Via.com records 14% YOY growth in bookings; July and January emerge as peak months across leisure and spiritual travel

National, March, 2026: Via.com (a subsidiary of Ebix Travels) has recorded a strong 14% year-on-year growth in overall booking volumes at the start of the current fiscal year, highlighting positive travel sentiment across domestic and international segments. Building on last year’s steady momentum, the company anticipates continued double-digit growth through the year, supported by peak seasonal demand, expansion in regional markets, and rising spiritual tourism flows.

Historical booking data highlights that July and January consistently emerged as the highest volume months for the platform, each significantly outperforming average monthly benchmarks. July witnessed a surge driven by international short-haul getaways, monsoon leisure travel, and increased demand for domestic wellness retreats and hill-station destinations. The December–January period marks another surge, with January benefiting from holiday spillover demand and the commencement of peak spiritual travel across key pilgrimage destinations.

Geographical trends reveal a distinct seasonal shift in demand patterns. During the summer months of April to June, volumes are focussed in leisure- destinations such as Kangra, Rishikesh, and Mysore. As the calendar transitions into the October–January window, booking activity moves significantly toward spiritual and heritage centres including Varanasi (Banaras), Haridwar, and Agra reflecting the expanding economic contribution of faith-driven tourism.

Strengthening its regional footprint, Via.com continues to scale its Business Associate Centre (BAC) model as a key growth lever, delivering a consistent 30% year-on-year expansion. The network currently operates 20 centres nationwide and is set to double to 40 by the end of 2026, significantly enhancing the company’s reach across emerging markets. New centres planned in Jaipur, Patna, Guwahati, and Srinagar are expected to unlock additional tourism demand by bringing structured, technology-enabled travel services to high-potential regional corridors.

The company’s agent-led ecosystem continues to play a significant role in scaling volumes. Agents leveraging Via.com’s integrated digital platform have reported a 25–30% increase in booking capacity, enhancing both transaction efficiency and customer reach. Additionally, the company’s international expansion in Singapore and the UAE is contributing to high-frequency transit and short-haul international bookings, helping diversify revenue streams beyond domestic seasonal cycles.

Commenting on the performance, Ankur Sharmaa, Chief Business Officer, Via.com (Ebix Travels), “Our growth trajectory is anchored in our phygital strategy, which integrates a robust digital platform with an expanding regional network. As we scale our agent and BAC ecosystem, we are seeing measurable productivity gains and stronger penetration in key leisure and spiritual hubs. Our focus is on building a scalable, data-driven platform that delivers consistent value to partners and customers alike.”

Adding to this, Vikas Garg, Chairman, Ebix Group, said, “Our diversified model spanning leisure, spiritual tourism, and international transit allows us to balance seasonality while sustaining steady expansion. We remain confident of maintaining strong growth momentum through the year”

With booking volumes already tracking ahead of last year and key peak months approaching, Via  expects sustained performance through the festive and spiritual travel season, highlighting its position in India’s evolving travel ecosystem.

About Via.com: Via.com is a leading travel distribution platform headquartered in Noida, India, offering a wide range of travel services including flight bookings, hotel reservations, bus tickets, holiday packages, and ancillary travel products. Founded in 2006 as FlightRaja.com and later rebranded as Via.com, the company operates a hybrid B2B and B2C model that connects travel suppliers with consumers through an extensive network of travel partners and neighborhood retail outlets. Via.com works with thousands of travel suppliers globally and has built a strong distribution ecosystem of travel agents across India. The platform enables affordable and accessible travel bookings through its website, mobile applications, and agent-assisted outlets, supported by a 24/7 customer service infrastructure. With a presence across numerous towns and cities in India and operations extending into Southeast Asia, Via.com focuses on simplifying travel access for everyday consumers while empowering small travel entrepreneurs through its technology-driven marketplace.

About Eraaya Lifespaces: Eraaya Lifespaces Limited (EBIX | 531035 | INE432F01032) is a global holding company of Ebix Inc. and its worldwide subsidiaries. Following a strategic transition in 2024, Eraaya has evolved from its conventional roots in lifestyle and hospitality into a diversified, technology-led holding platform with operations across 13 countries serving enterprise & consumer markets worldwide. Through Ebix Inc. and its operating global subsidiaries, Eraaya has built a strong global presence across four core business segments: Technology, Payments, Travel, and Emerging Businesses. The technology platforms business delivers on-demand software, SaaS solutions, and digital exchanges that support insurance, reinsurance, financial services, healthcare, risk and compliance and many more software products catering to various service segments. The cash payments segment provides technology-enabled payment solutions and financial transaction platforms catering to diverse use cases across geographies. Ebix Travel is one of the group’s key verticals, offering end-to-end travel with travel distribution solutions, including booking platforms, payments integration, and digital marketplaces that serve airlines, travel agencies, corporates, and consumers across international markets. In parallel, the company’s emerging businesses include e-learning which focused on delivering digital education and training solutions designed to support skill development and professional learning at scale. These businesses enable Eraaya to operate across enterprise and consumer markets, supported by global delivery capabilities, long-standing client relationships, and process-driven platforms.