The Anam Mui Ne Launches Champa-Inspired Wellness Journeys

MUI NE, Vietnam (June , 2026) – Luxury beachfront resort The Anam Mui Ne has unveiled ‘Champa Journey’, a new collection of four spa rituals inspired by Mui Ne’s ties to the ancient Champa Kingdom and Vietnam’s herbal healing traditions.

A Hindu-Buddhist civilisation that flourished along Vietnam’s central and southern coastline for more than a millennium, the Champa Kingdom remains an enduring part of the region’s cultural history. Contemporary in approach, The Anam Mui Ne’s new wellness collection draws inspiration from this legacy through native botanicals and therapies focused on calming the mind and body, and supporting circulation and natural energy flow.

Many of the ingredients used in these 120-minute rituals — such as perilla leaves, lemongrass, pandan leaves, aloe vera, turmeric, pomelo leaves and sea salt — have long been used in traditional Vietnamese remedies. Perilla leaves are valued in Vietnamese herbal medicine for their warming and restorative qualities. Sea salt pays homage to Mui Ne’s littoral atmosphere.

Rice, long renowned across Asia as a symbol of life and nourishment, features throughout the collection. Warm rice herbal compresses combine roasted rice with lemongrass, ginger, turmeric, perilla leaves and local herbs. Mineral-rich mud, inspired by the ancient Champa Kingdom’s connection to the earth and sea, features in facial rituals for its purifying and nourishing benefits to leave the skin radiant.

‘Champa Dawn Renewal’ begins with purifying steam therapy, followed by an Ayurvedic head message and herbal foot ritual to stimulate circulation and awaken the senses. A delicate rice body polish exfoliates the skin in readiness for a full-body massage to release tension and create a sense of lightness.

Also starting out with a head massage and foot ritual, ‘Champa Sacred Earth’ centres on a herbal oil massage and a warm rice herbal compress massage to ground the body and quiet the mind. Designed to restore the body’s natural energy flow, ‘Champa Flow Within’ combines a wave-inspired massage with a herbal bath ritual.

Undergirded by the healing power of flowers, ‘Champa Bloom Essence’ combines detoxifying steam therapy with a mineral-rich mud facial and a sound healing session to encourage a meditative state and restore emotional balance.

Each ‘Champa Journey’ experience also includes light macrobiotic refreshments concocted from herbs, grains, seeds and native botanicals ranging from elixirs and tonics such as ‘Golden Spice Ginger Tonic’ and ‘Imperial Jasmine Infusion’, to dishes such as ‘Forest Essence Mushroom Congee’ and ‘Silken Tofu Serenity’.

“We believe wellness should feel connected to where you are and the Champa Kingdom remains an important part of this region’s story,” said The Anam Mui Ne’s resort manager Peter Ye. “‘Champa Journey’ is our interpretation of that cultural connection through wellness, with treatments influenced by Vietnamese healing rituals and Mui Ne’s restorative beachfront setting.”

Martist Expands Focus on Wellness, Leisure and Experience-Led Storytelling

Pune, June 2026: Martist, an integrated creative marketing agency with a strong focus on hospitality, lifestyle, and destination brands, is strengthening its presence in the wellness, leisure, and experience-led storytelling space as part of its continued growth strategy.

Founded in 2021, Martist has built a diverse portfolio spanning hospitality, retail, lifestyle, wellness, and B2B sectors, helping brands create meaningful engagement through strategic marketing, content creation, visual storytelling, and digital communication.

The agency's growing presence in the wellness and leisure space reflects a larger shift in consumer behaviour, where audiences increasingly seek authentic experiences, personal transformation, and deeper emotional connections with brands. Recognising this evolution, Martist has been developing communication frameworks that go beyond traditional marketing to create immersive narratives rooted in people, places, culture, and experiences.

The agency's growth in the wellness and leisure space is backed by the extensive hospitality marketing experience of its Founder & CEO, Madhulika Joshi Pallod. A seasoned brand marketing professional with close to two decades of experience, Madhulika has worked with leading hospitality and corporate brands including Accor India, The Leela, The Park Hotels, and corporate brands like Pidilite. Her deep understanding of guest behaviour, brand positioning, customer engagement, and destination marketing continues to shape Martist's approach towards creating authentic and impactful brand narratives.

“Today's consumers are looking for experiences that inspire, enrich, and transform. Whether it is hospitality, wellness, lifestyle, or leisure, brands need to move beyond transactional communication and create emotional connections. At Martist, our focus is on helping brands tell stories that are authentic, engaging, and memorable,” said Madhulika.

