Institute of Hotel Management Catering Technology and; Applied Nutrition, Ranchi, Jharkhand
has organized the 1 st International Conference on Travel, Tourism, Hospitality, and Culture-2022
(ICTTHC) on the theme of “Promotion and Advertising of Leisure Activity for Sustainability of
Hospitality(PALASH) on 11th and 12th March, 202. The conference was conducted on Hybrid
mode.
INAUGURATION
International Conference on Travel, Tourism, Hospitality, and Culture-2022 (ICTTHC) was
inaugurated with l lighting by Chief Guest Hon’ble Governor of Jharkhand, Shri Ramesh
Bais, Guest of Honor, Shri Rahul Sharma, IAS, Secretary, Department of Planning and
Development, Govt. of Jharkhand, Shri Rahul Kumar Sinha, IAS, Director, Tourism, Govt. of
Jharkhand, Dr. Bhupesh Kumar, Principal, President ICTTHC and; IHM Ranchi and Alok Aswal,
Convener ICTTHC and; HOD, IHM Ranchi on 11th and 12th March, 2022 at IHM Ranchi. The
Book of Abstracts was released during the inauguration ceremony.
Shri Ramesh Bais, Hon’ble Governor of Jharkhand appreciated the hard work and
dedication of IHM Ranchi, for organizing the International Conference. He said that for
promoting, advancing and disseminating the knowledge of hospitality and hotel administration
IHM has been instrumental in setting high standards of knowledge. Hospitality plays an
important role for our society and mankind. With the rapid development of tourism in India, its
importance is increasing more and more. The conference will lead to fruitful discussions,
produce constructive results and arrive at some concrete suggestions, which will help policymakers to further boost the growth of the tourism and hospitality sector in the country.
Shri Rahul Sharma said that Jharkhand is developing a lot in the field of Tourism, any
country and state is known only by Tourism and tourism play an important role as a brand.
IHM Ranchi is the newest of all the IHMs across the country, but it has evolved a lot in the last
three years of its establishment. The first batch of IHM Ranchi will pass this year and all the
students have already been placed in different establishments. He envisioned this conference as
a forum where hospitality and tourism experts and professionals will come together to share
practical knowledge and technology, debate openly on policies, which are best for individual
operators and the community.
Dr. Bhupesh Kumar in his speech said It gives me immense pleasure to welcome you all
to the International Conference on Travel, Tourism, Hospitality and; Culture -2022. The
The conference aims to bring Tourism and Hospitality Researchers together to deliberate on the
subjects related to Travel, Tourism, Hospitality, and Culture. It is an honor to host the event
that too in new normal. The state of Jharkhand is a land of bountiful opportunities and one of all
most potential tourism destinations for travelers across the globe. This gives academicians and
research scholars to find scope for research in varied field of Hospitality and Tourism in India. I
would like to thank all those who are associated with this Conference, especially our organizing
team and the supporting staff for their tireless efforts in making this Conference a grand
success.
A vote of thanks was given by Mr. Alok Aswal, Conference Convener and; organizing Secretary
ICTTHC 2022 at the end of the Inauguration ceremony.
Dr. Asad Mohisn, Associate Professor, University of Waikato, Hamilton, New Zealand, Prof.
Maharaj Vijay Reddy, Professor of Sustainable SME Growth, Birmingham City Business
School, Birmingham, United Kingdom, Prof. Ashish Dahiya, Professor, M.D University,
Rohtak, Haryana, Prof. Parikshat Singh Manhas, Professor, The Business School, University
of Jammu, Jammu and; Kashmir, Prof. Paramita Suklabadiya, IGNOU, New Delhi, Mr.
Nisheeth Srivastava, Principal, IHM Kolkata, Dr. Anand Kumar Singh, Principal, IHM
Bhopal, Madhya Pradesh, Ms. Sharada Ghosh, Principal, IHM Bhubaneswar, Mr. Argha
Chakravorty, Principal, IHM Gurdaspur, Dr. Urvashi Yashroy, Dirtor, Tuli College of Hotel
management, Nagpur, Maharashtra, Dr. Bharti Gupta, Assistant Professor, Central University
of Jammu, India and Dr. Aarti Meshram, Principal, GITHMand;CT, Nagpur, Maharashtra
attended the conference.
The Conference explored overall theme related to Hotel, Travel and Tourism industry during
the two days through deliberations on 04 Technical Session Track:
(1) New Normal and Trends
(2) Promotion and Marketing
(3) Sustainability and Environment
(4) Culinary and Cultural Tourism
There were about 40 papers submitted for the conference out of which 38 papers were presented
during the conference.
