Lords Hotels & Resorts appoints Swaroop George to lead National Sales

In this strategic leadership role, Swaroop will oversee the group’s sales division, with a core focus on accelerating revenue growth, optimizing market share, and fortifying corporate partnerships across the brand’s expansive portfolio.

With a distinguished career spanning over a decade, Swaroop brings a wealth of expertise in high-level account management and market penetration. Prior to joining Lords Hotels & Resorts, he held pivotal leadership roles with leading hospitality chains, where he was instrumental in scaling sales operations and elevating brand visibility within competitive markets.

His appointment aligns with Lords Hotels & Resorts' aggressive growth trajectory as the brand continues to penetrate Tier II and Tier III cities.

Commenting on the appointment, Mr. Pushpendra Bansal, COO - Lords Hotels & Resorts, stated:

"We are delighted to welcome Swaroop George to our leadership team. His profound understanding of the hospitality landscape and his results-oriented approach will be instrumental as we pursue our ambitious vision of reaching 100+ properties. We are confident that his expertise will drive significant value for our stakeholders and guests alike."

Sharing his vision for the role, Swaroop George commented:

"I am honoured to join the Lords family during such a dynamic phase of growth. My focus will be on driving strategic sales initiatives, strengthening client relationships, and unlocking untapped market opportunities. By fostering a culture of excellence and innovation, I look forward to contributing to the brand’s continued success and achieving new milestones together."