The products are affordably priced and are available for consumers on Lo! Foods website and on e-commerce platforms.

Lo! Foods, a Bengaluru-based FMCG startup that offers a range of Low-Carb and Keto friendly packaged products announced its entry into the diabetic food market with the launch of a range of diabetic-friendly Low-Carb, and Sugar-free food products. The products are affordably priced and are available for consumers on Lo! Foods website and on e-commerce platforms.

The new range has been designed keeping in mind the nutritional requirements of diabetics. Curated by Lo! Foods’ in-house nutritionist Vibhuti Jain, the products are Low-Carb, sugar-free, Maida free and is 50% lower in glycemic index. The products have been tested using Continuous Glucose Monitor (CGM) and Blood sugar meters. Recommended by dietitians, the new product range offers a tasty yet healthy alternative to manage diabetes better. In addition to the new diabetic-friendly products, Lo! Foods have an existing range of sugar-free chocolates.

As per a 2019 report by International Diabetes Federation, India is home to 77 million diabetics. Considered as the diabetes capital of the world, the report indicates that over the next 25 years, India will have close to 134 million diabetics. There has been an alarming increase in the prevalence of diabetes in India. One of the reasons behind this modern epidemic is the change in our lifestyles and food habits. Lack of physical activity and a diet rich in carbohydrates and sugar are some of the reasons behind the increase in the prevalence of the disease. A healthy diet followed by regular exercise can help curb the risk of developing diabetes. One of the ways to impact the health of millions is by creating a range of everyday food products that Indians are used to eating, but low-carb, healthier, and just as tasty. This was the genesis behind Lo! Food diabetic range.

Commenting on the new launch, Sudarshan Gangrade, Founder, Lo! Foods, said “The demand for diabetic-friendly consumables has seen a sharp increase in the last few years on account of growing awareness about managing diabetes and the rising prevalence of the disease. However, the current diabetic-friendly food alternatives available in the market are not the most ideal substitutes for a healthier diabetes diet. At Lo! Foods, we have created a range of products that are 50% lower in GI with a direct impact on the day-to-day health of diabetics. We have also ensured that our products are high on taste which makes it easier for them to transition to a healthier diet. In addition to diabetics, we also plan to target consumers in the pre-diabetic stage and empower them to make the right food choices.”

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A new video game with an aim to promote Italy Tourism and bring Italian art, music and culture to the world

Mumbai, 22nd July, 2021: The Italian Ministry of Foreign Affairs (Italian MFA) announces the launch of ITALY. Land of Wonders, a video game that is aimed at bringing the cultural heritage and wonders of Italy to a worldwide audience in general, and to young people. Graphically appealing and targeted at both children and adults, ITALY. Land of Wonders portrays the beauty and tradition of this country through an interactive and fun experience. Available for free in English, it will be released in India on 22nd July for iOS and Android, smartphone and tablet, via italiana.esteri.it, Italian MFA’s new portal dedicated to Italian culture in the world.

The interactive game has several interesting characters, who will help users explore magical Italy. Elio is the old lighthouse keeper who, every morning, with the help of the 20 sparks he retrieved the night before from the 20 regions of Italy, lights up the sun that will shine bright over the country. The game starts at sunset, Elio – a reference to Helios, the sun god of ancient Greek mythology – is looking for an assistant who can help him complete his arduous task. He has summoned a mysterious character outside the lighthouse: the player, who is drawn into a night adventure around Italy to retrieve 20 sparks, light up the lighthouse and ensure the sun shines again.

During their journey, the players will meet 5 Guardians, who will guide them to discover Nature, Cuisine, Art, Performance, and Design, the 5 main sectors of the Italian cultural heritage. At the end of the journey, a huge surprise awaits the players: they will take Elio’s place, symbolically becoming the new Lighthouse Keeper, with a mission to protect the country’s treasures. First, however, they will need to pass no less than 100 puzzle game levels, each one featuring a 3D reconstruction of an iconic Italian landmark, in a truly engaging journey to discover, step by step, the coast and mountains, cities and castles, traditions and myths of the country.

From opera to baroque to famous movie soundtracks, the original scores in the video game are inspired by the great Italian classics. The music helps set the mood to a game that is also an engaging and informative learning tool for schools that teach Italian as a foreign language.

Created for those already acquainted with Italy, as well as those who are not and want to learn more – while improving their grasp of the language –, ITALY. Land of Wonders can also serve as a travel guide, thanks to a collection of 600 articles filled with stories, news and fun facts.

As with all the cultural initiatives by italiana.esteri.it, ITALY. Land of Wonders is part of Italian MFA’s general post-Covid programming strategy aimed at supporting Italian cultural and creative sectors.

Sharing excitement, Ambassador Lorenzo Angeloni, Director General for Cultural and Economic Promotion and Innovation, Ministry of Foreign Affairs and International Cooperation said - "Today, the mobile gaming market is one of the main channels for the diffusion of every type of content, including cultural and informative topics. It’s our job to leverage any opportunity we see to promote our country and its culture to the world. This is why we have embraced the mobile platform and are communicating in a way that is innovative not only for our Ministry but also for Italy’s public administration in general. We are engaging with a younger audience with “Italy. Land of wonders” and it is our objective to engage people from all over the world and to get them interested in our country and its beauties, creating a

sense of familiarity that can guide them, one day, to the actual discovery of our territories and our products.”

Adding to the above he said, “Italy. Land of wonders” isn’t just an enjoyable mobile game – it’s a real Made in Italy product, skilfully mixing culture and technology. Immerse yourself in the atmosphere of our country: it’s an adventure accessible to everyone to help discover the beauty, the creativity, and the taste

of Italy ".