Day 1, March 11, 2022
The Keynote address by Dr. Asad Mohsin, Associate Professor, The University of Waikato,
Hamilton, New Zealand gave an insight on “The Ageing Challenge in International
Hospitality Management: An intercultural assessment”. He told the Ageing population in
developed countries poses challenges not only to healthcare systems but also for tourism,
hospitality and recreation services. Modern medical technology and improved conditions are
helping to live longer and work longer. The segment is referred with different names/titles such
as elderly, older, aging, aged, retired, senior, silver market, third age, mature market etc. In
contrast to the youth audience, ageing consumers are sensitive to the image and status of goods
paying attention to the real characteristics of goods and services.
The Keynote address by Prof. Maharaj Vijay Reddy, Professor, Birmingham City Business
School, Birmingham, United Kingdom on “Rebuilding Hospitality and; Tourism: How green is
the recovery”. During his keynote he discussed about the impact of Crises, Disasters on
tourism. The crisis is an opportunity to rethink tourism for the future. He told to recycle and
reduce waste, Increasing awareness among tourist, Efficient management and conservation of
forests and other natural resources. All we require is Sustainability awareness and capacity
building - Education and; training to stake holders, International, National and; local corporation,
Research initiatives.
Technical Session Track -1: New Normal and Trends
Session Chair: Mr. Nisheeth Srivastava, Principal, IHM Kolkata and
Mr. Pankaj Chatterjee, Associate Professor RKDF University Ranchi,
Jharkhand
Rita Mitra and; Sohini Basu Mukhopadhyay presented paper on “Prospects of Re-Skilling and
Upskilling Employees in Hospitality Industry” emphasized that it literally seems like the
entire world is changing more rapidly than ever before. Every day brings in new technology,
app, trend or method of working that makes the older version completely obsolete. All sorts of
company must be prepared for these challenges and changes. COVID 19 forced most employers
to make vital changes in how they move ahead to cope up with odds in their field and comply
with limitations forced by the pandemic.
Dr. Goldi Puri presented paper on “Success Factors of online courses offered by Tourism
and Hospitality Institutes” highlighted on E-learning has generated enormous excitement in
education all over the world. It offers the potential to provide learning to new audiences and
chance to fundamentally transform learning delivery and the competitive landscape (Poehlein,
1996). The rapid and massive expansion of the Internet as a potential course delivery platform,
combined with the increasing interest in lifelong learning and budget restrictions has created a
substantial incentive for universities to develop e-learning courses.
John Major presented paper on “Exploring Success Strategies of Indian Start-up’s
(Restaurant) With Global Foot-Print in Food and Beverage Industry” explained that the
main purpose of this research is to explore how Indian food and Beverage startups have matured
and how local and global connectivity is critical to startup success. It is said that for good ideas
and true innovation, one needs to have human interactions, thought exchanges and debate.
Anindita Bharadwaj and; Dr. Amit Kumar presented paper on “A Study on Guestand#39;s
Perception Towards Housekeeping Services in Luxury Hotels of India” emphasized on
Hotel building has been an important economic support in India. The success of a hotel depends
on its guests. Keeping customers pleased is one of a hotel’s most challenging tasks. Customer
satisfaction and service are the foundation of a long-term client relationship. In this research,
hotel personnel in luxury Hotel Category and guests were asked about customer satisfaction
concerns. The study focuses on customer happiness and service quality of housekeeping
services in hotels.
Dr. Suneel Kumar, Sanjeev Kumar and; Varinder Kumar presented paper on “New Normal
Tourism post COVID-19: Trends and Issues” emphasized on COVID-19 has had an effect
on each and every business throughout the world, and the tourism and; hospitality business has
been particularly severely damaged. Earlier to COVIF-19, tourism industry has risen to be one
of the most prominent industries across the globe.
Rahul Bharti presented paper on “Post Covid-19 Innovative Front Office Practices in the
hotels of Delhi- NCR” highlighted on Post Covid-19 hospitality sector needs to adopt
sustainable and innovative practices to recover from the setbacks due to the pandemic. In this
regard, a survey related to current Front Office practices has been conducted in more than ten
hotel properties in Delhi-NCR region. These practices are compared with those which were
prevalent during the pre-covid times.
