Director of Marketing — Appointments

Vaishali Bali takes charge of marketing, communications and brand strategy, building on more than a decade of hospitality marketing experience.

Hyatt Centric Sector-17 Chandigarh has announced the elevation of Vaishali Bali to Director of Marketing, from her previous role as Marketing & Communications Manager. In her elevated role, Vaishali will lead the hotel’s overall marketing and communications strategy, brand positioning, digital initiatives, public relations, and strategic partnerships, with a continued focus on driving business growth, strengthening market presence, and enhancing the hotel’s positioning as a vibrant lifestyle destination in the heart of Chandigarh.

Experience across hospitality brands

With over a decade of experience in hospitality marketing and communications, Vaishali brings expertise in brand management, digital marketing, media relations, and integrated marketing campaigns. Prior to joining Hyatt Centric Sector-17 Chandigarh, she served as PR & Marketing Manager at Alila Diwa Goa, where she led branding, digital initiatives, public relations, and influencer collaborations. Earlier, she was associated with The Club Mumbai, part of Khanna Hotels, where she progressed from Sales Executive to Deputy Marketing Manager, overseeing marketing initiatives, strategic alliances, and brand engagement activities.

Strengthening the hotel’s lifestyle identity

During her tenure as Marketing & Communications Manager at Hyatt Centric Sector-17 Chandigarh, Vaishali has played an instrumental role in strengthening the hotel’s brand positioning, expanding its digital footprint, and building its presence in Chandigarh’s lifestyle and hospitality landscape. Her strategic marketing initiatives have contributed to significant growth in website traffic, improved traffic quality, and stronger direct booking performance.

She was also instrumental in the hotel’s participation in Hyatt Centric’s global “Start Here. Discover Everywhere.” campaign, with Chandigarh selected as the only hotel from India, alongside international destinations. Her work has included social media collaborations with renowned personalities such as Atul Kasbekar and Nitibha Kaul, alongside the launch and positioning of PVT LTD, Chandigarh’s first speakeasy, and continued brand-building for KOYO KOYO.

Driving future growth and engagement

Commenting on her promotion, Vaishali Bali, Director of Marketing, Hyatt Centric Sector-17 Chandigarh, said, “I am delighted to take on this expanded responsibility and continue my journey with Hyatt Centric Sector-17 Chandigarh. In my new role, I will continue to drive business growth, strengthen the hotel’s brand positioning, and explore fresh opportunities to connect with our audiences. My focus will be on creating impactful marketing initiatives, showcasing the hotel’s distinctive experiences, and building meaningful partnerships that further establish our presence in the market.”

Sofitel Mumbai BKC has appointed Ekta Kanchan as Director of Marketing. She brings over 13 years of experience across luxury hospitality, food-tech, F&B and the alco-bev industry

Kanchan has worked on integrated marketing and communications strategies across hospitality and consumer brands in India. Her appointment comes as Sofitel Mumbai BKC focuses on its marketing and brand initiatives.

Kanchan returns to Sofitel Mumbai BKC

Kanchan began her hospitality marketing career at Sofitel Mumbai BKC and returns to the property more than a decade later in a leadership role.

“Returning to Sofitel Mumbai BKC feels incredibly special, as this is where my journey in hospitality marketing first began. To come back more than a decade later in a leadership role is both a full-circle moment and an exciting new chapter. Sofitel has a distinctive ability to bring together French zest and local culture, and Mumbai offers an extraordinary canvas for that story. I look forward to working with the team to build meaningful experiences, strengthen the hotel’s connection with the city and create marketing that is as commercially relevant as it is creatively compelling,” says Ekta Kanchan Director of Marketing at Sofitel Mumbai BKC.