World’s Top Hotel Brands Lose Nearly $23 Billion in Brand Value

• Total value of world’s top 50 most valuable hotel brands has declined by 33% (US$22.8 billion) as sector negotiates fallout from COVID-19 pandemic

• Hilton retains title of world’s most valuable hotel brand, despite recording 30% brand value decrease to US$7.6 billion

• Hyatt is fastest growing brand in top 10 and one of only two brands to record brand value growth in top 50, up 4%

• New entrant Taj is sector’s strongest, with AAA strength rating

• Leisure & tourism brands also take hit, cumulative brand value down 40%

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