Technical Session Track -2: Promotion and Marketing
Session Chair: Mr. Argha Chakraborty, Principal, IHM Gurdaspur and
Dr. Nishikant Kumar, BIT Meshra, Ranchi, Jharkhand
Trina Deka and; Dr. Sudhanshu Verma presented paper on “Social Media- An overhyped
tool for destination marketing, being used awfully towards sustainable tourism”
emphasized on Social media allows the people to post unscrupulous data about almost anything.
The data needs to be converted into information for the marketers to be used fruitfully. Since
the input and editing of data is not controlled hence conversion of this data into useful
information is very difficult. The main objective of this study is to examine the authenticity of
the information available on social media and to analyses how effectiveness of using social
media for marketing and promotion of a destination, through it.
Abhishek Chowdhury and; Chandrokala Biswas presented paper on “Tourism Marketing
Strategies for Lady Travelers: A Case Study On Tourism Marketing Strategies for Lady
Travelers and; Feedback from Hospitality Professionals in Mumbai” emphasized on as the
tourist market becomes global, identification of gender differences in tourist behaviors and the
ability to meet the gender specific need will be the key to successful differentiation of the
tourism product. Unfortunately, there is reluctance by many tourism writers and practitioners to
recognize gender specific differences and to fully incorporate gender issues into the design and
marketing of travel and tourism products.
Ratan Lal Sahu and; Seema Jain presented paper on “The Transformation of Tourism
Industry in Post Covid 19 Era and Its Impact On Travel and Tour Businesses” emphasized
on CVOID 19’s effects on the tourism industry and its transformative power for both
professional and researchers are the goal of this study which will help both groups better
manage COVID19 situations pertaining to the industry. This article provides an overview of the
COVID 19 tourism destinations effects and how they can be used in tourism research.
Dr Harshada Satghare and; Nishant Sutare presented paper on “Use of Social Networking
sites for Tourism Marketing: Current Scenario and; Future Prospects” emphasized that
nowadays Social Networking Sites has become an unavoidable component of marketing
strategies of every small and big travel organization. Moreover, new social media channels
are emerging and influencing the methods of tourism marketing now then. Hence the present
research has aimed to anise the present usage of social networking sites among the public and
private tourism stakeholders and their further plans related to the use of sites.
Neha Dubey presented paper on “Marketing strategies of airlines operating in India with its
impact on customer satisfaction” emphasized on the aviation industry plays a significant role
in contributing to the GDP through the travel and tourism sector in the Indian economy. The
civil aviation industry in India has emerged as one of the fastest growing industries in the
country. After China and the United States of America, India has become the third-largest
domestic aviation market in the world.
Pratim Chatterjee and; Debasish Batabyal presented paper on “Analyzing Reviews for Future
Marketing of Jyotirlings in India with Special Reference to Kashi Vishwanath Temple,
Varanasi, India” emphasized on Varanasi or Benaras is believed to have been one of the oldest
extant cities in the world, with Kashi Vishwamnanth as its spiritual identity and religious
salvation. India’s twelve Jyotirlings is also one of the oldest extant pilgrim-circuits of my
mythology, religion and history. The present article is based on reviews in Trip Advisor for all
these twelve Jyotirlings in India, and surprisingly the pride of this Jyotirling is found dwindling.
Rimjhim Neog presented paper on “Destination Designing, Marketing and Management:
Issues and consideration” emphasized on Tourist have always attracted to specific locations.
Destination designing and planning on the other hand is new phenomenon for tourism
industry. Previously travelers travelled to places of their choice (beaches, old cities,
pilgrimage tours, hill stations etc.) that had developed into tourist destination through time,
because of their unique traits, they are popular tourist destinations.
Sahil Sharma and; Dr. Jeet Dogra presented paper on “Inputs for effective marketing of
Hospitality in Ranchi” emphasized on the tourism and hospitality industry is full of
competition today, effective promotion and marketing of products and services play a key role
in the overall success of nay business. In this study, the researchers identify key experiential
dimensions of hospitality services in Ranchi.
Harjot Kaur, Shaina Arora, and; Jyoti Sharma presented paper on “Social Media Marketing:
A Paradigm shift in tourism marketing with the advent of social media” emphasized on
Social media has altered every part of our existence, including our consumption habits. These
advancements have had a tremendous impact on organizations, primarily by enabling new
marketing methods. The paper summarizes recent debates about the future of marketing and
how businesses market to their customers using different social media platforms.
Day 2, March 12, 2022
The second day of conference started with welcoming of guests by Dr. Bhupesh Kumar, Principal,
IHM Ranchi. The Chief Guest for Day 2 was Mr. L. K. Ganguli, Director(Aand;F), National
Council for Hotel management, Noida.
