National, India, June , 2026: JW Marriott, part of Marriott Bonvoy’s global portfolio of more than 30 brands, today announced its collaboration with Aishwarya Rai Bachchan as a Global Brand Ambassador. Through this association, Aishwarya Rai Bachchan will elevate and bring renewed expression to the brand’s global “Stay in the Moment” platform, offering a thoughtful, globally resonant perspective that deepens its relevance across key international markets.

The appointment signals both continuity and evolution. “Stay in the Moment” remains central to the brand’s ethos—rooted in the legacy of J. Willard Marriott and a belief in holistic well-being, where guests are present in mind, nourished in body, and revitalized in spirit. As India continues to play an increasingly important role in global travel, the collaboration reflects a thoughtful recognition of its growing influence and connection to the brand’s global community.

JW Marriott currently operates more than 130 properties worldwide, with India representing one of its most dynamic portfolios and development pipelines. Indian travelers are among the fastest-growing outbound luxury segments globally, while demand for premier domestic travel continues to rise, driven by increased affluence, multigenerational journeys, and a growing appreciation for meaningful, experience-led stays. Within this context, the concept of staying present resonates deeply, reflecting a guest who seeks both refinement and a sense of purpose in how they travel.

Aishwarya Rai Bachchan’s appointment as a Global Brand Ambassador reflects this shared alignment. For over two decades, she has represented India on the global stage with distinction across cinema, fashion, philanthropy, and international cultural platforms. Her career is defined not only by enduring visibility but also by credibility, discernment, and a rare sense of gravitas that reflects a life grounded in balance, built on integrity, resilience, unwavering authenticity, and a strong sense of purpose.

In the way she navigates the global stage while remaining anchored in what matters most, she reflects a way of living that is both intentional and graceful. This sense of composure and clarity resonates with the brand’s philosophy of intentional luxury.

“Aishwarya’s global stature, warmth, and authenticity make her a natural embodiment of JW Marriott and an ideal partner for the brand,” said Bruce Rohr, Vice President and Global Brand Leader, JW Marriott. “She brings a thoughtful, grounded presence that reflects the way our guests seek to travel—with intention and a sense of connection. As we continue to expand in India and across markets shaped by Indian travelers, this collaboration reinforces our commitment to celebrating presence as the ultimate in luxury experiences.”

As a Global Brand Ambassador, Aishwarya Rai Bachchan will be featured across international brand campaigns and storytelling spanning film, print, and digital platforms, while also engaging in thoughtfully curated brand experiences in India and select global markets. The creative expression centers on moments of reflection, connection, and quiet sophistication within JW Marriott spaces, bringing to life environments intentionally designed to foster clarity, presence, and a sense of calm.

For Aishwarya Rai Bachchan, the association reflects a shared sensibility with the brand’s approach to holistic well-being and meaningful connections. “Travel has always been an important part of my life, both personally and professionally,” she said. “The most meaningful experiences are often the quietest ones, when you are fully aware of where you are and who you are with. JW Marriott’s philosophy of being present and in the moment speaks to that awareness. I am honored to represent a brand that values presence and purpose in equal measure.”

India remains a strategic priority for Marriott International, with a strong and expanding footprint across gateway cities and resort destinations. Through this collaboration between JW Marriott and Aishwarya Rai Bachchan, the brand continues to reinforce its long-term commitment to the region and its intention to engage a new generation of luxury travelers through relevance, credibility, and emotional resonance.

In aligning with one of India’s most respected global figures, JW Marriott affirms a vision of luxury defined by depth, composure, and a meaningful sense of presence. The “Stay in the Moment” platform continues to evolve globally, strengthened by a partnership that reflects India’s growing influence on the world stage.

Through this association, ILEM Japan continues its vision of bringing authentic Japanese wellness experiences and the best of Japanese beauty and wellness traditions to audiences across the world.

ILEM - Improve Longevity, Enhance Mindfulness
May 2026, National - Japanese wellness brand ILEM Japan welcomes Sara Tendulkar as the Brand Ambassador for its Japanese Tea category in India, bringing together a shared philosophy rooted in mindful living, conscious wellness, and rituals that nourish from within.

Known for her balanced lifestyle and thoughtful approach to health and wellness, Sara reflects the values that ILEM Japan has stood for since its inception. She represents a new generation of consumers who are deeply invested in wellness, intentional living, and mindful everyday rituals. From the way she approaches self-care to the authenticity she brings to everything she associates with, there is a natural alignment between Sara and the philosophy of ILEM Japan’s Japanese Tea range.

Inspired by centuries-old Japanese tea rituals, ILEM Japan’s Tea collection encourages moments of pause in everyday life. More than just beverages, the teas are designed to become calming rituals that promote mindfulness, balance, and longevity.

Sharing her thoughts on the collaboration, Ishvani Patel, Founder, ILEM Japan, said:

"Sara genuinely lives the values we built this brand around. She represents a generation that is becoming far more conscious about wellness, balance, and creating intentional rituals in everyday life, which is exactly what our Japanese Tea category stands for. There is a sense of trust and authenticity people associate with her, and that makes this collaboration very meaningful for us. As we continue to expand the Japanese Tea category in India, we believe Sara will help us connect with a wider audience and introduce more consumers to authentic Japanese tea rituals in a relatable and modern way.”

Sharing her thoughts on the collaboration, Sara Tendulkar said:

"I’ve always believed that wellness is about creating small, mindful rituals that make you feel balanced from within. What I love about ILEM Japan is how authentically they bring Japanese tea traditions to modern consumers."

ILEM JAPAN’s Tea Range is 100% Made in Japan and crafted using First Harvest leaves sourced from the Kagoshima Prefecture, one of Japan’s most celebrated tea-growing regions. Harvested during the season’s first flush, these young leaves are known for their richness, purity, and nutrient density.

At the heart of the collection is ILEM Japan’s bestselling Ceremonial Matcha, shade-grown under 95% sunlight blockage for 20 days before being precision-ground into a smooth 60-mesh powder. Made without additives or preservatives, the matcha delivers an authentic Japanese tea experience while retaining its vibrant flavour and nutritional benefits.

The complete tea collection also includes:

Sencha
Hojicha
Hojicha Powder
Genmaicha
Matcha

Each tea is available in environmentally conscious Soilon tea bags made from plant-based, biodegradable materials, reflecting the brand’s commitment to mindful and sustainable living.

Founded in Tokyo in 2022 by Ishvani Patel, ILEM Japan, which stands for Improve Longevity, Enhance Mindfulness, brings authentic Japanese wellness products to consumers across the world. Every product is thoughtfully developed with Japanese manufacturers, combining heritage ingredients with modern formulations that support everyday wellness rituals.

All ILEM Japan products are 100% made in Japan, plant-based, cruelty-free, and packaged in Japan.

With Sara Tendulkar leading the Japanese Tea category, ILEM Japan continues its journey of introducing modern consumers to the beauty of authentic Japanese tea rituals through products that are intentional, elegant, and rooted in authenticity.

The campaign featuring Sara Tendulkar will roll out across digital platforms, retail touchpoints, and brand communication channels in the coming months.