Ajay’s Café Solds 50,000+ Burgers & Cold Coffees on Friendship Day

·       Cold coffee sales increased by 89% to 16,834 cups, while burger sales rose by nearly 54% to 33,472 units compared with the previous day.

·       Ahmedabad, Surat & Vadodara together contributed nearly 60% of Ajay’s total Friendship Day sales across burgers & cold coffees, making these 3 cities the largest contributors to the occasion-led surge.

Ahmedabad,  August 2026: The demand for both cold coffee and burgers rose sharply across Ajay’s Café network on Friendship Day. Cold coffee sales increased by 89% to 16,834 cups, while burger sales rose by nearly 54% to 33,472 units compared with the previous day.

The momentum was particularly strong across Gujarat’s key urban markets. Ahmedabad, Surat and Vadodara together contributed nearly 60% of Ajay’s total Friendship Day sales across burgers and cold coffees, making these three cities the largest contributors to the occasion-led surge.

The Friendship Day response represents a significant consumption moment for Ajay’s, with both its signature food and beverage categories witnessing a sharp increase simultaneously. Burgers and cold coffee have been integral to Ajay’s offering since its early journey and have increasingly become part of the everyday rituals around catching up with friends, spending time together and celebrating occasions.

Rather than positioning café visits only as an eating-out occasion, the brand has created an accessible environment where consumers can meet, spend time together and turn everyday interactions into moments of celebration.

Jaideep Solanki, Director, Ajay's Good Food Pvt. Ltd., said “We have seen the cold coffee category evolve significantly in Gujarat, and Ajay’s has been a trendsetter in building and popularising the cold coffee culture, particularly across South Gujarat. What started as a signature café offering has today become a widely consumed beverage, with consumers associating cold coffee as much with everyday catch-ups and social occasions as with cafés. The Friendship Day numbers are a strong testimony to how deeply this consumption habit has taken root- selling more than 16,000 cold coffees in a single day demonstrates the scale of the occasion-led demand. For us, this is also what the ‘Happy Wali Feeling’ represents, creating familiar products and accessible café experiences that naturally become part of how people come together.”

The Friendship Day performance adds another strong consumption milestone to Ajay’s journey. More importantly, the response reinforces the brand’s role in creating simple, accessible moments of togetherness – one burger, one cold coffee and one “Happy Wali Feeling” at a time. Also, since 2014, Ajay's Cafe has crossed the milestone of serving 4.36 crore burgers and 3.02 crore cold coffees since inception.

Ajay’s Café Records 89% Surge in Cold Coffee Sales on Friendship Day

·       Cold coffee sales jumped 89% compared to the previous day, reaching 16,834 cups, while burger sales increased nearly 54% to 33,472 units.

·       The highest contribution came from Ahmedabad, Surat, & Vadodara, which together accounted for nearly 60% of the brand’s total Friendship Day sales across both product categories, highlighting strong demand in Gujarat’s major urban markets.

Ahmedabad, August 2026: Ajay’s Café reported a sharp increase in demand for its signature burgers and cold coffees across its café network on Friendship Day, driven by higher consumer footfall and occasion-led celebrations.

Cold coffee sales jumped 89 percent compared to the previous day, reaching 16,834 cups, while burger sales increased nearly 54 percent to 33,472 units.

The highest contribution came from Ahmedabad, Surat, and Vadodara, which together accounted for nearly 60 percent of the brand’s total Friendship Day sales across both product categories, highlighting strong demand in Gujarat’s major urban markets.

Friendship Day emerged as a key consumption occasion, with both its flagship food and beverage offerings witnessing simultaneous growth. Burgers and cold coffees have been central to Ajay’s menu since its inception and have increasingly become popular choices for social gatherings, casual meetups, and celebrations among consumers.

The company’s café format has evolved beyond being a place to dine, positioning itself as an accessible destination where customers can meet, spend time together, and celebrate everyday moments.

Jaideep Solanki, Director, Ajay's Good Food Pvt. Ltd., said “We have seen the cold coffee category evolve significantly in Gujarat, and Ajay’s has been a trendsetter in building and popularising the cold coffee culture, particularly across South Gujarat. What started as a signature café offering has today become a widely consumed beverage, with consumers associating cold coffee as much with everyday catch-ups and social occasions as with cafés. The Friendship Day numbers are a strong testimony to how deeply this consumption habit has taken root- selling more than 16,000 cold coffees in a single day demonstrates the scale of the occasion-led demand. For us, this is also what the ‘Happy Wali Feeling’ represents, creating familiar products and accessible café experiences that naturally become part of how people come together.”

The Friendship Day performance marks another milestone for the café chain. Since its inception in 2014, Ajay’s Café has served more than 4.36 crore burgers and 3.02 crore cold coffees, reflecting the continued popularity of its core offerings among consumers. 

Ajay’s Café Honoured with ‘Leading Café Chain of the Year’ Award

·       The milestone recognises Ajay’s Café contribution to entrepreneurship, employment generation & the growth of the organised café industry.

·       The recognition marks another milestone in the company’s growth journey, which has been built on a franchise-driven model focused on creating opportunities for aspiring entrepreneurs.

Ahmedabad, June 2026: Ajay’s Café, one of India’s fastest-growing homegrown café and quick service restaurant (QSR) brands, has been honoured with the ‘Leading Café Chain of the Year’ award at the ‘Pride of Gujarat Awards 2026’.

The award was presented by Gujarat Chief Minister Shri Bhupendra Patel at a ceremony held at Hyatt Regency, Ahmedabad, recognising Ajay’s Café contribution to entrepreneurship, employment generation and the growth of the organised café industry.

Founded by brothers Ajay Solanki and Jaideep Solanki, Ajay’s Café has grown from a single outlet in Navsari into a network of more than 265 outlets across 58 cities, emerging as one of India’s fastest-growing cafés and QSR brands. The recognition marks another milestone in the company’s growth journey, which has been built on a franchise-driven model focused on creating opportunities for aspiring entrepreneurs.

Receiving the award, Ajay Solanki, Founder & Director of Ajay’s, said, “Awards recognise what has been achieved, while responsibility lies in what comes next. This honour acknowledges our journey so far, but it also strengthens our commitment to dream bigger, execute better and create a greater impact. We accept this recognition with gratitude and renewed determination to achieve our future goals.”

Looking ahead, Ajay’s Café plans to launch 30 outlets in the Vasai-Virar region, along with additional outlets in Rajkot and Udaipur, under the Company Owned, Company Operated (COCO) model by the end of the current year. It aims to cross 500 outlets by 2027 as part of its vision of becoming India’s largest QSR and café chain by 2030.