Alberta Ferretti Moves Into the Hotel Bathroom with a Rose-Scented Amenities Line by GFL Cosmetics

GFL Cosmetics has presented an international preview of the Alberta Ferretti amenities collection, the Italian fashion house’s first hotel amenities range, at EquipHotel Paris, ahead of its official launch in Milan on 12 November 2026. Developed, manufactured and distributed by GFL under licence from Alberta Ferretti, the body and hair care collection is designed for upscale and boutique hotels.

The collection expands GFL’s portfolio of licensed brands for hospitality, translating the fashion house’s identity into formulations, fragrance and packaging. Mini size bottles, refillable pump dispensers and a ceramic dispenser system give hotels a choice of formats for their guest bathrooms.

“With this collection, we want to offer hotels a new expression of the world of Alberta Ferretti, one that can find its place in the gestures and details that make a stay distinctive,” says Guido Bonadonna, CEO of GFL Cosmetics. “Our contribution is to give shape to this identity through the product, combining the care we put into cosmetic development with the experience we have gained in international hospitality.”

Three formats for the guest bathroom

Body wash, shampoo, conditioner, liquid hand soap and hand and body lotion come in 370 ml refillable pump dispensers, supported by 5-litre refill containers.

The collection also features GFL’s wall-mounted Ecover ceramic system, which pairs a durable, reusable ceramic cover with a replaceable 370 ml cartridge. The cartridge bottle is made from recycled PET, with a label designed to separate from the PET during recycling. The ceramic cover stays in place when the cartridge is replaced.

The mini size range comprises body wash, shampoo, conditioner and body lotion in 35 ml bottles, alongside a 35 g soap.

A rose-led signature

Rose runs through the whole collection. The formulations contain rose blossom extract, while the floral fragrance combines a heart of Turkish rose, geranium and elemi with citrus and red fruit top notes and a base of musk, talc and patchouli. The formulations are made in Italy and are dermatologically tested and nickel tested. The entire range is VEGANOK certified.

The packaging pairs glossy, transparent bottles in a mink shade with pale soft-touch labels and gold details. The Alberta Ferretti logo and lettering, printed in black, give the dispenser and mini size formats a minimalist, refined graphic identity.

The collection will be available to order worldwide from mid-November and will be distributed through GFL Cosmetics’ international sales network. The company serves customers in more than 140 countries and works with over 1,500 specialist distributors.

Founded in 1995 and headquartered in Lugano, Switzerland, GFL Cosmetics develops, manufactures and distributes cosmetics for hospitality, retail and contract manufacturing, with production concentrated at its facility in Siziano, near Pavia, Italy.

Images: courtesy of GFL Cosmetics