Martist Expands Focus on Wellness, Leisure and Experience-Led Storytelling

Pune, June 2026: Martist, an integrated creative marketing agency with a strong focus on hospitality, lifestyle, and destination brands, is strengthening its presence in the wellness, leisure, and experience-led storytelling space as part of its continued growth strategy.

Founded in 2021, Martist has built a diverse portfolio spanning hospitality, retail, lifestyle, wellness, and B2B sectors, helping brands create meaningful engagement through strategic marketing, content creation, visual storytelling, and digital communication.

The agency's growing presence in the wellness and leisure space reflects a larger shift in consumer behaviour, where audiences increasingly seek authentic experiences, personal transformation, and deeper emotional connections with brands. Recognising this evolution, Martist has been developing communication frameworks that go beyond traditional marketing to create immersive narratives rooted in people, places, culture, and experiences.

The agency's growth in the wellness and leisure space is backed by the extensive hospitality marketing experience of its Founder & CEO, Madhulika Joshi Pallod. A seasoned brand marketing professional with close to two decades of experience, Madhulika has worked with leading hospitality and corporate brands including Accor India, The Leela, The Park Hotels, and corporate brands like Pidilite. Her deep understanding of guest behaviour, brand positioning, customer engagement, and destination marketing continues to shape Martist's approach towards creating authentic and impactful brand narratives.

“Today's consumers are looking for experiences that inspire, enrich, and transform. Whether it is hospitality, wellness, lifestyle, or leisure, brands need to move beyond transactional communication and create emotional connections. At Martist, our focus is on helping brands tell stories that are authentic, engaging, and memorable,” said Madhulika.

Over the last five years, Martist has worked with brands across hospitality, retail, wellness, lifestyle, and corporate sectors, supporting them in areas of brand strategy, digital marketing, content creation, creative campaigns, and PR.