Mr. L. K. Ganguli in his speech informed about the fast growing travel and tourism industry.
Tourism has experienced continued growth and expanding diversification to become one of the
fastest-growing economic sectors in the country. Tourism is closely linked to development and
involves a growing number of new destinations. These dynamics have turned tourism into a key
driver for socio-economic progress. He appreciated IHM Ranchi for conducting an international
conference.
Key note Address by Prof. Manohar Sajnani, Director Amity Institute of Travel and Tourism
at Amity University Uttar Pradesh, Noida, India on “Sustainable Community Development”.
In his keynote he told Sustainable Community Development may be defined as
environmentally, socially and economically benefits people without disturbing the ecosystem.
Today population of world has increased significantly which cause degradation of environment
due to massive use of natural resources. Hence it has become essential to make every
community economically and prosperously sustained. Further as the population increases there
will also be increase in the use of bare essential of live needs as food, water and; shelter etc. when
a community becomes sustainable it generate not only profit economically, but also provides
social equality and friendly environment. He said happiness is the key of tourism.
Keynote Address by Prof. Ashish Dahiya, professor, Hotel and; Tourism Management. M.D,
University, Rohtak, Haryana on “Understanding life skills and making our life blissful with
their application in everyday life”. He told that leisure is the way to live. Life skills is a term
open to wide interpretation, it is used to describe a set of basic skills acquired through learning
and direct life experience that enable individuals and groups to effectively handle issues and
problems commonly encountered in daily life. He said behavioral changes through life skills:
Happiness, Knowledge, Motivation, Acceptance, Good habits, Lifestyle.
Keynote Address by Prof. Parikshat Singh Manhas, Director, School of Hospitality and;
Tourism Management (SHTM), Professor, The Business School (TBS), University of Jammu,
Jammu and; Kashmir on “Quality Enhancement in Tourism and; Hospitality Industry”. The
COVID-19 pandemic has seriously affected the political and economic development pattern in the
world. It has deeply changed the hospitality industry and human resource service mode of hospitality.
The livelihood of a lot of people depends on tourism and; the hospitality industry. Once the recovery process has
started we have to address all globally how to build up a better blueprint. Trust is a very important factor
to create sustainable tourism all over the world.
Technical Session Track -3: Sustainability and Environment
Session Chair: Dr. Anand Kumar Singh, Principal, IHM, Bhopal, Madhya and
Dr. Sonia Sharma, Associate Professor, IGNOU, New Delhi
Dr. Supriya Sikari presented paper on “Community Sustainability and Community
Development Through Tourism Practices: An empirical study on ‘Natungram Craft-
Village” considered to be the largest and fastest growing industry, tourism causes in building
and reviving country’s economy by earning foreign exchange, generating employment and
boosting indigenous business opportunities. Tourism also contributes in Socio-cultural
development by understanding, participating, practicing and respecting each other’s culture
both by tourist and host community.
Anup.S.Patwal and; Dr. Jagdeep Khanna presented a paper on “Starting Homestay Business
Post Covid-19: A Social Entrepreneurial Approach” emphasized on the primary goal of
this research is to use social entrepreneurship to make the homestay business more
competitive after the coronavirus(COVID-19) pandemic. The data is acquired from
government organizations, ministries, and commercial travel businesses participating in the
domestic travel and tourism sector.
Gagandeep Soni, Dr. Sarah Hussain and; Saima Kareem presented paper on “The Impact of
Environment-Friendly Practices On Customer Satisfaction in Hotels: A Review of
Literature” emphasized on The study’s goal is to examine at diverse environment friendly
measures employed by the hospitality sector and analyze their influence on customer
satisfaction. From 2000 to 2020, 31 publications with keywords like “environmental friendly,”
“customer satisfaction,” “customer loyalty,” and “sustainability” were downloaded from major
online research databases such as Google Scholar, Science Direct, Research Gate, and Emerald
Insights.
Neha Kumari and; Dr. Nidhi Nayna presented paper on “Women Career Elevation in
Hospitality Industry: An Overview” elaborate that nowadays, women hold incredibly unique
status in a society, they played various roles in their institutions such as family, political or other
social groups. Moreover, in today’s Indian industry women are gaining more power and
positions as compared to past.
