THE SERAI RESORTS – Introducing ‘Living Sanctuaries’

‘Where nature sets the pace and graceful hospitality creates space to simply be’

There are places we travel to, and there are places that become a part of us. A place can stay with you in the quiet of a morning, in the memory of a meal, in the sound of the forest after dusk, or in the feeling of having nowhere else to be. It is these unhurried moments, often unplanned and understated, that makes a journey truly memorable.

At The Serai Resorts, this belief has always been at the heart of the experience. Set across some of South India’s most evocative landscapes, The Serai invites guests to slow down, look closer, and discover a deeper connection with the places they visit.

Living Sanctuaries is a latest expression of this philosophy- one that brings together the distinctive landscapes, experiences, and spirit of nature at The Serai Resorts across Chikmagalur, Bandipur, and Kabini, with each destination holding its own character, rhythm, and way of inviting you to pause.

In Chikmagalur, the landscape is shaped by the mist-covered hills and coffee estates of the Western Ghats. Mornings unfold slowly, surrounded by forests, rain, and the scent of coffee wafting in the cool breeze. It is a place for long walks, sounds of nature, quiet contemplation, and discovering the pleasures of the hills at an unhurried pace.

In Bandipur, the experience is defined by the wilderness. The forest has its own rhythm, which cannot be hurried. The call of birds, movement of wildlife, and changing light through the trees create a sense of being immersed in nature rather than simply observing it. Here, stillness becomes an experience.

In Kabini, the river forms the heart of the landscape. Its waters, open skies, and surrounding wilderness create a sense of anticipation and discovery. From quiet moments by the water to encounters with the wildlife that inhabits the region, Kabini reminds us that some of the most remarkable experiences of the expanses of land, water and skies and the beauty of its changing rhythms, one that we cannot plan.

While each sanctuary is deeply rooted in its surroundings, a shared philosophy connects them: nature sets the pace.

The landscape is not merely a backdrop to the experience. It influences how guests spend their time, what they see, what they taste, and how they connect with the destination. From the architecture and design to the culinary experiences and ways of exploring the surroundings, every element is considered to allow the character of the place to come through.

Then there is graceful hospitality.

For The Serai Resorts, hospitality is not about doing more; it is about knowing what matters and doing it well. It is the warmth of being welcomed, the attentiveness of a team that remembers the little things, and the instinct to know when to be present and when to simply give a guest space.

Hospitality is natural to its surroundings, thoughtful without being intrusive, personal without being performative.

Today, perhaps, the idea of luxury is changing.

It is less about abundance and more about space. Space to breathe. Space to disconnect from the pace of everyday life. Space to have a meaningful conversation, to savour a meal, to spend time with the people who matter, or simply to be alone with one's thoughts.

At The Serai Resorts, these moments do not interrupt the experience. These are experiences.

A misty morning in the coffee plantation.

A slow breakfast overlooking the landscape.

The anticipation of a wildlife sighting.

A meal inspired by the region.

The sound of rain against the forest.

A conversation that carried late into the evening.

Or the quiet pleasure of doing absolutely nothing.

These moments become part of how we remember a place. How it becomes etched and core to our memories.

Living Sanctuaries is an invitation to experience travel at a different pace-to move beyond simply visiting a destination and instead allow the destination to become part of you.

Across Chikmagalur, Bandipur and Kabini, The Serai Resorts creates spaces where nature, place and graceful hospitality come together, offering guests the freedom to experience each landscape in their own way.

Because a sanctuary is not simply a place where we retreat to.

It is a place that gives something back.

Sometimes, the greatest luxury is simply having the time and space to notice it.

The Aamras Mango Cheesecake at Vanilla Beans →

Some stories start with a visit. This one started with a message.

When Vanilla Beans reached out to share their new mango collection, it came with a simple promise: Alphonso mangoes, treated with care, and desserts built around them. We asked if we could try it. They said yes. And somewhere between the first slice and the last bite, this turned into something we knew we had to share.

There’s something deeply nostalgic about a mango dessert done right, and this one gets it. Visually, it arrives like summer on a plate—bright mango layered generously over soft, cloud-like cream, the kind of thing you pause for a second before cutting into.

Then comes the first bite.

The texture is what lands first—soft, light, and fresh without trying too hard. It doesn’t lean on heaviness or overload you with sweetness. Instead, it steps back just enough to let the mango do what it does best. And here, it’s all about the aamras—rich, fragrant, and unmistakably Alphonso. It runs through the cheesecake in thick, generous layers, so every bite carries that sweet, sun-ripened depth.

