Summit Hotels & Resorts Sharpens Wedding Focus in Rishikesh, Renovates Riverside Inventory to Capture Celebration Demand

New Delhi, March 2026: Summit Hotels & Resorts has completed a comprehensive upgrade at Summit by the Ganges Beach Resort & Spa in Shivpuri, within the larger Rishikesh hospitality corridor. The enhancement reinforces the group’s positioning in one of Uttarakhand’s most sought-after riverfront destinations.

The defining feature of the property is its direct access to a white-sand private beach along the Ganges, a distinction shared by only a small number of hotels in the upper Rishikesh belt. The riverfront setting, combined with mountain views and a large inventory of Ganges-facing rooms, places the resort in a differentiated category within the regional market.

As part of the upgrade, an entire accommodation wing has undergone complete refurbishment, including redesigned interiors, upgraded bathrooms, new woodwork and enhanced lighting. Select rooms now include bathtubs, further strengthening the premium stay experience.

The property caters to a diverse mix of travellers, including experiential leisure guests, family getaways, corporate offsites and curated destination weddings. It has hosted approximately 35 weddings this year, accommodating celebrations of 150 to 200 guests.

Commenting on the development, Sumit Mitruka, Founder and CEO, Summit Hotels & Resorts, said, “Rishikesh today attracts multiple travel segments across the year, from spiritual and adventure tourism to experiential leisure and celebrations. Our focus is to align product quality with the natural advantage that limited riverfront access provides, while ensuring the property remains relevant across traveller categories.” With the latest enhancement, Summit continues to consolidate its presence in Uttarakhand’s evolving hospitality landscape.

About Summit Hotels & Resorts

Founded in 2009 and headquartered in Siliguri, West Bengal, Summit Hotels & Resorts is East India’s leading hospitality chain and India’s largest leased hotel operator. With over 30 hotels and resorts across 17+ destinations, Summit has built a strong presence in the region’s hill stations and leisure markets, and is now expanding into high-potential temple towns as well as lesser-known hill towns. 

Guided by founder and CEO Sumit Mitruka’s vision, Summit offers modern comfort, authentic local experiences, and guest-focused service, while employing over 1,000 people, most of whom are from local communities. The group’s growth strategy targets 50 properties by 2030, the launch of niche sub-brands, and a shift toward a higher direct booking share through enhanced digital platforms. Summit Hotels & Resorts remains committed to accessible, value-driven travel experiences that strengthen its roots in East India while broadening its national footprint.

 https://www.summithotels.in/

A pandemic won’t stop weddings

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The events industry was one of the first industries which started facing strains when Covid-19 started spreading. Events were being cancelled, people were dropping out at the last minute as panic spread, leaving the organisers with little to do anything about it. The industry was trying to find ways to keep clients engaged and future projects coming during the lockdown, with ways like virtual workshops, seminars, conferences, and more.

The wedding industry, however, couldn’t survive solely through virtual events. Weddings needed to happen for organisers to survive. During the lockdown, people had desperately sought to get married at their own homes, with barely 10-20 people. No decorators, caterers, choreographers or anyone else were needed for these lockdown weddings. Now, after the series of unlocks and the cap being increased and decreased, the wedding industry still doesn’t have hopes from the upcoming wedding season.
Source

30,000 weddings cancelled in Gujarat amid COVID-19 pandemic

Key Take Away

March and April are considered the peak season when the maximum number of weddings take place in the state but due to the COVID-19 pandemic and subsequent lockdown has severely hit the wedding industry

At least 30,000 weddings planned across the state have been called off or postponed in the last two months People have been canceling their bookings and are waiting for the next auspicious season in December and January.

Some couples even opted for court marriages and planned to organize a proper wedding ceremony afterward

For More Information

www.newindianexpress.com/nation/2020/may/27/30000-weddings-cancelled-in-gujarat-amid-covid-19-pandemic-2148686.html

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