Ravi Kumar and; Dr. Bhupesh Kumar presented paper on “Tribal Tourism Planning and
Development in Jharkhand: An Application of Four Hs of Indigenous Tourism”
emphasized on the state of Jharkhand “Nature’s hidden Jewel”, come into existence on 15 th
November 2000 is the land of Bhagwan Birsa Munda. The state is blessed with rich natural
mineral resources, diverse flora and fauna and has enormous tourism potential with Tribal
Tourism, Religious Tourism, Heritage Tourism, Mining Tourism, Eco Tourism, Adventure
Tourism. There are as many as 32 tribes in the state of Jharkhand, each tribe have a unique
culture, custom, tradition and heritage.
Rohan Joglekar and; Tanya Singh presented paper on “To study the significance of Sustainable
Tourism in India” emphasized on Tourism industry is considered as one of the fastest growing
industry in the world. It is an important source of foreign exchange as well. Tourism sector is
extremely sensitive industry which affected by various environmental factors and incorporates
distinct features of information of the society not only of one country but across the world.
Banani Mondal and; Suman Ghosh presented paper on “A Study on Green Hotel Practices and
Achievement of Sustainable Development Goals” emphasized on Hospitality and Tourism
of India has emerged as one of the key service sectors in the context of the country’s economy
and have led the way for development. The present day scenario of the hotel industry has
changes with the shift of focus of the global traveler from high rise hotel buildings in cities to
places that are close to nature and have a peaceful natural environment which does not damage
the natural ecosystem and ecology around.
Suchismita Roy Indra and; Ishika Karia presented paper on “A study on new practices
adopted by Hotels in Housekeeping Department in 5 star hotels in Mumbai post Covid 19”
emphasized on the hotel is a unique place for people to interact, get together and exchange
ideas. Hotel employees are employees who work side by side to provide guests with the best
possible experience. Housekeeping departments are often overlooked, but their work affects all
departments of the hotel. Over time, the housekeeping sector has changed significantly with
new practices following the Covid-19 pandemic.
Vimal Kumar, Surbhi and; Bhavesh Gupta presented paper on “A Study of New Challenges in
learning for students pursuing hospitality programs and new demands of Employers in
hospitality sector in District Faridabad, Haryana” emphasized on we have seen a surge in
the universities and stand-alone institutions offering long term and short term hospitality a
programs and modules in the preceding years to support varying human resource demands in
the hospitality and tourism sectors. The purpose of the study to find out and address the new
challenges encountered by the hotel management students in online learning and the new norms
applicable in Industrial Training and; placement of Hospitality students in the post-pandemic
times.
Arvind Sonkamble and; Pallavi Yedgaonkar presented paper on “To Study the Role of
Hospitality in Health Sector” emphasized on Health plays vital roles in today’s lifestyle,
people are travelling for many purposes tend to have food outside. Youth like to try different
cuisine which is one of the major causes of effecting health negatively. Hotels, restaurants and
other hospitality sectors plays important role in serving hygienic food in clean ambiance.
Abinash Dash and; Sambit Suman presented paper on “Bibliometric Analysis of Central
Finance Assistance (Cfa) Seminars by Ministry of Tourism from 2017 -2020” emphasized
on Research performance is an important part of academic pedagogy system. Continuous
research activities show continuous expansion in capacity building of academic as well as
an academic milieu. The Ministry of Tourism provides financial Assistance (CFA) to establish and
upgrade the Institute of Hotel Management Catering Technology and; Applied Nutrition(IHMs)
and the National Council of Hotel Management in the country.
Madhuri Deshbhratar and; Suchismita Roy Indra presented paper on A Study On Changing
Trends in Housekeeping Department of Five Star Hotels in Mumbai Post Covid- 19
emphasized on this pandemic no other department than the Housekeeping department has
evolved so rapidly. As we all know the hospitality industry is a dynamic industry and the
The housekeeping department plays a vital role in keeping the hotel clean and safe.
Technical Session Track -4: Culinary and Cultural Tourism
Session Chair: Dr. Urvashi Yashroy, Director, Tuli College of Hotel Management, Nagpur,
Maharashtra
Dr. Aarti Meshram, Principal, Government Institute of Hotel Management and;
Catering Technology, Nagpur
Dr. Amit Kumar, CT University, Punjab
Srijani Chatterjee and; Vikram Singh presented a paper on “Prospect for Development of
Sualkuchi is a Destination for Cultural Tourism: Perceptions of Local People and Tourists
in Assam” emphasized on Sualkchi is a weaver’s village in Assam, having immense potential
as a center for culture and heritage. This village is home to around 17000 handlooms, and the
weavers here consider this an heirloom passed on from generation to generation. The people of
this area also suffered hugely due to the pandemic and these flag bearers of heritage and
traditions are surviving on the bare necessities.