The base brings in a quiet contrast—buttery, slightly crumbly, grounding all that silkiness above it. And the cream cheese layer sits right in the middle of it all, adding just enough tang to keep things from tipping into excess.

The cream, as always, plays it smart. Light, smooth, and balanced, it complements rather than competes. Nothing feels heavy. Nothing feels overdone. It’s indulgent, yes—but in a way that still feels clean and easy to go back to.

For something built around nostalgia, this feels considered. Not overworked. Not overthought. Just well made.

From the brand’s side, that intent is clear.

“The Aamras Mango Cheesecake is everything we believe a mango dessert should be — honest, unhurried, and completely uncompromising. We start with a buttery, biscuity base that gives way to a silky cheesecake layered with thick, aromatic aamras made from handpicked Alphonso mangoes — slow-cooked the way it’s done at home, no essence, no shortcuts. And then the finish: fresh mango cut into a flowering design on top, because something this beautiful deserves to be seen before it’s savoured. It’s our way of saying that when the ingredient is this good, it deserves reverence, not reinvention.”
— Rohit Desai, Co-Founder

Founded by Deepa and Rohit Desai, Vanilla Beans has built a quiet following in Bandra for cakes that lean into balance and texture rather than excess. This seasonal mango collection feels like a natural extension of that approach—letting Alphonso take centre stage, without overcomplicating what people already love about it.

This one’s available for a limited time, and honestly, it’s the kind of thing you don’t overthink.

If you’re ordering, start here.

Location: Bandra West, Mumbai
Availability: Seasonal

Order here: https://orders.vanillabeanscakes.com

P.S. While we had The Aamras Mango Cheesecake, here are some other goodies they tell us to keep an eye on:

Mango Fresh Cream Cake

Mango Cheesecake

Aamrasmalai Cake

Mango fresh cream cake X vanila bear

Tried & Tasted is our series on things we’ve actually experienced and would go back for. Got something you think we should try? Send it our way—we’re always up for the next great bite.

Radisson Hotel Group launches first two Verified Net Zero hotels

Radisson Hotel Group is proud to announce its first two hotels to achieve Verified Net Zero status, achieving 2040 requirements of the Net Zero Methodology for Hotels today. The properties in Oslo and Manchester are taking steps to eliminate Scope 1 & 2 emissions, significantly reduce Scope 3 emissions, aligned with the GHG protocol, and remove the remaining footprint with Nature Based Solutions. The achievement is unique, as the alignment with the Net Zero Methodology for Hotels is verified by a third party, TÜV Rheinland.

With the launch of two Verified Net Zero Hotels, Radisson Hotel Group is setting the gold standard for sustainable hospitality. The existing Park Inn by Radisson Manchester City Centre is renovated to Radisson Hotel Manchester City Centre, A Verified Net Zero Hotel, completing its transition on 19 th May 2025. The current Park Inn by Radisson Oslo City Centre will be renovated to Radisson RED Oslo City Centre, A Verified Net Zero Hotel, and will be in operation as of the beginning of July 2025.

All remaining emissions are compensated using Nature Based carbon credits from carbon removal in partnership with Agreena, the largest soil carbon program in Europe, supporting over 2,300 farmers to regenerate more than 4.5 million hectares of European farmland.

“Radisson Hotel Group aims to become Net Zero by 2050. While the move is easier in new build properties, the reality is that 80% of the buildings that need to become Net Zero by 2050 are already built. We believe it is critical to move as fast as possible with these existing buildings. Today, we are demonstrating that Net Zero conversion hotels are possible. In a conversion approach, the Manchester and Oslo hotels prove that non-sustainable hotels can become high performing asset classes with a positive impact on the planet. This approach needs to be serious and verified. And we are doing so with TÜV Rheinland. These Verified Net Zero hotels bring the future forward and offer guests the pinnacle of sustainable stays.” commented Federico J. González, Executive Vice Chairman at Radisson Hotel Group.

 The Radisson Hotel Manchester City Centre, A Verified Net Zero Hotel, has installed heat pumps to generate hot water. Together with a fully electrified kitchen using induction cooking, the hotel is entirely eliminating gas use. Because the hotel buys 100% renewable electricity, none of the electricity used at the hotel comes from fossil fuels.

