Sapaad Launches AI-Powered Promotion Engine to Help Restaurant Chains Unlock Growth in India’s $126 Billion Foodservice Market
/As industry heads towards $282 billion by 2034, this AI capability will enable restaurant brands to centrally manage promotions, and turn promotional spending into measurable business outcomes
New Delhi, July 2026: Sapaad, a leading cloud-native Unified Commerce platform for restaurant operations, today announced the launch of its AI-Powered Unified Promotion Engine (UPE), a new native capability designed to help multi-unit restaurant groups centrally create, control, measure and optimise promotions across their entire business. Built as part of Sapaad’s unified ecosystem, the new engine enables restaurant operators to transform promotions from isolated discounting activities into measurable growth drivers with real-time visibility into sales performance and profitability.
The launch addresses one of the most persistent challenges faced by large restaurant operators: managing promotions across multiple sales channels and locations while maintaining consistency, protecting margins and measuring true business impact. Promotions are often executed separately across POS systems, dine-in, takeaway, QR ordering, kiosks, online ordering, call centres, drive-throughs and aggregator platforms, creating fragmented workflows, manual errors, margin leakage and limited visibility into whether campaigns are delivering profitable growth.
The launch comes at a time when India’s foodservice industry is undergoing rapid transformation. According to Fortune Business Insights, the India foodservice market was valued at USD 114.4 billion in 2025 and is projected to grow from USD 126.4 billion in 2026 to USD 282.0 billion by 2034, expanding at a CAGR of 10.55%. Full-service restaurants account for nearly 59% of the market, while restaurant chains are expected to witness the fastest growth as operators increasingly scale across multiple locations and channels. As brands expand their footprint, the need for enterprise-grade technology solutions that enable centralised control, operational consistency and profitability management has become increasingly critical.
Speaking on the launch, Vishnu Vardhan Madabhushi, Founder & CEO, Sapaad, said, “Promotions have always been powerful, but for large restaurant groups they have also been difficult to control. A discount that is poorly configured or applied across the wrong channels can quickly become margin leakage at scale. Multi-outlet restaurant chains allocate approximately 8% to 10% of their monthly revenues towards promotions, discounting and customer acquisition efforts, while fine-dining and standalone restaurant formats typically spend around 3% to 4%. Our Unified Promotion Engine gives restaurant operators the control, intelligence and speed they need to turn these promotions into measurable growth levers.”
Sapaad’s Unified Promotion Engine allows restaurant groups to create a promotion once and launch it across multiple outlets, brands, regions, and sales channels from a single dashboard. It helps teams run targeted campaigns based on customer segments, locations, products, and order values. The platform also provides real-time insights into sales, discounts, and profitability, helping businesses identify the most effective promotions.
Built for multi-unit restaurant operations, the AI-Powered Unified Promotion Engine is designed for QSR chains, fast-casual brands, franchises, cloud kitchens, multi-brand groups and enterprise restaurant operators that require consistent execution across diverse outlets and ordering channels. Successful campaigns can also be cloned, reused and converted into templates, helping restaurant brands continuously optimise future promotions using real performance insights.
“Restaurant promotions should no longer be treated as guesswork,” added Mr. Madabhushi. “The future is intelligent, measurable and centrally controlled. With this launch, Sapaad is helping restaurant brands move from discounting blindly sto promoting with precision.”
The AI-Powered Unified Promotion Engine is now available to Sapaad customers across India and international markets, enabling restaurant chains to accelerate campaign execution, strengthen brand consistency, protect margins and unlock greater value from every promotion.
