Call Me Chunky’s All-New IPL Ad Campaign Serves Up Humour with “Bina Dhoonde Harr Bite Mein Yummy Chunks” Films

India, May 2026 – In tandem with the IPL season in the country reaching its crescendo, Call Me Chunky brings a scoop of humour to screens with its all-new brand films. Facilitated by Excellent Publicity, the strategic tie-up features a series of four entertaining micro-films that will be streamed on Jio Hotstar for audiences nationwide.

The films are rooted in the brand’s core promise of “Chunks in Every Bite,” cleverly addressing the playful sign-off, “Bina Dhoonde Harr Bite Mein Yummy Chunks,” as the campaign films conclude.

Featuring a unique yet dynamic mix of personalities, the films star veteran actor Shakti Kapoor, eminent wrestler The Great Khali, celebrated Indian choreographer Terence Lewis, and content creator Saurabh Ghadge, each adding their unique flavour to the narrative around “Chunks in Every Bite.”

Each film opens with an exaggerated yet persistent search — a tall fielder, a long-lost villain, a missing twin, or even a soulmate. As the scene intensifies, the protagonists make an unexpected entry into the frame, offering generous tubs of Call Me Chunky’s iconic flavours and marking their humorous presence as they deliver the punchline, “Bina Dhoonde Bhi Bohot Kuch Milta Hai.”

The films cleverly tie back to the brand’s proposition, reinforcing a promise of every bite packed with rich flavours, satisfying textures, and prominent chunks.

Film Links:

1. Shaitaan Shakti – Shakti Kapoor

2. Soulmate – Terence Lewis

3. Fielder – The Great Khali

4. Twins – Saurabh Ghadge

Speaking about the campaign, Ashish Tendulkar, Chief Operating Officer, Call Me Chunky, said, “Sports have always been a core part of India’s way of coming together and celebrating, and the IPL festival carries the same emotion across. As people come together to watch the match, they cheer and indulge unconsciously — and these are the moments we wanted to reflect upon. Our focus was on sharing joy through light-hearted storytelling. These roll-films are fun, quirky, unserious, and genuinely true to the tagline ‘Chunks in Every Bite.’

“Our focus has always been to bring to life the flavours, layers, piece prominence, and overall experience of an indulgent ice cream for our consumers. A flood of emotions, these films tie back to capturing unfiltered delight in every bite and every moment of life as well.”

Call Me Chunky offers premium ice cream flavours with its promise of “Textured, Loaded, and Unapologetically Fun” indulgence. The brand’s range encompasses six chunky flavours:

● Strawberry-cheesecake blend Berry Cheesy Dream
● Sweet-salty notes with a distinct crunch of Cookie Caramel Charms
● Cinematic mix of chocolate-coated almonds and popcorn flavour in Pop-Pop Caramel
● Gooey marshmallows, smooth chocolate, and nuts packed in Fudgy Rocky Road
● Loaded with dense brownie pieces in Choco Brownie Spells
● A tart-sweet swirl of raspberries and white chocolate delivered in Raspy Choco White

Currently available in major cities including Mumbai, Hyderabad, Pune, Bengaluru, Delhi NCR, and Ahmedabad, Call Me Chunky is accessible via leading platforms such as Swiggy, Zomato, Zepto, Swiggy Instamart, Blinkit, and Amazon Now, as well as premium offline retail outlets such as Nature’s Basket, Foodsquare, Freshpick, Star Bazaar, and Spar Hypermarket.

NEWS | Marriott Bonvoy along with Mumbai Indians introduce unique experiences for IPL season for its members

After a successful year of creating unforgettable memories for its members, Marriott Bonvoy, the globally awarded loyalty program by Marriott International, announces an exclusive series of experiences in store for Marriott Bonvoy members during the upcoming cricket season for the second year running. As part of its multi-year partnership with Mumbai Indians, Marriott Bonvoy will launch once-in-a-lifetime exclusive Marriott Bonvoy moments, the program’s experiential platform, with players and legends - including the opportunity to travel with members of the team for a holiday getaway.

Marriott Bonvoy members will be able to use their points to bid for fun and exciting experiences for their families including coaching clinics for their kids. In addition, members also have the opportunity to go live on a social media channel with the Mumbai Indians and bid for signed memorabilia. One of the top highlights for members is the chance to bid on a once-in-a-lifetime holiday experience with the Mumbai Indians’ players at a Marriott property in India.

As part of this partnership, the Marriott Bonvoy portfolio of hotels across the country will roll out the blue carpet in anticipation of the upcoming cricket festivities with themed décor and gastronomic delights inspired by the Mumbai Indians. The special F&B menu themed around the game will be available to order and relish across hotels, or guests also have the option of home deliveries through “Marriott on Wheels”. Enhancing the fun quotient, the hotels will also introduce staycation packages allowing guests to cheer for their favorite teams with friends and family amidst the comfort of good food and assured hospitality.

Commenting on the second year of the partnership, Neeraj Govil, Senior Vice President, Operations - APEC, Marriott International Inc. said, “The previous year saw members join in the celebration of cricket with much fervor and we are delighted to continue connecting guests with more of what they love. This year, we have further elevated the personalized engagement opportunities for Marriott Bonvoy members with the Mumbai Indians players. From a chance to go live on social media channels with their favorite player to availing of a family getaway with them, the events have been curated to offer unforgettable experiences that come only with a Marriott Bonvoy membership.”

Mumbai Indians Spokesperson said, “It has been a fulfilling year for us with Marriott Bonvoy. Our multi-year partnership started off last year amidst testing times for the world, aiming to spread smiles across geographies. They have been able to amplify the enriching experiences that we aim to provide our fans through their exciting program and activations.”

Marriott Bonvoy members will be able to directly redeem their points through the Marriott Bonvoy MomentsTM platform to closely feel the euphoria of engaging with their sporting idols and relish the distinctive hospitality across hotels participating in the Marriott Bonvoy program. Enrolment to Marriott Bonvoy is complimentary (a mere 3 click process to follow) via Marriott.com.

As a Loyalty Partner for the Mumbai Indians, the Marriott Bonvoy logo will feature on the upper right side-chest of the Mumbai Indians jersey. Marriott Bonvoy branding will also appear prominently on ground-level perimeter boards, giant screens, and LED Walls for home matches.

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