 The Radisson RED Oslo City Centre, A Verified Net Zero Hotel, is powered by a combination of renewable electricity and heating provided by the city. Oslo is one of the few cities in Europe to use fully renewable energy for its district heating by using renewable heat generated from multiple sources such as city waste treatment, or data centers.

Radisson Hotel Group partnered with Klimato – a specialized partner from Sweden – to develop low-carbon menus by analyzing the entire food offering for in-room dining menus, M&E menus and the breakfast buffet, curating recipes to lower their overall carbon footprint. Guests are informed by clear labels, ranking recipes’ carbon footprints from A (best) to E (worst). Menus focus on fresh, seasonal ingredients while reducing recipe carbon footprints up to 40%, without compromising on taste.

New measures are in place to minimize waste based on the Reduce, Reuse, Recycle principles. Guests can rest assured a maximum of the waste will be avoided or recycled, and none of the waste goes to landfill. To enhance recycling and minimize waste, Verified Net Zero hotels:

 Use kitchen food waste management software – eSmiley – which tracks the weight of food leftovers on plates when they return to the kitchen, updating menu portions and ingredients to minimize waste

 Offer unused ingredients on the social innovation platform Too Good to Go – providing the community with tasty affordable meals avoiding readymade meals going to waste

 Recycle coffee pods in partnership with Nespresso

 Provide glass water bottles in guest and conference rooms, as opposed to PET plastic

 Offer recycling bins in all guestrooms and main public areas including the lobby and conference rooms

 Conduct waste audits to ensure high accuracy of recycling throughout the hotel

 Reduce paper use with the Stay E-concierge app which displays hotel bookable services, and provide online check-in, check-out, and e-invoicing

 Use 100% bulk bathroom amenities and recycle the packaging with Clean the World

 Adopt plastic free dry amenities and implement a program to minimize wastage of accessory amenities

Regarding the announcement, Inge Huijbrechts, Chief Sustainability & Security Officer at Radisson Hotel Group, said, “With the opening of our first two Verified Net Zero hotels, Radisson Hotel Group demonstrates its commitment to Net Zero 2050, and to showcasing truly sustainable hospitality. For the first time, we focus on reducing emissions from energy, operations and the supply chain. As we face the evolving challenge of climate change, Radisson Hotel Group is taking an essential step in reshaping the future of hospitality, one Verified Net Zero hotel at a time.”

Some brands make beer. Asahi? It made history. 🍺🌅 by Arvind Bartwal

In this captivating presentation, Arvind Bartwal, passionate about people and processes, and known for crafting training experiences that elevate both, takes us on a whirlwind tour through the frothy rise of Asahi. From its roots in Meiji-era Osaka to its reign as a global icon of crisp refreshment and innovation, this isn’t just a corporate timeline. It’s a cultural chronicle, a masterclass in marketing, and a toast to tradition that dared to evolve.

What makes this deck sparkle (besides the Super Dry, of course) is the attention to detail: the poetic origin of the name "Asahi," the dry beer revolution that rewired Japanese drinking habits, and the way a brewery became a lifestyle symbol. There’s something here for business buffs, brand nerds, foodies, and fans of fermentation alike.

So raise a glass, scroll on, and soak up the sunshine behind the rising sun. 🌞🍻

Self Development Is The Master Key To Success by Yusuf Shaikh, Student Council President, Rizvi College of Hotel Management

In the bustling world of hospitality, where every interaction is an opportunity to create unforgettable experiences, the pursuit of excellence is not just a goal, but a way of life. At the heart of this ethos lies self-development, a transformative journey that not only enriches individuals but also elevates the entire industry to new heights of success and distinction.

In an industry where the guest experience reigns supreme, investing in self-development is paramount. Hospitality professionals are the face of their establishments, embodying the values and standards that define their brand. By continuously honing their skills and expanding their knowledge base, individuals in the hospitality sector not only enhance their own capabilities but also enhance the quality of service they provide to guests.

One of the most compelling reasons why self-development is crucial in the hospitality industry is its direct impact on guest satisfaction. From front-line staff to managerial roles, every member of the hospitality team plays a pivotal role in shaping the guest experience. By cultivating skills such as communication, problem-solving, and emotional intelligence, individuals can anticipate and exceed guest expectations, fostering loyalty and positive word-of-mouth.

