Exclusive Interview | Pooja Gaur, Cluster AM, Marketing and PR Communications, Jaipur Marriott Hotel and Fairfield by Marriott Jaipur
/Breaking Boundaries: From Medical School Dropout to Marketing Maven
“I have to thank my parents who always supported me in this bold career switch. They made me super strong, independent, and strong enough to fight through the toughest times.”
Tell us about your journey. How did it all start?
My journey began with a passion for helping others, which led me to pursue a career in medicine with the most coveted, Indian Medical Sciences, Banaras Hindu University in 2013. However, along the way, I discovered my love for hospitality and decided to make a switch. It was a bold move, but one that I am grateful for as it has allowed me to explore my creative side and connect with people on a deeper level.
In 2015, I was selected as one of the winners for Prime Minister Narendra Modi’s first town hall conference in Delhi, which further reinforced my commitment to this career choice.
I have to thank my parents who always supported me in this bold career switch. They made me super strong, independent, and strong enough to fight through the toughest times.
What do you think it takes to succeed in this industry?
Being in the marketing and PR industry for over 8 years, I believe it takes a combination of several factors to succeed. Firstly, having a genuine passion for creating memorable experiences for guests is crucial. Secondly, being adaptable and able to multi-task is essential in this fast-paced industry. Thirdly, being open to continuous learning and staying updated with the latest trends and technologies is important to stay ahead of the game.
The new, young traveler wants experiences and insta-ready content. What do you have in store for them?
For the new, young traveler who seeks experiences and insta-ready content, we strive to create unique and immersive experiences that go beyond just a place to stay. From curating staycation packages inclusive of city exploration to marketing the Instagrammable spots within our properties, we aim to provide our guests with memorable moments that they can capture and share with their friends and followers.
Launching something new is both an exciting opportunity and a responsibility. Share with us a deep dive into your process for these new launches.
When it comes to launching something new, we take a deep dive into our process. We start by conducting thorough market research to understand the needs and preferences of our target audience. We then brainstorm ideas and concepts, ensuring that they align with our brand promise of #WonderfulHospitalityAlways for Jaipur Marriott Hotel and #TheBeautyOfSimplicity for Fairfield by Marriott Jaipur.
Next, we develop a detailed plan, including marketing strategies, operational considerations, and a timeline for execution. Throughout the process, we gather feedback and make adjustments as needed to ensure a successful launch.
What would you tell a young graduate looking to emulate your career? Share some tips to be you?
For a young graduate looking to excel in any career, I would offer two tips. Firstly, follow your passion and don't be afraid to take risks. Secondly, be open to learning and continuously seek opportunities for growth and development.
Give us 5 pointers that owners and General Managers should follow to get the best from their Marketing & Comms Leader.
For owners and General Managers looking to get the best from their Marketing & Comms Leader, here are three pointers to consider.
Firstly, clearly communicate your expectations and goals to ensure alignment.
Secondly, provide them with the necessary resources and support to execute their strategies effectively.
Thirdly, encourage ongoing professional development to keep them updated with the latest trends and best practices in the industry.