Siddhartha Dey, Nomita Dey, and; Harveer Singh presented a paper on “Sustainable Food
Consumption: An Overview of Contemporary Preserve Food Items” emphasized on
Sustainable tourism has become a progressively popular field of research since the late 1980s.
However, the sustainable tourism debate is patchy, disjointed and often flawed with false
assumptions and arguments. This paper is a brief critique of some of the weaknesses in the
sustainable tourism literature.
Manish Semwal and; Anup S Patwal presented a paper on “A Systematic Literature Review on
Local Food Tourism and Regional Development in Uttrakhand” emphasized the use of
food as a distinctive feature of locations, as well as its ability to influence visitors’ travel
decisions, is a contentious issue in academics. Various nations utilize different phases to refer to
Tourism and Food. Food tourism, gastronomic, and food tourism are all interchangeable terms.
Rishabh Kumar, Deepanshu Khurana, Akhil Chawla, and; Dr. Suneel Kumar presented
a paper on “A Critical Investigation into the Emergence and Rise of the Cloud Kitchen”
expressed the major objective of this is study is to see the emergence of cloud kitchens. In the
A modern era where the generation wants everything on the mobile; the Cloud kitchen to get more
popular. Cloud Kitchens are an increasingly vivid model that a lot of new generation
entrepreneurs can move into in recent times.
Deepti Yadav and; Dr.Gaurav Bathla presented a paper on “A study on the factors affecting
the change in food lifestyle of the consumers during COVID-19: a special reference towards
convenience food” emphasized on the purpose of this research is to study the change in the
consumption pattern of food during the covid-19 pandemic in India. The study focused on the
convenience food-related lifestyle and behavior of the consumers changed due to pandemic
Objectives were fulfilled by collecting information from questionnaires through a google form.
Dr. Dhanraj Kalgi, Ashwini Talaulikar, and; Yogendra Tanwar presented a paper on “The study
of advancement in the Tourism and Hospitality industry during Post Covid-19 pandemic”
emphasize on Post Covid-19 pandemic has brought a new revolution in tourism and hospitality.
The new normal put into practice by the government had challenged the tourism and hospitality
industry to evolve new service processes for their revival and survival. Emerging technology
turned to be a boon to this industry as it aided in virtual reality tours, the Internet of thighs, voice
search and contactless payments to provide and maintain the quality of service and customer
satisfaction.
Apurba Chakraborty and; Dr. Santosh Kumar Upadhyay presented a paper on “How the
COVID 19 Pandemic, Effects on Tourism and; Hospitality Industry, of Dooars Region: An
Overview” emphasized on Hospitality and; Tourism industry in Dooars has been the main contributor
to the revenue of income by increasing the GDP Growth of North Bengal. Tourism Industry of
Dooars not only employs workers in cities but also provides an earning base for the rural
population.
Baljit Singh Kalsi presented a paper on “Culinary Tourism- An Upcoming Opportunity for
Tourism Industry in Jharkhand”.
Dr. Dhanraj Kalgi, Ashwini Talaulikar, and; Asmita Patil presented a paper on “To study the
significance of relationship marketing for improving customer loyalty in hospitality and
tourism industry” expressed the relationship marketing is a type of marketing originated from
direct response marketing campaigns which accentuates not only on retention of customers but
also on satisfaction comparatively than sales dealings. Relationship marketing inspires the
establishments of hospitality and tourism to cultivate relationships with guests, suppliers, peers
and partners, to uphold their reliability to the trade.
The conference concluded with a Valedictory Ceremony and Workshop delivered by Dr. Bharti
Gupta, Assistant Professor, Department of Tourism and; Travel Management, Central University
of Jammu, Jammu and; Kashmir on the topic “How to Write and; Publish Research Paper for
International Journals” emphasized to know about what to keep in mind before writing a paper,
things related to writing for Avoiding Desk Reject, how to pick your target journal, understanding the
meaning of Bibliometric and methods, to understand the meaning of citation, citation index and about the
measures that emerge from citation analysis and to know about the Peer Review Process, 4Ps of
Publishing, Publication ethics, Open Access Journals, UGC-CARE, useful software, and SCI-HUB.
The concluding vote of thanks was given by Dr. Bhupesh Kumar, Principal, IHM Ranchi and;
President of ICTTHC 2022 who acknowledged the efforts of all the Researchers and Presenters
for their excellent cooperation and contribution to the Tourism and Hospitality field.
