The Access Group appoints Arup Mukherjee as Head of Marketing, Hospitality APAC

The Access Group announced the appointment of Arup Mukherjee as Head of Marketing, Hospitality APAC. The appointment marks a significant step in building a full-service leadership team across Asia-Pacific, bringing dedicated marketing leadership to a region where STAAH, an Access company, already serves more than 30,000 properties across 90 countries.

Arup will lead The Access Hospitality’s marketing strategy across APAC, building brand presence, driving demand, and deepening engagement with hospitality businesses across the region. He will also play a key role in strengthening The Access Group’s presence as an employer of choice across APAC, attracting technology talent across the region.

Extensive Experience in B2B Marketing and Regional Growth

Arup Mukherjee is a seasoned B2B marketing leader with over 16 years of experience across technology, growth, and regional market development. He joins from Wolters Kluwer, where he built the marketing function from the ground up and implemented a comprehensive MarTech stack.

Prior to that, he spent nearly two years at Gartner as Head of India GTS Marketing, leading a global demand generation team across emerging markets. He also spent a decade at Cvent, rising to Regional Manager of Field Marketing and leading marketing initiatives across EMEA and APAC while supporting expansion into new geographies.

He holds an Advanced Programme for Executives certification from Indian Institute of Management Calcutta.

Focus on Hospitality Technology Growth

India and the broader Asia-Pacific region continue to represent significant opportunities in hospitality technology, with hospitality businesses increasingly seeking modern technology solutions. Through brands including STAAH, ResDiary, Guestline, and SHR, all Access companies, The Access Group aims to further strengthen its position across the region.

The company’s AI-powered platform, Access Evo, supports hospitality businesses through capabilities including channel management, booking engine, revenue management, and reputation management.

Leadership Comments

“We have a strong and growing base of hospitality customers across India and APAC through STAAH, ResDiary, Guestline and SHR, all Access companies. From accommodation providers to food and beverage operators, our focus is on ensuring every one of them has the technology, support, and partnership they need to grow. Arup brings exactly the marketing leadership to help us do that at scale,” said Louise Daley.

Commenting on his appointment, Arup Mukherjee said, “The Access Group is at a genuinely exciting inflection point in APAC, through the existing Access brands of STAAH, ResDiary, Guestline and SHR, giving us an incredibly strong foundation to build from. I am looking forward to building a marketing engine that connects with hospitality operators authentically and drives measurable growth across the region.