In 2024, I'm trading rivalry for unity. Complexity won't be a hurdle, but a bridge. I believe collaboration will be the future, and will look forward to collaborating with possible allies.As we enter the new year, we are thrilled to announce the launch of two exceptional resorts – ONENESS and VILEEENAs we set our sights on 2024, The Den's vision is clear – it's the year of growth. Our programme is meticulously planned, budgeted, and focuses on measurable outcomes.We saw a paradigm shift towards cloud adoption among hotels - both independent and groupsSignum Hotels plans to expand its portfolio by opening several new properties in key locations in India and around the world like United States, Russiawe endeavour to unique experiences, in partnership with local artisans and entrepreneurs, in the coming yearGoing forward, in line with our strategic objective, we aim to double the room count from ~5,000 to ~10,000 by FY30.Witnessing our team come together, pivot strategies, and deliver exceptional guest experiences amidst uncertain times has been our most profound takeaway. We learned that even in the face of change, our commitment to creating a haven of serenity and joy for our guests remains an unwavering constant.And speaking of new journeys, 2023 marked our grand entrance into the vibrant Indian market. Atmosphere Core unveiled eight stunning new properties, with a vision for 25 by 2025.We will aggressively promote tailored experiences for millennials seeking immersive experiences, including cooking classes, cocktail mixing, local music, and private meals at the jetty, as well as water sports and underwater activities. everything hospitality
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Chef Amarjeet Singh Thakur is a seasoned Indian culinary expert with over 25 years of experience, specialising in traditional tandoor, Mughlai and regional North Indian cuisine. Chef Amarjeet is currently working as Chef de Partie (CDP) – BBQ at SAFAR by Karimi in Cupertino, California, where he brings authentic Indian grilling techniques to a global audience. With multiple recognitions — including “Employee of the Year” and media highlights for his ‘down-to-earth rustic Punjabi cuisine’ — Chef Amarjeet continues to champion traditional Indian cooking methods, especially tandoor and charcoal-based BBQ.
Explore modern upselling strategies in hospitality—how smart, guest-focused techniques boost revenue and elevate guest experience worldwide.
