Siguler Guff invests $40 million in Trimex Foods to scale global restaurant brands in India

Investment supports expansion of global restaurant brands across India.

Siguler Guff has announced a $40 million strategic growth investment in Trimex Foods Private Limited (“Trimex” or the “Company”), an Indian franchise partner for restaurant brands, Chili’s Grill & Bar, PAUL, and Cinnabon.

This strategic partnership represents Trimex’s first institutional capital raise and seeks to help accelerate the Company’s pan-India expansion of its existing brand portfolio as well as onboard new global brands.

Investment rationale

The investment reflects Siguler Guff’s view on the long-term growth of India’s organized food services sector. Its India team identified Trimex Foods Private Limited as a founder-led platform with the ability to scale global brands in the market.

Leadership perspective

“India’s food services sector is undergoing a structural shift as consumers increasingly gravitate toward globally recognized dining experiences,” said Shaun Khubchandani, Partner and Co-Portfolio Manager, Siguler Guff.

“The platform built over the past fifteen years is notable, representing a scalable, multi-brand platform with industry-leading execution and a strong customer following. We are excited to support Trimex in building a premier, enduring consumer franchise in the restaurant space and replicate its success over a bigger scale by leveraging our global network,” he added.

Company statement

A spokesperson for Trimex Foods said, “We are delighted to welcome Siguler Guff as our partner. Since the Company’s founding, we have focused on building a platform that delivers world-class dining experiences to Indian consumers while maintaining the highest standards of operational consistency. Siguler Guff’s global expertise and their track record of partnering with consumer businesses in emerging markets make them a great partner for our next phase of growth.”