan, said “This strategic alliance reflects a strong alignment in our vision to combine global perspective with deep local market understanding. As we continue to strengthen our position, partnering with Eight Continents will allow us to bring a more structured approach to sales and marketing efforts. This collaboration is definitely a step towards building a more agile, insight-led and experience-driven hospitality model.”

The Group currently operates a curated portfolio of distinctive properties across India, the United Kingdom, and East Africa. Building on its growing global footprint, Eight Continents Hotels & Resorts recently acquired La Barbarie Hotel in Guernsey, underscoring the group’s strategic expansion into premium European leisure destinations.

In India, the brand’s presence includes experiential stays such as Treetop by Eight Continents Astroport Sariska, Stamps Jodhpur, Stamps Golden Lagoon in Amritsar, and Stamps Pushkar Internationally, the group has expanded with Ocho Homes in Belfast and Taychreggan – Signature Collection in Scotland in the UK, alongside Treetop by Eight Continents in Zanzibar, further strengthening its positioning as a design-led, experience-driven hospitality brand across key global destinations.

Dusit International expands its presence in India, leading luxury hospitality growth in emerging Tier 2 and 3 cities – with a new focus on metro destinations to follow

Building on the successful opening of dusitD2 Fagu, Shimla, Dusit is set to bring its Thai-inspired gracious hospitality to high potential markets across India – including Bhiwadi, Raipur, Lonavala, Kasol, Kolkata, Manali, and Karnataka – while also preparing to target Tier 1 destinations in its next phase of development.

New Delhi, April 2025: Deeping its commitment to India, Dusit International, one of Thailand’s leading hotel and property development companies, has announced plans to expand its presence in the country by launching its luxury and upper midscale brands in key emerging markets.

With rising disposable incomes, increasing demand for premium stays, and enhanced connectivity reshaping India’s hospitality landscape, Dusit is focused on underserved yet high-potential markets nationwide.

In addition to exploring opportunities in India’s Tier 1 cities, Dusit also aims to target Tier 2 and Tier 3 destinations where luxury and upscale hospitality options are currently limited – creating opportunities to deliver curated, high-end experiences tailored to local demand. This strategic expansion builds on the momentum of Dusit’s recent foray into the Indian market with the opening of the contemporary, upscale dusitD2 Fagu, Shimla in December 2024, and the signings of three key properties in Karnataka: the wellness-focused Devarana Sakleshpur, Karnataka – A Dusit Retreat (set to open in 2028), and two upcoming Dusit Princess Hotels & Resorts.

With a diverse brand portfolio spanning the ultra-luxury Devarana – Dusit Retreats to upper midscale and midscale brands such as Dusit Princess and ASAI Hotels, Dusit plans to tap underserved locations where it can leverage its expertise in delivering Thai-inspired gracious hospitality to meet the needs of today’s business and leisure travellers. Prioritising quality over quantity, the company is thoughtfully selecting locations that align with its ethos of premium, experience-driven hospitality – offering a distinctive blend of holistic wellness, contemporary design, and exceptional service.

As part of this vision, Dusit is preparing to launch six additional hotels across the country. The upper-midscale Dusit Princess brand will debut in Raipur (200 keys), Bhiwadi (165 keys), Kolkata (220 keys), and Lonavala (120 keys). Meanwhile, two boutique luxury properties under the recently introduced Dusit Collection brand – in Kasol and Manali (each with 40 rooms) – will offer refined escapes in the Himalayan foothills.

“India represents an exceptional growth opportunity for Dusit – across major metros and particularly in Tier 2 and Tier 3 cities, where premium hospitality options remain limited despite strong demand,” said Mr Siradej Donavanik, Vice President – Development (Global), Dusit International. “The country’s tourism industry is evolving rapidly, with increasing demand for high-quality, experience-driven stays. By blending our unique brand of Thai-inspired gracious hospitality with wellness-led experiences and destination-driven properties, we aim to create exceptional stays that resonate deeply with Indian travellers. Through strategic partnerships with visionary local developers, we are committed to shaping India’s premium hospitality landscape for the long term.”

Beyond immediate expansion, Dusit is focused on building an integrated hospitality ecosystem in India, where luxury stays, holistic wellness, refined gastronomy, and hospitality education converge to deliver lasting value. At the heart of this vision is a deep commitment to sustainability driven by Dusit’s group-wide Tree of Life programme. Aligned with selected United Nations Sustainable Development Goals, the programme features 31 measurable criteria designed to ensure a lasting and positive impact in every community Dusit serves.

Through Dusit Hospitality Education, the company will also focus on local talent development, ensuring that Indian hospitality professionals are trained to uphold world-class service standards. Together, these initiatives underscore Dusit’s commitment to responsible hospitality and its vision for sustainable growth in the global hospitality industry.

Dusit’s entry into the Indian market forms part of its broader expansion strategy targeting vibrant, high-growth markets such as Vietnam, Indonesia, Japan, China, and India. With a bold plan to sign more than 100 hotels globally over the next five years, Dusit is poised to captivate travellers worldwide with its unique fusion of Thai-inspired gracious hospitality and thoughtfully integrated local traditions.