The Access Group appoints Arup Mukherjee as Head of Marketing, Hospitality APAC

The Access Group announced the appointment of Arup Mukherjee as Head of Marketing, Hospitality APAC. The appointment marks a significant step in building a full-service leadership team across Asia-Pacific, bringing dedicated marketing leadership to a region where STAAH, an Access company, already serves more than 30,000 properties across 90 countries.

Arup will lead The Access Hospitality’s marketing strategy across APAC, building brand presence, driving demand, and deepening engagement with hospitality businesses across the region. He will also play a key role in strengthening The Access Group’s presence as an employer of choice across APAC, attracting technology talent across the region.

Extensive Experience in B2B Marketing and Regional Growth

Arup Mukherjee is a seasoned B2B marketing leader with over 16 years of experience across technology, growth, and regional market development. He joins from Wolters Kluwer, where he built the marketing function from the ground up and implemented a comprehensive MarTech stack.

Prior to that, he spent nearly two years at Gartner as Head of India GTS Marketing, leading a global demand generation team across emerging markets. He also spent a decade at Cvent, rising to Regional Manager of Field Marketing and leading marketing initiatives across EMEA and APAC while supporting expansion into new geographies.

He holds an Advanced Programme for Executives certification from Indian Institute of Management Calcutta.

Focus on Hospitality Technology Growth

India and the broader Asia-Pacific region continue to represent significant opportunities in hospitality technology, with hospitality businesses increasingly seeking modern technology solutions. Through brands including STAAH, ResDiary, Guestline, and SHR, all Access companies, The Access Group aims to further strengthen its position across the region.

The company’s AI-powered platform, Access Evo, supports hospitality businesses through capabilities including channel management, booking engine, revenue management, and reputation management.

Leadership Comments

“We have a strong and growing base of hospitality customers across India and APAC through STAAH, ResDiary, Guestline and SHR, all Access companies. From accommodation providers to food and beverage operators, our focus is on ensuring every one of them has the technology, support, and partnership they need to grow. Arup brings exactly the marketing leadership to help us do that at scale,” said Louise Daley.

Commenting on his appointment, Arup Mukherjee said, “The Access Group is at a genuinely exciting inflection point in APAC, through the existing Access brands of STAAH, ResDiary, Guestline and SHR, giving us an incredibly strong foundation to build from. I am looking forward to building a marketing engine that connects with hospitality operators authentically and drives measurable growth across the region.

Shambhavi Mishra Appointed Head of Marketing, Gourmet Investments Pvt. Ltd.

Gourmet Investments Pvt. Ltd. is delighted to announce the elevation of Shambhavi  Mishra as Head of Marketing. Over the past two years, she has spearheaded marketing  for PizzaExpress and Chili’s American Grill & Bar, driving digital-first strategies,  consumer engagement, and high-impact campaigns. In her expanded role, Shambhavi  will now lead marketing across the company’s entire portfolio of global dining icons,  including P.F. Chang’s, with a mandate to strengthen brand presence and cultural  relevance in India’s fast-evolving dining landscape. 

Previously, as AVP- Marketing at Impresario Handmade Restaurants, she led strategy for  SOCIAL, antiSOCIAL, Smoke House Deli, Boss Burger, Lucknowee, and HungLi across  47+ locations nationwide. At SOCIAL, she redefined F&B marketing by blending  community-building, workspace strategy, and culture-first partnerships, positioning the  brand at the heart of India’s creative and entrepreneurial movement. She has also  driven marquee collaborations with Amazon, Netflix, Spotify, Tinder, Bumble,  Budweiser, Absolut, Flipkart, Stranger Things, Game of Thrones, and Gully Gang, while  creating original IPs like Fresh Cuts, Satrangi Mela, Culture Chutney, and Deluxe Thali:  celebrating art, music, sustainability, inclusivity, and diversity. 

Beyond brand building, Shambhavi has championed initiatives around women’s safety,  gender inclusivity, and diversity, embedding values into both workplace culture and  consumer experiences.

An alumna of ISB and MICA, with a foundational degree from the Institute of Technology  & Management, Shambhavi is known for her strategic clarity, entrepreneurial mindset,  and digital-first thinking. Widely regarded as a dynamic voice in India’s F&B industry, she  continues to shape brand stories that resonate deeply with today’s audiences.

Abheet Singh Bagga Appointed as the Head of Brand and Marketing at Mirah Hospitality

Mumbai, India – September 2024 – Mirah Hospitality, the group behind acclaimed restaurant chains such as Bayroute, Hitchki, Rajdhani, and more, is excited to announce the appointment of Abheet Singh Bagga as their Head of Brand and Marketing. In his new role, Abheet will lead the brand and marketing strategy for all of Mirah Hospitality's brands across India and Dubai, including Hitchki, Bayroute, The Mezze Company, Rajdhani, and Rajdhani Street.

Abheet is a dynamic and accomplished professional with a proven track record in the food and beverage industry. His expertise spans brand strategy, marketing, sales, operations, events, and owner relations. Abheet's creative vision and problem-solving acumen have consistently delivered exceptional results throughout his career.

Jino Joseph - AVP – Human Resource & Operations, expressed enthusiasm about Abheet's appointment, stating, "We are delighted to welcome Abheet to  Mirah Hospitality. His passion for the industry, coupled with his extensive experience, makes him the ideal candidate to lead our brand and marketing efforts. We are confident that Abheet will play a pivotal role in driving our brands to new heights."

Speaking on the new appointment, Abheet Singh Bagga said, "I am thrilled to be joining Mirah Hospitality and to have the opportunity to contribute to the growth and success of these iconic brands. I look forward to working with the talented team at Mirah Hospitality to further elevate the dining experiences and brand presence of Bayroute, Hitchki, and Rajdhani."

Prior to joining Mirah Hospitality, Abheet held leadership roles at several prominent organizations, including DEFY Vodka, Greater Than Gin and The Habitat. Abheet's appointment comes at an exciting time for Mirah Hospitality as the company continues to expand its footprint and innovate within the Indian dining scene.