Mount Everest Breweries Expands into Andhra Pradesh with Stok and Lemount, Increasing its Southern India Footprint

National,  May 2026: Mount Everest Breweries Ltd (MEBL), one of India’s fastest-growing breweries and a part of the Associated Kedia Group, has announced its entry into Andhra Pradesh, marking its presence in the company’s 18th operational market. The expansion forms part of MEBL’s larger growth strategy to establish operations across 20 states by the end of FY26, while advancing its long-term vision of securing a 10 per cent share of the Indian beer market by 2029.

Andhra Pradesh represents one of the most promising beer markets in Southern India, driven by a sizeable and growing consumer base. Regulatory changes introduced in 2024, including the Andhra Pradesh government’s notification of a new liquor policy and the planned rollout of 3,736 retail outlets across the state, have further accelerated industry growth, creating a significant opportunity for MEBL’s entry into the market. The company’s recent brewery acquisition in Karnataka further strengthens its ability to serve the region with enhanced supply chain efficiency and product freshness.

Stok, MEBL’s flagship premium beer, embodies the lifestyle philosophy of #LiveTheChill, encouraging relaxed, authentic, and experiential social drinking. The brand is ideally suited for Andhra Pradesh’s dynamic consumer base, particularly younger audiences in urban and semi-urban areas.

As part of its launch in the state, MEBL will introduce its premium beer brands, Stok and Lemount. Premiumisation is a core focus area, with Stok positioned as a key offering to appeal to urban and semi-urban youth who seek quality and modern drinking experiences.

Commenting on the expansion, Vedant Kedia, Whole Time Director, Mount Everest Breweries Ltd, said, “Andhra Pradesh is a natural and strategic step in our journey to build a strong Southern India presence. With our Mysore brewery providing a robust supply chain backbone, we are well-positioned to deliver fresh, high-quality products. We are excited to bring Stok and Lemount to consumers in the state and connect with the evolving preferences of modern Indian beer drinkers.”

MEBL’s products will be available across both retail outlets and the HoReCa (hotels, restaurants, and cafes) segment, ensuring broad accessibility. The company will focus on building strong brand visibility, impactful marketing initiatives, and consistent availability of freshly crafted beer to drive rapid and effective distribution across the state.

This expansion into Andhra Pradesh aligns with MEBL’s broader vision of creating brands that resonate with the modern Indian beer consumer across every significant state market. With the Mysore brewery supporting efficient operations in South India, Andhra Pradesh becomes a vital pillar alongside existing markets, advancing the company’s goal of building a truly pan-India beer company.

Century-old Narasu’s Coffee expands across Kerala, Karnataka and Andhra Pradesh

Sri Narasu’s Coffee Company, a South India-based coffee company with nearly a century of operations, has outlined plans to expand its retail and distribution presence beyond Tamil Nadu into Kerala, Karnataka and Andhra Pradesh.

The company currently operates 78 company-owned stores and offers 180 SKUs across coffee, tea and other FMCG categories. As part of its expansion plans, it has opened a store in Bengaluru, with another outlet planned in Amaravati.

Expansion Strategy

The expansion is part of the company’s plans to increase its presence in southern India, with Karnataka, Andhra Pradesh and Kerala identified as key markets. The company has opened a store in Bengaluru, while an outlet in Amaravati is expected to open in the next two to three months. The stores will offer products across its coffee portfolio, including premium blends, instant coffee and freeze-dried variants. The company also plans to expand its distribution network from 42 distributors to 150 by the end of the fiscal year.

Product Portfolio

Narasu’s Coffee has an extensive portfolio in the instant coffee segment, which includes – Pure Instant Coffee range, Master’s Extra Strong, Insta Strong Coffee range and Freeze dry segment.

Chairman’s Comment

Sivanantham, Chairman, Sri Narasu’s Coffee: “Our journey has been built on the pillars of ethics, reliability, and integrity values that have earned us the trust of millions of families who have made Sri Narasu’s Coffee a part of their daily lives across generations. Our focus remains firmly on the future without compromising on the standards, and the commitment to quality that has defined us since 1926. We believe in growth with responsibility and will ensure that our consumers always get the value for their spend, consumer satisfaction is a non-negotiable virtue at Narasu’s.”

Managing Director’s Comment

Srudheep S, Managing Director, Sri Narasu’s Coffee: “To sustain a legacy for nearly a century requires deep respect for our roots and an unyielding commitment to quality. We have spent decades building an unassailable foundation in Tamil Nadu in product integrity, supply chain discipline, and consumer trust. Today, we have a strong network of distributors and dealers, we see immense potential in the southern region and aspire to capture a significant market share. Our vision is clear: to bring the authentic South Indian coffee experience to every modern kitchen across India and beyond.”

He further added, “We have a strategic pan India expansion plan charted for next 3 years, the Bengaluru and Amaravati stores mark the commencement our journey to growth. By establishing a strong supply chain network combined with good retail presence, by this fiscal year end, this should add approx. 18 to 20% revenue to our existing portfolio. Our instant coffee range is the key offering and growth driver for us. The domestic instant coffee market is fast growing and Narasu’s is best placed to create a niche and achieve a significant market share. Out USP is our blend, which has remained consistent for decades, our consumers come to us for the authentic taste and blend we provide. Which is the result of our stringent quality control standards and operational excellence. We are the only brand in Tamil Nadu to ensure the products are dispatched and are on the racks within 24 hours of dispatch.”