Amama opens its newest flagship store at DLF Summit Plaza, Gurugram
/A new home for contemporary jewellery, craftsmanship and immersive design
New Delhi, August 2026: Amama continues its retail expansion with the opening of its newest flagship store at DLF Summit Plaza, Gurugram. Marking another milestone in the brand's journey from a digital-first label to an immersive retail experience, the new store brings Amama's vibrant design philosophy to life through a thoughtfully curated space that celebrates creativity, craftsmanship and individuality.
Having received tremendous love from customers across Gurugram over the years, the city has always been a key market for the brand. The new store strengthens Amama's presence across Delhi-NCR, offering customers an opportunity to discover and experience its handcrafted jewellery and accessories in an environment that reflects the brand's distinctive aesthetic.
Designed as an extension of the Amama universe, the interiors feature a warm palette of cream and gold accented with the brand's signature green, creating a refined yet inviting atmosphere. Sculptural fixtures inspired by human anatomy, a striking mirror inspired by the Maxima Collection, and thoughtfully curated display elements celebrate the artistry and ergonomics of jewellery.
A standout feature of the store is the larger-than-life ear installation adorned with Amama's iconic Sahara earrings, transforming one of the brand's most-loved product categories into a bold artistic statement. Playful details, including the quirky ear wall bearing the message "Deewaron ke bhi kaan hote hain," add moments of surprise and reinforce the brand's expressive personality.
Woven subtly throughout the space is one of its most meaningful details - the word "Dadi", displayed in multiple languages as a tribute to the woman who inspired the brand's journey. The installation serves as a heartfelt reminder of Amama's roots and the values that continue to shape its identity.
The Gurugram flagship brings together Amama's signature jewellery collections alongside its newly launched Festive Polki Collection, viral Black Bags and bestselling classics, offering customers the complete Amama experience under one roof.
Founder & Creative Director Nikita Gupta said,
"Opening our Gurugram store is a very special milestone for us. This city has always shown Amama so much love, and we're excited to finally create a space where customers can truly experience the world we've built. Every detail of the store has been thoughtfully designed to reflect our passion for craftsmanship, storytelling and self-expression. We hope it becomes a place where people not only discover our collections but also connect with the spirit of the brand."
The opening at DLF Summit Plaza marks another exciting chapter in Amama's retail journey as the brand continues to bring its design-led world closer to customers through immersive physical experiences.
