Call Me Chunky’s All-New IPL Ad Campaign Serves Up Humour with “Bina Dhoonde Harr Bite Mein Yummy Chunks” Films
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India, May 2026 – In tandem with the IPL season in the country reaching its crescendo, Call Me Chunky brings a scoop of humour to screens with its all-new brand films. Facilitated by Excellent Publicity, the strategic tie-up features a series of four entertaining micro-films that will be streamed on Jio Hotstar for audiences nationwide.
The films are rooted in the brand’s core promise of “Chunks in Every Bite,” cleverly addressing the playful sign-off, “Bina Dhoonde Harr Bite Mein Yummy Chunks,” as the campaign films conclude.
Featuring a unique yet dynamic mix of personalities, the films star veteran actor Shakti Kapoor, eminent wrestler The Great Khali, celebrated Indian choreographer Terence Lewis, and content creator Saurabh Ghadge, each adding their unique flavour to the narrative around “Chunks in Every Bite.”
Each film opens with an exaggerated yet persistent search — a tall fielder, a long-lost villain, a missing twin, or even a soulmate. As the scene intensifies, the protagonists make an unexpected entry into the frame, offering generous tubs of Call Me Chunky’s iconic flavours and marking their humorous presence as they deliver the punchline, “Bina Dhoonde Bhi Bohot Kuch Milta Hai.”
The films cleverly tie back to the brand’s proposition, reinforcing a promise of every bite packed with rich flavours, satisfying textures, and prominent chunks.
Film Links:
Shaitaan Shakti – Shakti Kapoor
Soulmate – Terence Lewis
Fielder – The Great Khali
Twins – Saurabh Ghadge
Speaking about the campaign, Ashish Tendulkar, Chief Operating Officer, Call Me Chunky, said, “Sports have always been a core part of India’s way of coming together and celebrating, and the IPL festival carries the same emotion across. As people come together to watch the match, they cheer and indulge unconsciously — and these are the moments we wanted to reflect upon. Our focus was on sharing joy through light-hearted storytelling. These roll-films are fun, quirky, unserious, and genuinely true to the tagline ‘Chunks in Every Bite.’
“Our focus has always been to bring to life the flavours, layers, piece prominence, and overall experience of an indulgent ice cream for our consumers. A flood of emotions, these films tie back to capturing unfiltered delight in every bite and every moment of life as well.”
Call Me Chunky offers premium ice cream flavours with its promise of “Textured, Loaded, and Unapologetically Fun” indulgence. The brand’s range encompasses six chunky flavours:
● Strawberry-cheesecake blend Berry Cheesy Dream
● Sweet-salty notes with a distinct crunch of Cookie Caramel Charms
● Cinematic mix of chocolate-coated almonds and popcorn flavour in Pop-Pop Caramel
● Gooey marshmallows, smooth chocolate, and nuts packed in Fudgy Rocky Road
● Loaded with dense brownie pieces in Choco Brownie Spells
● A tart-sweet swirl of raspberries and white chocolate delivered in Raspy Choco White
Currently available in major cities including Mumbai, Hyderabad, Pune, Bengaluru, Delhi NCR, and Ahmedabad, Call Me Chunky is accessible via leading platforms such as Swiggy, Zomato, Zepto, Swiggy Instamart, Blinkit, and Amazon Now, as well as premium offline retail outlets such as Nature’s Basket, Foodsquare, Freshpick, Star Bazaar, and Spar Hypermarket.
