Milestone underscores growth momentum with new signings, conversions, and market entries.

The Radisson brand is seeing the fastest growth, supported by conversions and a strong pipeline translating into openings. Over the past 12 months, the Group has signed more than 15 hotels and around 2,500 rooms, including entries into the Democratic Republic of Congo and Zimbabwe. Radisson Hotel Group is also attending FHS Africa in Nairobi, underscoring its focus on expansion and partnerships across the continent.

Brand performance and growth markets

Over the past five years, Radisson and Radisson Blu have been among the most signed brands in Africa, with a strong share of openings. In the last 12 months, the Group signed over 2,500 rooms and entered new markets, with focus on Morocco, South Africa, and Nigeria.

Leadership perspective

Ramsay Rankoussi, Regional Chief Development Officer, Radisson Hotel Group, commented: “We’ve crossed the 100-hotel mark in Africa by staying true to our plan, focusing on where we can lead, moving fast on quality conversions, and partnering with owners who share our ambition. The next phase is about depth in Morocco and Nigeria, a smarter footprint in South Africa, and a stronger resort offering that matches where travelers want to go. Our pipeline is built to open, not just to announce. That is why our conversion share is high, our time to market is short, and our brands are gaining ground in the cities and resort destinations that matter most.”

Focus shifts to key cities and leisure corridors across Africa

Nigeria shows the model’s resilience, with 13 hotels in operation and pipeline, while Abuja has three projects totaling 458 keys. South Africa’s strategy focuses on Cape Town, expansion into cities like Durban and Pretoria, and leisure corridors such as Kruger National Park, Sun City, and the Garden Route, alongside planned entry into Zanzibar and opportunities across Namibia, Botswana, and Zambia.

Conversion strategy

Conversions remain a core lever for scale and speed. In the last five years, more than 15 hotels, equal to almost 3,000 rooms, joined the portfolio through conversion. This helped the Group lead openings across the continent while keeping brand standards high and owners in mind.