Jetwing Hotels Announces Portfolio Restructure to Align with Modern Travel Expectations

April 2025: Jetwing Hotels has unveiled a readjustment of its branding strategy, signalling a bold step forward in aligning its offerings with the evolving trends of modern travel. This initiative reflects the company’s commitment to addressing the diverse needs and preferences of today’s travellers while reinforcing its position as a leader in Sri Lanka’s hospitality sector.

Recognising the shifting dynamics of the travel industry, Jetwing Hotels is transitioning from its previous categorization of "Hotels" and "Villas" to a refreshed and more defined portfolio structure. The properties will now be grouped into four distinct segments: Jetwing Luxury Reserves, Jetwing Premium Hotels, Select Hotels, and Essentials. This strategic move aims to provide guests with a clearer, more intuitive understanding of the brand’s offerings, catering to a wide spectrum of travellers—from the budget-conscious to those seeking truly extraordinary escapes.

The first of the newly defined segments, Jetwing Luxury Reserves, represents the epitome of indulgence, crafted for discerning travellers seeking unparalleled exclusivity and personalised experiences. This segment features 5-star, flagship properties, each offering a harmonious blend of distinct architecture in stunning locations, gourmet dining experiences, and bespoke service that anticipates every need. Designed to provide not just stays but unforgettable journeys, Jetwing Luxury Reserves promises intimate sanctuaries where luxury meets authenticity.

The second category, Jetwing Premium Hotels, is a collection of elegant spaces where contemporary comfort meets Sri Lanka’s rich heritage. This category includes a selection of 4-star and 5-star properties, each offering full-service accommodation and modern amenities. For those in search of a peaceful retreat or a place to reconnect, each stay is designed with refinement, warmth, and a touch of timeless charm. Rooted in the legacy of Jetwing, these hotels go beyond a place to stay—they deliver immersive experiences shaped by regionally inspired architecture and the hallmark of legendary Sri Lankan hospitality along with a variety of activities and excursions.

The third category, Select Hotels, bridges the gap between value and comfort, designed for modern travellers seeking authentic experiences at an accessible price point. Though these properties do not carry the Jetwing brand name, they embody its renowned warmth and hospitality. This collection of unique 3-star hotels, including destinations such as Hotel Sigiriyaaya, the award-winning Mermaid Hotel and Club in Kalutara, and Meena Amma’s Tea Experience in Ambewela, offers a delightful variety of experiences—whether it’s the tranquility of a charming cottage, the lively energy of a beachside retreat, or an engaging immersion into Sri Lankan traditions.

The final category, Essentials, is designed for adventurers and explorers; offering budget-friendly accommodations that meet essential travel needs, focusing on simplicity, practicality, and comfort. Included in this category are 3-star and 2-star brands, Hotel J and City Beds, respectively, that provide comfortable rooms at the convenience of a central location. Whether it's a quick overnight stop or a base for exploring the region, guests can enjoy reliable, no-frills hospitality.

Hashan Cooray, Director of Marketing and Development, stated, “Today, after the turmoil we all faced for over four years, we are more optimistic than ever about the growth potential of our industry and its role in transforming Sri Lanka’s economy. With this in mind, we felt it was time to bring more clarity to our branding as we now operate over 35 properties around our paradise island.”

Jetwing Hotels remains steadfast in its commitment to sustainability and delivering exceptional hospitality across all segments, ensuring every traveller experiences the warmth, service excellence, and legendary Sri Lankan hospitality that define the brand. From the quiet indulgence of Jetwing Luxury Reserves to the refined sophistication of Jetwing Premium Hotels, the cosy comforts of Select Hotels, and the practical simplicity of Essentials, Jetwing Hotels offers thoughtfully tailored experiences that resonate with the needs of every guest. Each category reflects the brand's dedication to providing not just accommodation but meaningful journeys that celebrate Sri Lanka’s beauty, culture, and heritage. With a focus on innovation, sustainability, and personalised service, Jetwing Hotels continues to set new benchmarks in the global hospitality landscape, ensuring that every guest feels truly at home.

