Brigade Hospitality relaunches The Baking Company, expands Bengaluru footprint

Refreshed bakery concept targets urban consumers with new outlets and central kitchen model.

Brigade Hospitality has relaunched its bakery brand, The Baking Company (TBC), with an updated format. It currently operates from two locations—World Trade Center, Bangalore, and The Woodrose, JP Nagar; offering freshly baked products in commercial and lifestyle settings.

A third outlet is scheduled to open in late April at Brigade Tech Gardens, Whitefield, with three more planned this year. The expansion is supported by a central kitchen model aimed at maintaining consistency across outlets.

Leadership perspective

“The Baking Company holds a special place in our portfolio, and this relaunch reflects our effort to reimagine the brand for today’s fast-paced, quality-conscious consumer. With a strong focus on freshness, convenience, and design, we aim to create a bakery experience that fits seamlessly into everyday urban life. The menu features a wide range of bite-sized offerings, including savouries, desserts, and beverages such as sandwiches, sliders, doughnuts, macarons, tartlets, and gourmet cakes. There is also a growing focus on healthier options, incorporating fresh ingredients and select superfoods to suit evolving consumer preferences.” said Gurmeet Singh, Assistant Vice President, Brigade Hospitality.

Operational model and expansion

Leveraging a sophisticated hub-and-spoke distribution model, The Baking Company ensures peak operational efficiency and food safety. By combining Brigade Hospitality’s extensive hospitality expertise with a sharp, contemporary product focus, the brand is uniquely positioned to scale. This relaunch marks a new chapter for TBC, blending a familiar, fond brand name with a modern vision to become the preferred urban bakery destination for India’s evolving consumer base.