Gourmet Investments Pvt. Ltd. is delighted to announce the elevation of Shambhavi Mishra as Head of Marketing. Over the past two years, she has spearheaded marketing for PizzaExpress and Chili’s American Grill & Bar, driving digital-first strategies, consumer engagement, and high-impact campaigns. In her expanded role, Shambhavi will now lead marketing across the company’s entire portfolio of global dining icons, including P.F. Chang’s, with a mandate to strengthen brand presence and cultural relevance in India’s fast-evolving dining landscape.

Previously, as AVP- Marketing at Impresario Handmade Restaurants, she led strategy for SOCIAL, antiSOCIAL, Smoke House Deli, Boss Burger, Lucknowee, and HungLi across 47+ locations nationwide. At SOCIAL, she redefined F&B marketing by blending community-building, workspace strategy, and culture-first partnerships, positioning the brand at the heart of India’s creative and entrepreneurial movement. She has also driven marquee collaborations with Amazon, Netflix, Spotify, Tinder, Bumble, Budweiser, Absolut, Flipkart, Stranger Things, Game of Thrones, and Gully Gang, while creating original IPs like Fresh Cuts, Satrangi Mela, Culture Chutney, and Deluxe Thali: celebrating art, music, sustainability, inclusivity, and diversity.

Beyond brand building, Shambhavi has championed initiatives around women’s safety, gender inclusivity, and diversity, embedding values into both workplace culture and consumer experiences.

An alumna of ISB and MICA, with a foundational degree from the Institute of Technology & Management, Shambhavi is known for her strategic clarity, entrepreneurial mindset, and digital-first thinking. Widely regarded as a dynamic voice in India’s F&B industry, she continues to shape brand stories that resonate deeply with today’s audiences.

Mumbai, India – September 2024 – Mirah Hospitality, the group behind acclaimed restaurant chains such as Bayroute, Hitchki, Rajdhani, and more, is excited to announce the appointment of Abheet Singh Bagga as their Head of Brand and Marketing. In his new role, Abheet will lead the brand and marketing strategy for all of Mirah Hospitality's brands across India and Dubai, including Hitchki, Bayroute, The Mezze Company, Rajdhani, and Rajdhani Street.

Abheet is a dynamic and accomplished professional with a proven track record in the food and beverage industry. His expertise spans brand strategy, marketing, sales, operations, events, and owner relations. Abheet's creative vision and problem-solving acumen have consistently delivered exceptional results throughout his career.

Jino Joseph - AVP – Human Resource & Operations, expressed enthusiasm about Abheet's appointment, stating, "We are delighted to welcome Abheet to Mirah Hospitality. His passion for the industry, coupled with his extensive experience, makes him the ideal candidate to lead our brand and marketing efforts. We are confident that Abheet will play a pivotal role in driving our brands to new heights."

Speaking on the new appointment, Abheet Singh Bagga said, "I am thrilled to be joining Mirah Hospitality and to have the opportunity to contribute to the growth and success of these iconic brands. I look forward to working with the talented team at Mirah Hospitality to further elevate the dining experiences and brand presence of Bayroute, Hitchki, and Rajdhani."

Prior to joining Mirah Hospitality, Abheet held leadership roles at several prominent organizations, including DEFY Vodka, Greater Than Gin and The Habitat. Abheet's appointment comes at an exciting time for Mirah Hospitality as the company continues to expand its footprint and innovate within the Indian dining scene.