Jetwing Hotels honoured once again with a Presidential Environment Award

Jetwing Kandy Gallery shines at the Presidential Environment Awards 2024, securing the sole gold award in the hospitality category. Organized annually by the Central Environmental Authority (CEA) under the guidance of the Ministry of Environment, these awards recognize outstanding environmental practices by organizations and individuals, in the areas of green management approaches, sustainability reporting and disclosure mechanisms, pollution control, solid waste management and carbon emissions management.

Jetwing Kandy Gallery, nestled in Haragama a few minutes away from the bustling city of Kandy, offers panoramic views of the Mahaweli River and the riverine habitat beyond. The property pays homage to the peaceful coexistence of man and nature that long existed in the island’s historic capital, with a number of sustainability initiatives in place.

Jetwing Hotels operate under a unified sustainability framework, allowing each property to tailor its practices to best suit the six key areas outlined in the strategy: energy and carbon, water and waste, biodiversity, family, sourcing and production, and community and culture. This localized approach ensures environmental initiatives effectively address the specific needs of each location.

At Jetwing Kandy Gallery, the solar photovoltaic system in place significantly contributes to the hotel's energy needs, supplying over 40% of its daily electricity requirements. An on-site effluent treatment plant effectively treats 100% of the wastewater generated during hotel operations; and is then responsibly reused for irrigation purposes, minimizing reliance on freshwater resources.

Jetwing Kandy Gallery leverages a comprehensive waste management system to ensure that all food waste is processed within an onsite biogas digester, producing biogas fuel used for cooking purposes, garden waste is composed and used as a soil enhancer for the hotel’s garden, and any plastic waste is responsibly recycled. Jetwing Kandy Gallery maintains an onsite organic garden, prioritizing the cultivation of local herbs and vegetables, irrigated with treated water, with the produce being used to create delectable meals for guests.

Through meticulous monitoring and evaluation of every operational activity, Jetwing Kandy Gallery fosters continuous improvement across all areas. This data-driven approach empowers the team to make informed and timely decisions, optimizing performance and guest experiences.

While prioritising environmental stewardship, Jetwing Kandy Gallery also champions local community empowerment and engagement, with many associates at the property hailing from the surrounding communities, having participated in Jetwing’s award winning Jetwing Youth Development Programme.

Jetwing Kandy Gallery stood out amongst a highly competitive field at this year's ceremony. Following a rigorous selection process, beginning with desk evaluation of over 900 applications and followed by on-site verification visits conducted by a distinguished panel of judges, representing the CEA, academia, and government institutions, the process ensured a comprehensive and unbiased evaluation. The hotel was the sole recipient of a gold award within the hospitality sector, joining 22 other gold awardees across various industries.

Jetwing Kandy Gallery adds its name to the prestigious list of Jetwing Hotels' winners of the Presidential Environment Awards, joining Gold Awards for Jetwing Lagoon and Jetwing Lake, Silver Awards for Jetwing Vil Uyana, Jetwing Yala, Jetwing Lighthouse, and Jetwing Kaduruketha, and a Bronze Award for Jetwing Blue in previous years.

These awards serve as a testament to Jetwing Kandy Gallery’s steadfast dedication to sustainability and encourage the company to continue advancing its environmental conservation efforts in the years ahead. With a legacy spanning over half a century in the tourism industry, Jetwing Hotels has established itself as a pioneer in curating unique experiences and offering authentic Sri Lankan hospitality. As a family-owned brand, Jetwing continues to advocate for sustainability and responsible tourism, with ongoing initiatives focused on community upliftment, environment conservation, and resource efficiency. The brand's diverse portfolio includes a range of luxury hotels and villas, each offering a unique perspective on Sri Lanka's rich cultural heritage and natural beauty.