Expands loyalty benefits across hotel stays and air travel.

April , 2026: Indian Hotels Company (IHCL) today announced a frequent flyer partnership between its Taj InnerCircle-Neupass and Etihad Guest, the award-winning loyalty programme of Etihad Airways. This alliance will offer Etihad Guest members enhanced travel and stay benefits across participating hotels worldwide.

Leadership perspective on collaboration

Praveen Chander Kumar, Executive Vice President – Commercial, IHCL said, “As travel becomes increasingly seamless across destinations, guests are looking for added value and familiarity when choosing where to stay. This partnership brings together two globally recognised programs with a shared commitment to elevating loyalty experiences. It allows us to engage with Etihad Guest’s global member base and offer meaningful benefits across our portfolio.”

Benefits for loyalty members

Under the collaboration, Etihad Guest program members will gain access to exclusive savings during stays at Taj, Claridges Collection, SeleQtions, Gateway, Vivanta and amã stays and Trails properties worldwide and earn Etihad Guest miles every time they stay.

Etihad Guest’s global outlook

Mark Potter, Managing Director, Etihad Guest, said, “We are pleased to partner with IHCL, bringing together a global synergy to enhance value for our guests worldwide. This collaboration strengthens our presence in India and around the world while expanding opportunities for our members to benefit from a broader travel ecosystem. We look forward to delivering more seamless, rewarding and personalised experiences for our members.”

Bengaluru, April 2026: LOYA at Taj West End, Bengaluru, marked World Storytelling Day with an intimate gathering that celebrated the shared love for stories and the moments that shape them. The afternoon was envisioned as a thoughtful exchange on storytelling as a way of preserving meaning, capturing beauty, emotion, and the quiet depth of everyday experiences—much like the food that brings people together to connect and celebrate.

The conversation featured writer and journalist Ruth D’Souza Prabhu, wine expert and writer Ruma Singh, hospitality connoisseur Aslam Gafoor, and sensory artist Indu Antony, known for chronicling the evocative scents of Karnataka. Though their mediums differed, storytelling emerged as the common thread, rooted in Indian heritage and culture. Food became a powerful metaphor, uniting diverse memories, voices, and viewpoints, echoing the spirit that LOYA seeks to celebrate.

The menu reflected this philosophy, offering dishes with deep histories and stories to tell, including Dal ki Chaat, Dahi Kraal with Gola Paratha, Tudkiya Bhaat, and Kala Moti Gucchi Pulao. Amidst the serene setting of Taj West End, the afternoon unfolded with quiet elegance, as stories emerged organically through meaningful conversation and thoughtfully curated cuisine. Experiences like these continue to define LOYA as a space where food, culture, and storytelling converge in ways that resonate far beyond the dining table.

About LOYA, Taj West End, Bengaluru: IHCL operates LOYA as its flagship North Indian concept, celebrating the rich culinary heritage of Northern India. The restaurant revives time-honoured recipes, slow-cooking techniques, and heirloom ingredients, delivering flavours that are authentic, nuanced, and deeply memorable. With a seating capacity of 117, LOYA offers a refined dining experience where interiors, music, and cuisine together create an immersive journey through India’s gastronomic traditions. Here, tradition meets modern sophistication, allowing guests to savour not just a meal, but a story of culture, craftsmanship, and care.