From Country Clubs to Lifestyle Destinations: The New Way Affluent Indians Are Choosing to Spend Their Leisure Time

There was a time when country clubs were defined by golf courses, tennis courts and traditional clubhouses. Today, leisure is evolving into something more holistic, with affluent Indians seeking spaces that bring together wellness, dining, recreation, hospitality and social experiences.

Modern private clubs are becoming lifestyle destinations where an entire day, or even a weekend, can unfold within one setting. Awas Country Club reflects this shift. Set within mature mango groves in Alibaug, the patrons-only club brings together residence-style living, wellness, recreation, dining and hospitality, extending Sun-n-Sand’s six-decade hospitality legacy.

Wellness and recreation sit at the heart of the experience, with treatment rooms, Himalayan salt therapy, a gym, yoga and Pilates studio, golf simulator, pickleball, padel and tennis. Dining at Drift, the multi-cuisine restaurant, is complemented by private dining, a freeform pool and spaces for entertainment including a private theatre, karaoke and games room.

The experience extends into three expansive five-bedroom villas, allowing patrons and their guests to stay within the estate and move seamlessly between relaxation, recreation and socialising.

Surrounded by landscaped greens, shaded pathways and mature mango groves, Awas offers a considered escape from the city. As leisure becomes increasingly experience-led, the modern country club is evolving into a private destination where wellness, hospitality, recreation and community come together.