Aditya Birla New Age Hospitality Introduces Julien — A Patisserie House

 India, 2026: Aditya Birla New Age Hospitality, the Hospitality arm of the Aditya Birla Group, launches Julien, a Patisserie & Dessert House available on delivery, takeaway and exclusive pop-ups.   
 Inspired by the world of fashion, Julien operates as a dessert house with a strong focus on creating sensorial experiences, not a conventional patisserie. It approaches patisserie as a medium of emotion, design, and storytelling. Each creation is imagined as a statement - layered in flavour, visual drama, and feeling - inviting dessert lovers to pause, indulge, and remember.  

Julien’s debut collection includes petit gateaux, celebration cakes, tiramisu, cookies, tea cakes, and brownies perfect for every day indulgence and for bigger celebrations. As the brand says ‘cause indulgence is always in season. The brand will be available to order at home through delivery supported via delivery partners – Swiggy and Zomato.  

For those wishing to experience the brand in person, Julien has a pop-up store at Galeries Lafayette, Mumbai with a collection of patisserie, viennoiserie and an exclusive beverages menu including signature hot and cold coffee, matcha, cold brews, and teas. “Julien reflects our belief that hospitality today must move beyond function and into expression. At Aditya Birla New Age Hospitality, we are committed to building distinctive brands that shape culture as much as they serve guests, and Julien represents an exciting step in that journey. It fits the bill perfectly with our experience of understanding premium brands and consumers. Julien is created for those who choose expressive indulgence. It is for people who see dessert as a language, not a checkbox. It’s for those who believe dessert should not be rushed, but chosen.” – adds Udai Pinnali, CEO of Aditya Birla New Age Hospitality.  

 A Fashion-Led Approach to Patisserie    
Julien distinguishes itself through a design-first philosophy. From limited-edition collections to editorial-style dessert compositions, the brand treats each creation as wearable art — blending classical patisserie technique with modern imagination and subtle Indian influences. The culinary programme is led by Chief of Product & Design, Chef Amit Jadhav, whose global training and experience around the globe including some of the world’s best dessert brands and most recently, the exclusive members’ only club in Mumbai – Jolie’s, informs the brand’s technical backbone.    

  A Cohesive Signature Menu
At launch, Julien introduces a tightly curated menu anchored in strong flavour stories that appear across multiple formats — petit gateaux (S), half-kilo cakes (M), and one-kilo celebration cakes (L) — allowing guests to experience the same expression whether indulging solo or sharing.
Signature flavour narratives include:
 ● Cocoa – The Julien Way Moist gluten-free chocolate cake | House-made dark chocolate ganache | Cocoa nib tuile
 ● Macadamia Muse Macadamia brownie | Salted caramel | Caramel mousse
 ● Cherry After Dark Gluten-free chocolate cake | Sour cherry confit | Kerala vanilla bean mascarpone chantilly | Madagascar chocolate mousse
 ● Velvet Blush Red velvet cake | Raspberry confit | Mascarpone mousse A must-try house-signature Julien Tiramisu anchors the collection, alongside expressive cookies such as Cacao Couture and Matcha Blush, and a refined Tea Cake Edit and Brownie range designed for elevated everyday indulgence. Rather than offering static menus, Julien operates through evolving “collections” shaped by seasons, moods, and inspiration — reinforcing a sense of discovery and impermanence that keeps the experience fresh and considered.  

Ingredients with Intention
Julien’s sourcing philosophy mirrors its design approach: every ingredient must earn its place. From vanilla beans sourced within India to matcha from Japan and premium dairy from trusted producers, the focus remains on flavour integrity, texture, and emotional resonance. Cocoa emerges as a recurring muse - not merely a flavour, but a medium capable of endless expression.    
Packaging as an Extension of Identity
At Julien, packaging is designed like an accessory rather than a container. Thoughtful proportions, tactile finishes, and details such as heart-shaped spoons posing as the perfect accessory for your moment transform unboxing into a ritual. Each element reinforces Julien’s fashion-led point of view, making desserts something to carry, present, and remember.