Century-old Narasu’s Coffee expands across Kerala, Karnataka and Andhra Pradesh

Sri Narasu’s Coffee Company, a South India-based coffee company with nearly a century of operations, has outlined plans to expand its retail and distribution presence beyond Tamil Nadu into Kerala, Karnataka and Andhra Pradesh.

The company currently operates 78 company-owned stores and offers 180 SKUs across coffee, tea and other FMCG categories. As part of its expansion plans, it has opened a store in Bengaluru, with another outlet planned in Amaravati.

Expansion Strategy

The expansion is part of the company’s plans to increase its presence in southern India, with Karnataka, Andhra Pradesh and Kerala identified as key markets. The company has opened a store in Bengaluru, while an outlet in Amaravati is expected to open in the next two to three months. The stores will offer products across its coffee portfolio, including premium blends, instant coffee and freeze-dried variants. The company also plans to expand its distribution network from 42 distributors to 150 by the end of the fiscal year.

Product Portfolio

Narasu’s Coffee has an extensive portfolio in the instant coffee segment, which includes – Pure Instant Coffee range, Master’s Extra Strong, Insta Strong Coffee range and Freeze dry segment.

Chairman’s Comment

Sivanantham, Chairman, Sri Narasu’s Coffee: “Our journey has been built on the pillars of ethics, reliability, and integrity values that have earned us the trust of millions of families who have made Sri Narasu’s Coffee a part of their daily lives across generations. Our focus remains firmly on the future without compromising on the standards, and the commitment to quality that has defined us since 1926. We believe in growth with responsibility and will ensure that our consumers always get the value for their spend, consumer satisfaction is a non-negotiable virtue at Narasu’s.”

Managing Director’s Comment

Srudheep S, Managing Director, Sri Narasu’s Coffee: “To sustain a legacy for nearly a century requires deep respect for our roots and an unyielding commitment to quality. We have spent decades building an unassailable foundation in Tamil Nadu in product integrity, supply chain discipline, and consumer trust. Today, we have a strong network of distributors and dealers, we see immense potential in the southern region and aspire to capture a significant market share. Our vision is clear: to bring the authentic South Indian coffee experience to every modern kitchen across India and beyond.”

He further added, “We have a strategic pan India expansion plan charted for next 3 years, the Bengaluru and Amaravati stores mark the commencement our journey to growth. By establishing a strong supply chain network combined with good retail presence, by this fiscal year end, this should add approx. 18 to 20% revenue to our existing portfolio. Our instant coffee range is the key offering and growth driver for us. The domestic instant coffee market is fast growing and Narasu’s is best placed to create a niche and achieve a significant market share. Out USP is our blend, which has remained consistent for decades, our consumers come to us for the authentic taste and blend we provide. Which is the result of our stringent quality control standards and operational excellence. We are the only brand in Tamil Nadu to ensure the products are dispatched and are on the racks within 24 hours of dispatch.”