IHCL’s Vivanta gets a new fragrance

Guests checking into Vivanta hotels across India will receive curated SKINN fragrance vials as part of the new collaboration.

In a move that redefines modern hospitality through sensorial storytelling, SKINN – House of Titan, the premium fragrance portfolio from Titan Company Limited, has announced a strategic collaboration with Vivanta, the Bon Vivant brand of Indian Hotels Company (IHCL).

Fragrance-led guest experience

As part of the collaboration, guests checking into Vivanta properties will receive SKINN fragrance vials. The travel-friendly vials include fragrance options tailored for different guest preferences.

The initiative introduces a fragrance element to the arrival experience at Vivanta hotels. The collaboration marks an extension of SKINN’s presence into hospitality settings while adding a new touchpoint to the guest journey.

Leadership comments

Manish Gupta, CEO – Fragrance and Fashion Accessories, Titan Company Limited, said: “At SKINN – House of Titan, we see fragrance as far more than a personal accessory; it is a powerful medium for storytelling, capable of shaping emotions and anchoring memories. As hospitality evolves into a more immersive, multi-sensory experience, this collaboration with Vivanta is a natural fit. It allows us to integrate fragrance into a meaningful moment of arrival, transforming a routine check-in into a lasting sensory impression. For us, this is a deliberate step towards taking fine perfumery beyond the bottle and embedding it into everyday experiences.”

Taljinder Singh, Senior Vice President, IHCL, added: “The partnership with SKINN – House of Titan brings a crafted sensory element into the guest journey at Vivanta. It is a thoughtful addition at a moment that often goes unnoticed, turning arrival into something more memorable. Such collaborations allow us to continuously reinterpret the experience in ways that feel current and true to the brand.”

Taj and Etihad Guest come together to align travel and stay rewards

Expands loyalty benefits across hotel stays and air travel.

April , 2026: Indian Hotels Company (IHCL) today announced a frequent flyer partnership between its Taj InnerCircle-Neupass and Etihad Guest, the award-winning loyalty programme of Etihad Airways. This alliance will offer Etihad Guest members enhanced travel and stay benefits across participating hotels worldwide.

Leadership perspective on collaboration

Praveen Chander Kumar, Executive Vice President – Commercial, IHCL said, “As travel becomes increasingly seamless across destinations, guests are looking for added value and familiarity when choosing where to stay. This partnership brings together two globally recognised programs with a shared commitment to elevating loyalty experiences. It allows us to engage with Etihad Guest’s global member base and offer meaningful benefits across our portfolio.”

Benefits for loyalty members

Under the collaboration, Etihad Guest program members will gain access to exclusive savings during stays at Taj, Claridges Collection, SeleQtions, Gateway, Vivanta and amã stays and Trails properties worldwide and earn Etihad Guest miles every time they stay.

Etihad Guest’s global outlook

Mark Potter, Managing Director, Etihad Guest, said, “We are pleased to partner with IHCL, bringing together a global synergy to enhance value for our guests worldwide. This collaboration strengthens our presence in India and around the world while expanding opportunities for our members to benefit from a broader travel ecosystem. We look forward to delivering more seamless, rewarding and personalised experiences for our members.”