New Launch | The Origin - a newly launched label for artisanal food

The ORIGIN – A New Label for Fine Artisanal Food Products

And a New Destination for Thoughtfully Sourced Food from Across the World

August 2021, Mumbai : With all of us becoming more mindful about what is on our plates and how it got there, The Origin - a newly launched label for artisanal food and a one-stop destination for thoughtfully sourced food products from across the world as well as a Vegan cafe- is a welcome addition to the luxury food market in India. The Origin opens at the shopping hub Khar in Mumbai, presenting an address that offers a unique blend of experiences specially curated for the new age, conscious consumer.

With a rich history of operating in the hospitality industry for 40 years, The Origin is presented by the Bawa Group of Hotels and Anusaya Future Fresh. The flagship store in Mumbai will be followed by locations in New Delhi, Bangalore & Chandigarh. 

The in-house food label “The Origin “comprises of Bakery, Honey, Tea, Coffee, Dry fruits, Spices, Namkeen, Fresh Fruits & Vegetables, Cold pressed fresh juices, salads and handmade pastas of which have all been handcrafted to present a unique taste of fresh, homegrown produce.

Evolved from the ethos of concentrating on the fundamental starting point or the source of food products, The Origin believes in a transparent and authentic process – bringing mindfully grown and sourced products to your kitchen. The Origin also focuses heavily on artisanal brands originating from India and abroad. Some of these brands include Belberry, AL’Olivier, Croix Verte, Vegan Deli, Ben and Jerry’s, Friendly Vikings, Salud, Fruit Life, Just berries and many more brands.  “Each and every product available at “The Origin” has been selected, understanding the gap in the market in the world of exotic gourmet products. Some of the brands are first time entrants in India and will be exclusively available only at “The Origin” says MrDinesh Shinde, Director of Anusaya Future Fresh. The Origin presents a luxury gourmet destination designed to give your grocery list a world-class lift

Every assortment has been selected by experts in the field. Each segment opens into a world of the finest quality products: A large array of fruits and vegetables, artisanal chocolates, coffees, honey, cheese, dry fruits, snacks, breakfast cereals, ice creams, spices, vegan cheese, vegan meats and many more

Select teas and coffees at The Plantation, pour your honey at The Hive, find your staples in The Field, and pick freshly ground spices in The Mill.

The Cocoa Tree is filled with chocolates, and O Farm is lush with nutritious fruits and vegetables. Stop by The Heritage for the richest dry fruits. At the gifting section, O Amour, you’ll find goodies to surprise your family with an indulgence or put together a gifting hamper for a special occasion.

 The Origin promises a retail experience like none other: one that is interactive, curated by experts and with products that are directly sourced from growers with a consistent focus on best-in-class quality. A garden with hydroponically grown herbs, a café with specially designed menus and a space for master class workshops will provide a holistic culinary experience for the discerning food consumer who is evolved and aware of her choices & likes.

The Origin will also offer the most exclusive Gifting section where in-store consultants help select and curate thoughtful gifts from a range of artisanal chocolates, cheese, honey, dry fruits, exotic fruits, snacks and sweets, building cuisine-based hampers for every occasion using custom made packaging products and signature trimmings (wicker baskets, leather trunks & baskets, marble platters and more)culminating in a perfectly designed bespoke gift hamper that would be remembered by friends, family and business partners alike. “There is a lack of variety in the premium gifting space in the F&B Industry and “The Origin” with its variety of gifting options intends to solve the problem by providing an option for every occasion” adds Mr.Dinesh Shinde, Director of Anusaya Future Fresh

Bringing in The Bawa International’s rich experience from the hospitality industry with a consistent focus on research and technology and the sourcing experience of Anusaya Future Fresh who has been a pioneer in the fruit and vegetable industry who have a reputation of consistently getting niche brands into India from around the world. The Origin store makes home-grown   thoughtfully sourced produce accessible to the conscious consumer via their own label that focuses on uncompromising quality and freshness. “Food is pivotal to our existence. What we consume, how we consume it and from where we consume from has never been more important than in today’s health & immunity conscious landscape. We want to bring the best to our customers without compromise – as our products and ultimately the consumer’s decisions have an equal impact on our environment,” says Vikramveer Singh Bawa, Bawa Group of Hotels

More About The Promoters

Bawa group apart from hotels are into catering, real estate and run a successful spa and salon called IOSIS . With an Inception in 1972, Bawa Group is today an established business house having successfully forayed into Hospitality, Construction & Realty and Wellness Segments, across the gamut of spheres in which it operates. Bawa Group is a coveted and prestigious name with rock solid fundamentals and strong ethics. Bawa Group of Companies is known to raise the bar of excellence each time and strive to achieve it.

Anusuya Future Fresh are pioneers in bringing fresh quality produce by air into India and has an extensive network of distributing fresh produce to major cities of the country   

New Launch | Lo! Foods forays into Diabetic Food Market

The products are affordably priced and are available for consumers on Lo! Foods website and on e-commerce platforms.

Lo! Foods, a Bengaluru-based FMCG startup that offers a range of Low-Carb and Keto friendly packaged products announced its entry into the diabetic food market with the launch of a range of diabetic-friendly Low-Carb, and Sugar-free food products. The products are affordably priced and are available for consumers on Lo! Foods website and on e-commerce platforms.

