India’s frozen food boom gets a new player on Amazon

Meevaa Foods by Zappfresh has launched its frozen and ready-to-cook food range on Amazon India, expanding its reach to consumers across the country.
Meevaa Foods by Zappfresh has announced the launch of its products on Amazon India as part of its broader e-commerce growth strategy. With this launch, the brand is now available to consumers across India, expanding access to its growing portfolio of frozen food products.

Product Portfolio

The portfolio available on Amazon India includes a range of ready-to-cook and frozen snacks such as momos, spring rolls, samosas, kebabs, and other convenience-led offerings designed to meet the needs of consumers seeking quick, easy-to-prepare meals and snack options without compromising on taste.

Distribution Expansion

Meevaa Foods has expanded its presence across approximately 350 Amazon fulfilment and distribution points across the country. This reach is expected to improve product availability, support faster deliveries, and enable the brand to deepen its presence across key consumption markets as demand for frozen and ready-to-cook food categories continues to grow.

Leadership Comment

Prreya Agarwaal, Director, Zappfresh, said, “The frozen and ready-to-cook category is witnessing strong demand as consumers increasingly look for convenience, hygiene, and consistency in food products. We have been receiving a positive response from consumers due to the quality of our products, export-grade manufacturing standards, and the convenience they offer, with many of our products ready to serve in as little as three minutes. Launching Meevaa Foods on Amazon allows us to strengthen our digital presence and reach a wider audience in a rapidly growing category. Our focus is on building a trusted frozen food brand with quality products that combine convenience with taste. Through this expansion, we aim to make Meevaa Foods more accessible to consumers across India while continuing to strengthen our product portfolio and distribution capabilities.”