Moreover, in a rapidly evolving industry landscape, staying relevant is essential for long-term success. The hospitality industry is subject to constant change, driven by shifting consumer preferences, technological advancements, and global trends. Those who embrace self-development are better equipped to adapt to these changes, remaining agile and resilient in the face of challenges.

Self-development also empowers individuals to unlock their full potential and pursue career advancement opportunities within the hospitality industry. Whether it's mastering new techniques, acquiring certifications, or pursuing higher education, continuous learning opens doors to new possibilities and positions individuals for success in leadership roles.

Furthermore, in an industry centered around human connection, personal growth not only enhances professional performance but also fosters a culture of teamwork and collaboration. By investing in self-development, organizations cultivate a workforce that is motivated, engaged, and committed to collective success, ultimately driving operational excellence and profitability.

Beyond its tangible benefits, self-development in the hospitality industry fosters a culture of innovation and creativity. By encouraging individuals to explore new ideas and perspectives, organizations can spark innovation that sets them apart in a competitive market. Whether it's designing unique guest experiences or implementing cutting-edge technologies, self-development fuels a culture of innovation that drives industry progress.

In conclusion, self-development is not just a luxury in the hospitality industry; it is an absolute necessity. By prioritizing personal growth and continuous learning, individuals and organizations alike can unlock their full potential, enhance guest satisfaction, and drive innovation. In a world where excellence is the standard, self-development is the key to unlocking limitless possibilities in the dynamic realm of hospitality

What’s Wrong with Metasearch Today? By Oz Har Adir, Founder & CEO of Vio.com

When they were first introduced, metasearch channels quickly became an important part of travelers’ online shopping habits, as they were a way of getting an ordered overview of the endless shopping options available online. Growing rapidly in popularity during the 2010s, an industry report in 2017 showed that “nearly half of U.S. travelers used metasearch platforms for flight and hotel bookings;” that same year, another showed that “metasearch engines had become a dominant marketing channel, surpassing investments in traditional ads.”

That initial success did not last. An industry report showed that “metasearch's share of travel traffic decreased from 22% in 2017 to 17% by 2020”, as it was no longer the most reliable or efficient way for travelers to find the best price on travel bookings – a trend that continues today. 

But is the value proposition of metasearch dead or is it simply the original business model that failed? 

To get to the bottom of this question, let’s look at the key commercial and consumer issues at play. 

Ad-Based Revenue Model
The advertising-based, cost-per-click (CPC) revenue model is fundamental for traditional metasearch sites. The sites earn revenue whenever a traveler clicks off the metasearch engine to visit an OTA or hotel site, regardless of whether the traveler books the stay. Because advertisers & hotels are ranked in the search results primarily based on their CPC bids (rather than on price), travelers are often not shown the best rates; rather, they are shown the rates that will earn the metasearch site more revenue. 
This leads to higher prices being offered through the metasearch channels, helping sponsor higher bids, while customers click off the site quickly in search of better prices.

Another key problem that dilutes metasearch’s value proposition is the fact that Booking and Expedia are better able to navigate the CPC revenue model than smaller OTAs or direct booking sites. The result is that more than 3/4 of the revenue for many top metasearch channels comes from Booking and Expedia. 

The value of metasearch engines is diminished because the OTAs’ public rates offered via metasearch are often higher than if the traveler searched directly, as a member of either OTAs loyalty program or on their apps, where cheaper rates are more likely to be offered.

Better prices from other sources are even harder to come by. An auction forcing high CPCs leads all hotels to raise the room rates offered through the metasearch channels – again, undercutting the value offered by the channels as they are not giving travelers access to the best rates.

As such, the business model of running multiple ads using ‘price comparison’ alone does not align well with the goal of the traveler – finding a great hotel with good value – nor the advertiser – to secure bookings with as low a cost of acquisition as possible – making traditional metasearch channels a lose/lose for both. 

Simple Price Comparison Marketplaces

Booking a hotel is a subjective choice that requires research to get right. For travelers, price is one of the top criteria in their hotel selections, but it is not the only factor. Metasearch’s core functionality enables travelers to do a quick price comparison on the search results page and they must click through to the OTA or hotel site to get additional information about the room options, including:

Room Images - Is it recently renovated? Does it look comfortable and clean? Is it well laid out for my needs?
Payment Questions - Do I need to pay upfront, or can I pay later? Does the hotel support Apple Pay? 
Customer Support Questions - Does the hotel offer support in my language or currency?
Detailed Reviews - How are the amenities? What have other travelers like me said about their stay? 