The new range has been designed keeping in mind the nutritional requirements of diabetics. Curated by Lo! Foods’ in-house nutritionist Vibhuti Jain, the products are Low-Carb, sugar-free, Maida free and is 50% lower in glycemic index. The products have been tested using Continuous Glucose Monitor (CGM) and Blood sugar meters. Recommended by dietitians, the new product range offers a tasty yet healthy alternative to manage diabetes better. In addition to the new diabetic-friendly products, Lo! Foods have an existing range of sugar-free chocolates.

As per a 2019 report by International Diabetes Federation, India is home to 77 million diabetics. Considered as the diabetes capital of the world, the report indicates that over the next 25 years, India will have close to 134 million diabetics. There has been an alarming increase in the prevalence of diabetes in India. One of the reasons behind this modern epidemic is the change in our lifestyles and food habits. Lack of physical activity and a diet rich in carbohydrates and sugar are some of the reasons behind the increase in the prevalence of the disease. A healthy diet followed by regular exercise can help curb the risk of developing diabetes. One of the ways to impact the health of millions is by creating a range of everyday food products that Indians are used to eating, but low-carb, healthier, and just as tasty. This was the genesis behind Lo! Food diabetic range.

Commenting on the new launch, Sudarshan Gangrade, Founder, Lo! Foods, said “The demand for diabetic-friendly consumables has seen a sharp increase in the last few years on account of growing awareness about managing diabetes and the rising prevalence of the disease. However, the current diabetic-friendly food alternatives available in the market are not the most ideal substitutes for a healthier diabetes diet. At Lo! Foods, we have created a range of products that are 50% lower in GI with a direct impact on the day-to-day health of diabetics. We have also ensured that our products are high on taste which makes it easier for them to transition to a healthier diet. In addition to diabetics, we also plan to target consumers in the pre-diabetic stage and empower them to make the right food choices.”

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New Launch | The Italian Ministry of Foreign Affairs publishes its first video game in India – ITALY. Land of Wonders



A new video game with an aim to promote Italy Tourism and bring Italian art, music and culture to the  world 

Mumbai, 22nd July, 2021: The Italian Ministry of Foreign Affairs (Italian MFA) announces the launch of ITALY.  Land of Wonders, a video game that is aimed at bringing the cultural heritage and wonders of Italy to a  worldwide audience in general, and to young people. Graphically appealing and targeted at both children and adults, ITALY. Land of Wonders portrays the beauty and tradition of this country through an interactive and fun experience. Available for free in English, it will be released in India on 22nd July for iOS and Android,  smartphone and tablet, via italiana.esteri.it, Italian MFA’s new portal dedicated to Italian culture in the world. 

The interactive game has several interesting characters, who will help users explore magical Italy. Elio is the old lighthouse keeper who, every morning, with the help of the 20 sparks he retrieved the night before from the 20 regions of Italy, lights up the sun that will shine bright over the country. The game starts at  sunset, Elio – a reference to Helios, the sun god of ancient Greek mythology – is looking for an assistant who  can help him complete his arduous task. He has summoned a mysterious character outside the lighthouse:  the player, who is drawn into a night adventure around Italy to retrieve 20 sparks, light up the lighthouse and ensure the sun shines again. 

During their journey, the players will meet 5 Guardians, who will guide them to discover Nature, Cuisine, Art,  Performance, and Design, the 5 main sectors of the Italian cultural heritage. At the end of the journey, a huge surprise awaits the players: they will take Elio’s place, symbolically becoming the new Lighthouse Keeper,  with a mission to protect the country’s treasures. First, however, they will need to pass no less than 100  puzzle game levels, each one featuring a 3D reconstruction of an iconic Italian landmark, in a truly engaging journey to discover, step by step, the coast and mountains, cities and castles, traditions and myths of the country.  

From opera to baroque to famous movie soundtracks, the original scores in the video game are inspired by the great Italian classics. The music helps set the mood to a game that is also an engaging and informative learning tool for schools that teach Italian as a foreign language. 

Created for those already acquainted with Italy, as well as those who are not and want to learn more – while improving their grasp of the language –, ITALY. Land of Wonders can also serve as a travel guide, thanks to a  collection of 600 articles filled with stories, news and fun facts. 

As with all the cultural initiatives by italiana.esteri.it, ITALY. Land of Wonders is part of Italian MFA’s general post-Covid programming strategy aimed at supporting Italian cultural and creative sectors. 

Sharing excitement, Ambassador Lorenzo Angeloni, Director General for Cultural and Economic  Promotion and Innovation, Ministry of Foreign Affairs and International Cooperation said - "Today,  the mobile gaming market is one of the main channels for the diffusion of every type of content, including cultural and informative topics. It’s our job to leverage any opportunity we see to promote our country  and its culture to the world. This is why we have embraced the mobile platform and are communicating in a way that is innovative not only for our Ministry but also for Italy’s public administration in general.  We are engaging with a younger audience with “Italy. Land of wonders” and it is our objective to engage  people from all over the world and to get them interested in our country and its beauties, creating a 

sense of familiarity that can guide them, one day, to the actual discovery of our territories and our  products.” 

Adding to the above he said, “Italy. Land of wonders” isn’t just an enjoyable mobile game – it’s a real  Made in Italy product, skilfully mixing culture and technology. Immerse yourself in the atmosphere of our country: it’s an adventure accessible to everyone to help discover the beauty, the creativity, and the taste

of Italy ". 

User can download the app on App Store and on Google Play.