Over the last five years, Martist has worked with brands across hospitality, retail, wellness, lifestyle, and corporate sectors, supporting them in areas of brand strategy, digital marketing, content creation, creative campaigns, and PR.

Aahana Resort & Spa, Unveils Spa L’OCCITANE, Introducing a New Era of Wellness at Jim Corbett

The Provençal legacy of L’OCCITANE meets Aahana’s forest-led philosophy in a defining step for boutique luxury hospitality in Uttarakhand

National, India, May 2026: Rooted in the forests of Jim Corbett and shaped by a deep respect for the land, Aahana Resort & Spa announces the launch of Spa L'OCCITANE, a defining milestone in its wellness journey and a significant addition to boutique luxury hospitality in Uttarakhand.

Built on land that was once barren and carefully restored over the years, Aahana has evolved into a forest retreat shaped by conscious luxury, warm hospitality, and a deep respect for nature. The arrival of Spa L’Occitane en Provence brings a globally recognised dimension of botanical wellbeing to a destination defined by restoration, legacy, and a strong sense of place.

The collaboration reflects a natural alignment between L’Occitane en Provence’s expertise in sensorial, botanical care and Aahana’s deeply rooted philosophy of nature-led living. At Aahana, restoration has always come from the experience of being here. Spa L’Occitane en Provence builds on this foundation with treatments shaped by botanical ingredients and intuitive rituals that sit seamlessly within the character of the resort.

The spa offers a curated selection of therapies across regeneration, balance, vitality, and longevity. Signature experiences include the Signature Aahana Body Massage, designed to ease stress and restore balance through calming Aromachologie oils, and the Re-energizing Sun Stone Massage, which combines deep pressure techniques with the warmth of basalt stones to improve circulation and rebalance energy. Alongside these, guests can experience L’Occitane en Provence’s globally celebrated rituals such as Sleep & Reset and Immortelle facials. Treatments are priced between INR 4,999 and INR 21,999, with a special introductory offer available for one month.

Over the years, Aahana has carved a distinct place for itself as a boutique retreat where luxury is expressed through privacy, space, and a deeply personal connection to the land. From private pool villas and immersive wellness experiences to produce sourced directly from its in-house organic gardens and intuitive service, the resort offers a grounded yet refined expression of hospitality. The introduction of Spa L’Occitane en Provence strengthens this identity further, while reinforcing Aahana’s place in the larger conversation around destination wellness in India.

The partnership was introduced through an intimate gathering at the resort, reflecting the shared values of both brands. Guests experienced the collaboration through the Aahana way of being, time spent outdoors, moments of pause, and dining shaped by ingredients grown within the estate. More than the unveiling of a new spa, the occasion marked the coming together of two aligned perspectives on nature, care, and meaningful luxury.

Sharing her thoughts on the launch, Avni Tripathi, CMO & Director, Aahana Resort & Spa, said, “Aahana has always been built with a clear belief, that if you stay true to the land, everything else will follow. The way people feel when they are here, the sense of ease, the stillness, all of it comes from that connection. When we began engaging with L’Occitane en Provence, there was an immediate sense of alignment. Both brands are shaped by nature in a way that is real, not conceptual, and there is a shared understanding of care that is thoughtful, sensorial, and deeply rooted in place. For us, this collaboration is a coming together of two like-minded visions, where both brands add value to each other while staying true to their individual identities. As the Indian luxury travel market continues to evolve, we are seeing a strong shift towards experiences that are more immersive, more intentional, and more personal. This is exactly where Aahana sits, and this partnership allows us to build on that in a meaningful way. We are extremely optimistic about what lies ahead, and see this as the beginning of many such collaborations that will continue to strengthen and evolve the Aahana experience.”

On the partnership, Ms. Simi Devan, Country Head, L’Occitane en Provence India, shared, “Bringing Spa L’Occitane en Provence to Aahana Resort & Spa, Jim Corbett felt like a natural step. This is a destination where wellness is not an afterthought but a founding principle, and that aligns closely with how we think about our therapies. Every treatment we offer, whether it is a deeply restorative body massage, a targeted facial, or one of our signature rituals, is rooted in botanical expertise and designed to genuinely restore balance and wellbeing. Paired with the stillness and the beauty of Aahana, we believe guests will experience something truly meaningful.”

With Spa L’Occitane en Provence, Aahana continues to strengthen its place among the country’s most distinctive boutique retreats. Set within Uttarakhand, often referred to as the land of the gods, the resort offers an experience that stays with you long after you leave. In the presence of the forest and the quiet strength of the wild, Aahana is not just a place you visit, but one that remains with you.