55°NORTH Whisky Announces Launch in Uttarakhand Strengthens Presence Across North India

Uttarakhand, August 2025: After a successful run in Delhi, 55°NORTH Whisky, the flagship brand from the Three Brothers Distillery, is all set to launch in Uttarakhand, bringing its signature premium blend to a market that’s fast becoming a stronghold for quality spirits.

This move marks a strategic step in the brand’s North India rollout, tapping into Uttarakhand’s evolving consumer base, expanding tourism footprint, and thriving hospitality sector. The launch will cover key urban and tourist hubs including Dehradun, Haridwar, Rishikesh, Haldwani, and Nainital, with trade and retail activations kicking off in the first week of August 2025.

“We saw Uttarakhand as more than a potential sales destination,” said Varun Gupta, Founder, Three Brothers Distillery (55North Whisky). “It’s a market with cultural momentum; people here are increasingly intentional about how and what they consume. The bars are sharper, the hotels are investing more, and retail is catching up with the national curve. We felt this was the right time to enter, with the right product and the right teams already in place. We’ve built this brand to reflect personality and confidence. The idea was always to deliver a whisky that’s full-bodied, layered, and memorable.”

“Backed by a fully operational bonded warehouse and state-of-the-art bottling unit in Uttarakhand, 55°NORTH is poised to deliver a seamless experience for our partners and consumers. With robust backend support and a skilled local distribution network, we are committed to ensuring swift, responsive deliveries across retail and HoReCa channels,” said Paritosh Bhandari, Advisor, Three Brothers Distillery (55North Whisky)

The product itself remains unchanged, a distinctive blend of three aged Scotch malts, matured Indian malt, and fine grain spirit, but the brand roll-out has been adapted for the Uttarakhand market with region-specific point-of-sale material and experiential marketing designed around the state’s unique urban-tourist mix.

This expansion is part of a larger national plan. Following Uttarakhand, the brand is scheduled to launch in Rajasthan later this year, with a roadmap already drawn for entry into select southern and western states in 2026.

Since its launch, 55°NORTH has found resonance with whisky drinkers who look beyond generic blends. Whether poured neat, on ice, or as part of a well-made cocktail, its flavour profile, combining smoky peat, sweet malt, citrus zest, dark chocolate, and toasted oak, delivers both boldness and balance.

Consumers can expect to find 55°NORTH at premium liquor stores, modern trade chains, high-end bars, and top hospitality establishments across Uttarakhand starting this August.