Celebrating the ‘home-grown’ this 15th August | ellementry - Designed in India. Crafted by India. Inspired by India

As conversations around supporting homegrown brands continue to gain momentum, few brands embody the spirit of modern Indian living quite like ellementry.

Founded in 2018 by Ayush Baid, ellementry is a design-led home and gifting brand that brings together contemporary design with the richness of Indian craftsmanship. Born out of Dileep Industries - a company with over three decades of experience manufacturing handcrafted home and lifestyle products for some of the world's leading retailers, ellementry was created with a simple vision: to make thoughtfully designed, handcrafted products accessible to the modern Indian consumer.

What makes the brand distinctly Indian isn't just where its products are made. It is the philosophy behind them.

Indian craftsmanship has always been admired across the world. ellementry has endeavored to bring that same appreciation home by creating products that not only celebrate the country’s traditions, but also fit seamlessly into the way people live today. Across its collections, ellementry reinterprets everyday Indian rituals through contemporary design. Whether it's the Terracotta collection, which gives a timeless kitchen tradition a refined, modern expression or the Cow-Waste Collection, which reimagines an age-old Indian resource into contemporary handcrafted home décor, ellementry celebrates India's traditions through thoughtful, design-led innovation.

Its handcrafted serveware, wooden kitchen accessories, terracotta collections, ceramic tableware and natural material-led décor pieces are all rooted in a design language that draws inspiration from India's culture, craftsmanship and everyday way of life, without feeling dated.

Behind every product is a network of over 3,000 artisans and a vertically integrated manufacturing ecosystem that enables ellementry to work across materials including wood, ceramic, terracotta, marble, glass, metal and proprietary eco-mix. This blend of traditional craftsmanship and modern manufacturing allows the brand to preserve handmade techniques while creating products that meet the expectations of contemporary consumers.

For ellementry, being homegrown is not just about manufacturing in India. It is about designing products that are inspired by the country’s culture, rituals and stories that make homes uniquely Indian. At a time when consumers are increasingly choosing brands with authenticity, purpose and cultural relevance, ellementry offers a contemporary interpretation of Indian living - one where heritage is not preserved behind glass, but experienced every day through the objects people use, share and gather around. 

This Independence Day, ellementry celebrates an India that continues to inspire through its craftsmanship, creativity and enduring traditions,   one thoughtfully designed product at a time.