In addition, the large metasearch channels do not find the cheapest prices and/or do not highlight them for travelers because they are largely offering ‘public’ rates, which are often limited by price parity agreements. Even when an OTA or hotel site offers a cheaper price than the rest, it must first meet the metasearch auction CPC price to be featured high enough in the search results where a customer would actually find and click on it. 

In short, traditional metasearch offers travelers a ‘click and go’ experience that is not comprehensive enough to enable customers to complete their search or finalize a booking on the sites. 

Lack of Customer Retention

Travelers’ online habits have evolved in the past years. This has led OTAs to invest in the growth of their apps and loyalty programs to convince users to begin their search on the OTA (rather than on metasearch). By offering better rates to members and customers using their apps, the OTAs have been able to retain users much more effectively. 

Conversely, the traditional metasearch channels offer users no incentive to install their app or sign up to become members of their sites for two reasons: 

Their CPC revenue model financially disincentivizes them to do so because, instead of clicking on a paid ad, the sign-in process adds friction, leading to fewer revenue-generating ad clicks.

If users do sign in, the auction dynamics changes, and they may see better prices. Again, this is counterproductive to traditional metasearch channels’ revenue model as higher bids would be less likely to win the click, leading to fewer clicks and lower revenue per click. 

As such, the metasearch channels’ cost of acquisition must be repaid within the session (hence the CPC revenue model), while an OTA can repay its cost of acquisition across the lifetime of the user. 

Now, we get to the most important part… with all these innate problems, how can metasearch sites still provide value for both travelers and hotels?

Here’s the truth: traditional metasearch channels are dying, but that doesn’t mean that the utility of an effective price comparison tool is no longer valuable, both to travelers and hotels. 

That being said, to be successful today, metasearch channels must expand beyond simple price comparison to offer sophisticated OTA functionality, which addresses the diverse needs of today’s travelers and enhances the overall booking experience.

A Customer-Centric Approach

Finding the best hotel at the best value is the end goal of travelers using metasearch sites; as such, to be successful these hybrid booking channels must adopt the same as their product goal to create a win-win business model.

The best way to do that is to change from an ad-based CPC model – which doesn’t benefit travelers or hotels – and adopt a robust customer-centric strategy using a cost-per-action revenue model based on booking conversions. Given that lower prices convert more often, they are more likely to show higher in the search results, incentivizing hotels to offer better deals. 

Integrated OTA Functionality

Like a traditional OTA, this hybrid metasearch model must include comprehensive information about the various accommodation options to empower users in their decision-making process. A traveler can take their time, browsing through room images, understanding each offer’s cancellation terms, filtering reviews, etc. They can stay on-site to book through the internal OTA or go elsewhere. 

At the same time, innovative OTA functionality – such as price freezes enabling travelers to take their time deciding on the best hotel, price alerts, membership incentives, incentives to download the app, etc. – are valuable tools to maximize customer retention and the customer value.

Screenshot from AtHotel which is an OTA that uses price comparison across its product

Transparency & Personalization

When the transparency that is fundamental to the metasearch model is combined with OTA functionality, conversion and retention rates increase because travelers know they are getting a good deal and appreciate that they don’t need to visit multiple sites to compare prices. We now see OTAs adopting the same strategies, turning their search results or hotel pages into transparent offerings. When they can offer the best price, they rank on top; when they can’t, they tell the customer where they should go to get a better deal, rather than accepting a low conversion outcome and unsatisfied customers. 

To become successful, metasearch sites must evolve to a traveler-focused, CPA-based revenue model, which includes both price comparison and OTA functionality to maximize price and product transparency, increasing their value proposition for all audiences. By making these changes, metasearch sites can once again become a trusted booking channel for travelers and firmly re-establish themselves as a sustainable and profitable marketplace for hotels.

So, the bottom line is clear: metasearch isn’t dead; it just needs to be reimagined.

About Vio.com

Vio.com is a hotel booking site trusted by 100 million users each year to find better value on every stay, with savings of up to 45%. The company discovers exclusive accommodation deals and compares prices across top travel sites, so travelers can book the best room with confidence. The company's exceptional customer support team is available 24/7, which is reflected in their rating on Trustpilot and rapid growth.

