Alivaa Hotels & Resorts has announced the addition of The Hoften Vibranta, Haridwar to its portfolio, marking the group’s third property in Uttarakhand

Alivaa Hotels & Resorts has announced the addition of The Hoften Vibranta, Haridwar to its growing portfolio, marking the group’s third property in Uttarakhand. This expansion strengthens Alivaa’s presence in one of India’s most iconic spiritual destinations while catering to the rising demand for midscale staycations.

The Hoften Vibranta is strategically located in Haridwar, a city revered as the Gateway of the Gods and known for its spiritual significance, daily Ganga Aarti, and the Kumbh Mela. With millions of pilgrims and tourists visiting annually, Haridwar has become a hub for both religious tourism and leisure travel. By entering this market, Alivaa Hotels aims to serve the evolving needs of travelers who seek accessible yet premium hospitality experiences.

The property is designed to reflect Alivaa’s ethos of blending modern comfort with cultural resonance. Guests can expect contemporary interiors, curated experiences tailored for both pilgrims and leisure travelers, and a strong focus on sustainability. The hotel is positioned to deliver quality accommodations at affordable prices, aligning with Alivaa’s strategy of targeting the midscale segment.

This addition is part of Alivaa Hotels’ broader growth strategy, which emphasizes expanding into destinations that combine cultural heritage with modern hospitality demand. With three properties now in Uttarakhand, the group has reinforced its foothold in the state and continues to build a portfolio that balances tradition with modernity.

The launch of The Hoften Vibranta, Haridwar underscores Alivaa Hotels’ vision of becoming a key player in India’s evolving hospitality landscape, offering travelers memorable experiences in destinations that matter most.