Seoul Dak Brings the Spirit of Seoul to Phoenix Marketcity, Mumbai with Its First-Ever Mall Outlet

Seoul Dak, one of India’s emerging Korean quick-service restaurant brands, has entered a new phase of growth with the launch of its first-ever mall outlet at Phoenix Marketcity, Kurla, Mumbai. Bringing the flavours, energy, and contemporary spirit of Seoul to one of Mumbai’s most prominent lifestyle destinations, the new outlet marks an important milestone in the brand’s expansion journey.

Having built a strong presence through its high-street locations, Seoul Dak has earned recognition among Korean food enthusiasts for delivering authentic flavours and a modern dining experience. With its entry into the mall format, the brand aims to make Korean cuisine more accessible to a wider audience, including families, young professionals, food explorers, and the growing community of K-culture enthusiasts in India.

The launch comes at a time when Korean culture continues to influence global lifestyle trends, from entertainment and fashion to beauty and food. Recognising this growing interest, Seoul Dak brings an immersive Korean dining experience that combines authentic recipes with a vibrant, contemporary atmosphere inspired by modern Seoul.

Designed around the youthful energy of Korea’s capital city, the Phoenix Marketcity outlet features neon-inspired aesthetics, engaging visual elements, and a lively ambience that makes it ideal for everything from quick meals during shopping visits to casual gatherings and celebrations.

The menu highlights Seoul Dak’s signature Korean Fried Chicken, available in popular flavours including Volcano, Hot & Spicy, Ganjang, and K-BBQ. Guests can also enjoy Korean favourites such as Ramen, Tteokbokki, and Korean Corn Dogs, along with refreshing K-Pop Coolers and indulgent Bingsus.

To mark the launch, Seoul Dak will host a grand opening celebration on 10th July featuring interactive games, live entertainment, a themed photobooth, special offers on favourites such as the Cheese Corn Dog, and activities inspired by the vibrant culture of Seoul.

Commenting on the launch, Sean Lee, Founder of Seoul Dak, said, “Opening our first mall outlet at Phoenix Marketcity marks an exciting milestone for Seoul Dak. As Korean culture continues to connect with Indian audiences, our vision has always been to create more than just a dining destination , we want guests to experience the flavours, creativity, and warmth that represent contemporary Seoul. This outlet reflects our commitment to bringing people together through food and culture.”

With a focus on creating memorable experiences beyond food, Seoul Dak combines design, music, storytelling, and hospitality to offer guests an authentic yet approachable introduction to Korean cuisine.

The Phoenix Marketcity launch marks the beginning of Seoul Dak’s next growth phase, with the brand looking forward to expanding its presence across premium lifestyle destinations while continuing to introduce innovative menu offerings and culturally relevant experiences for Indian consumers.