No More PowerPoints - Why the Future of MICE is All About Experience

For years, corporate events were synonymous with endless PowerPoint slides in dimly lit conference halls and passive audiences nodding along to scripted speeches. But the landscape of Meetings, Incentives, Conferences, and Exhibitions (MICE) is rapidly changing.

The future is no longer about one-way presentations, but more of a two-way stream of communication that leaves a lasting impression.

According to Mr. Ramanpreet Singh, Vice President of Growth & Strategy, SKIL,
“Technology is revolutionising how MICE events are structured. Attendees today expect more than just knowledge transfer and seek interaction, engagement and a connection to the experience. The future of MICE is about moving beyond the ordinary and creating events that are digitally, physically and emotionally stimulating.”

So, how exactly is the MICE industry transforming? Let’s have a look.

From Passive Spectators to Active Participants

Two decades ago, PowerPoint was the backbone of corporate presentations. Today, it feels outdated in an era where attention spans are shrinking and audiences crave engagement. Events are less about listening and more about participation.

Take Salesforce’s Dreamforce, one of the largest business conferences globally. Instead of conventional presentations, the event integrates gamification, interactive workshops and AI-powered networking tools. Attendees earn rewards for participating in activities, solving business challenges and networking through AI-matched meetups. This participatory approach has made Dreamforce a global benchmark for experiential business events.

Another standout example is Cisco’s Live Conferences, where breakout sessions incorporate virtual reality (VR) simulations, allowing IT professionals to troubleshoot networking issues in a real-world setup. Such experiential learning enhances information retention and creates memorable experiences beyond the lecture format.

The Rise of Experiential Conferences

Attendees no longer want to sit through long, monotonous talks. They crave events that catch their attention from the get-go. That’s why forward-thinking companies are integrating storytelling, sensory engagement and unconventional settings into their conferences.

For instance, TED Conferences have redefined knowledge-sharing. Instead of dry presentations, TED speakers use storytelling, multimedia and stage design to captivate audiences. Likewise, Airbnb’s annual conference for hosts makes use of workshops inside custom-built “Airbnb Homes,” that showcase real-world applications instead of static slides.

Companies must rethink event formats to drive deeper connections. A Swiss corporate retreat even replaced traditional seminars with “Forest Walks for Leadership,” where executives engage in fireside discussions outdoors, reinforcing mindfulness and creative thinking.

AI and Hyper-Personalization

The future of MICE is hyper-personalised, driven by Artificial Intelligence. AI can analyze attendee preferences and recommend personalised sessions, networking opportunities and content based on real-time data.

At Web Summit, one of the world’s largest tech conferences, AI-powered matchmaking connects attendees with like-minded professionals, ensuring valuable interactions. Similarly, Google’s marketing summits use AI-generated content suggestions for attendees based on their engagement history.

Even event planning is changing. AI tools like Bizzabo and Cvent now optimize event schedules, track audience engagement and even predict which topics will trend at conferences. AI is becoming a game-changer for creating experiences that maximise event value for attendees.

Unconventional Venues

Ballrooms and boardrooms are giving way to creative event spaces that enhance engagement through unique environments. The location itself has become part of the storytelling.

Google’s Cloud Next Summit hosted sessions in an industrial-chic warehouse, integrating interactive tech installations. Meanwhile, luxury brands like Louis Vuitton and Gucci have turned to heritage castles and art galleries for product launches, making their events feel exclusive and larger-than-life. Even corporate retreats have shifted, as companies are now hosting meetings in vineyards, boutique resorts and remote eco-lodges, where the setting fosters creativity and collaboration.

The right venue enhances the event’s impact and brands should choose locations that reflect the theme, story and the purpose of their gathering.

Creating Emotional Connections

Events are about creating moments that evoke emotions and bring about meaningful connections. Companies are integrating sensory-rich experiences, real-time social media engagement and many other tactics to keep audiences invested.

For example, Adobe Summit uses augmented reality (AR) photo booths where attendees can “step inside” creative designs. Similarly, major product launches like Apple’s Keynote Events rely on lighting, music and audience interaction to create an atmosphere of anticipation and excitement.

Even post-event engagement has evolved! Companies now send AI-generated personalised recap videos to attendees, ensuring the event’s impact lasts beyond the venue.

PowerPoint presentations once revolutionised corporate communication, but their time has now passed. As audience expectations evolve, the MICE industry must prioritise participation over passive learning and embrace AI-driven personalization. For brands and event organizers, the key question is no longer How do we present this information? but How do we make people experience it?