Haldiram’s reveals meaning of ‘Acche Din Aane Wale Hai!’ activation campaign, announces new store openings in Lucknow and Gorakhpur

July 2026, New Delhi, India: The interest that sparked on the streets of Lucknow and Gorakhpur has found its answer. While the bright red billboards carrying the simple yet strong message, “Acche Din Aane Wale Hai!” had led people to decode the message on diverse fronts, Haldiram’s has revealed that the messaging was pointed towards their extensive expansion, with new outlets planned to open in Lucknow and Gorakhpur.

More than merely a slogan, “Acche Din Aane Wale Hai!” in Haldiram’s words, describes sharing joyous moments daily for varying celebrations like family gatherings, friendly get-togethers for evening snacks, festivities, etc. The opening of the new outlets underscores the brand’s dedication to increasing accessibility to the emerging markets across the country.

The teaser campaign notably intrigued spectators. With no explanation accompanying the billboards, residents of Lucknow and Gorakhpur were left wondering what the billboards meant. The reveal now connects that anticipation to a concrete development that consumers can experience firsthand.

Speaking about the development, Rajiv Singh, Head of Growth and Marketing, Haldiram's QSR chain, said, "When we launched the 'Acche Din Aane Wale Hai!' campaign, we aimed at sparking conversations among the residents. With the announcement of the new outlets, we are building on our decades-long legacy, which has paved a concrete path for us to expand even more strongly in emerging markets beyond metro cities across the country. We are delighted to see Lucknow and Gorakhpur playing a crucial role in our efforts, from being the first cities to witness the campaign to now becoming key destinations in our expansion plans.”
The expansion is timed appropriately with increasing consumer demand for quality food brands, dining options with a diverse menu, and high-quality products across emerging markets. Bolstering its retail presence, Haldiram’s aims to serve a larger audience with quality, familiar taste that has defined the brand for years.
For Haldiram’s, these truly are “Acche Din”—not just for the brand, but for the consumers who will soon find a Haldiram’s outlet closer to home than ever before.

Top 5 destinations in Delhi for the ultimate Holi food experience

Delhi is filled with colourful sights, sound and smell during Holi! The city truly represents an amazing culinary melting pot and has so many different types of festival foods celebrating cooking traditions from all over India including traditional gujiya and thandai-style sweets and drinks, and many more indulgent regional delicacies. You’ll want to celebrate your colour-filled day with a fantastic meal after spending time outside in the spring sun. Check these out: Here are the five best places in Delhi for the best Holi food experience!

Haldiram’s:  Haldiram's 2026 theme "Holi Ab Hui Na: Iconic Gulal Aur Gujiya Jodi" - is the ultimate food experience for Holi in Delhi. The celebration is about togetherness and indulgence with a variety of curated products & hampers, as well as their signature GUJIYA line which includes the Kesar Gujiya (flavoured with saffron), and the Coconut Dry Fruit Gujiya (filled with coconut and dry fruit). All of the Gujiya products feature premium ingredients and traditional methods of preparation in order to provide the true Holi experience through the use of vibrant colours and nostalgic images. When served with chilled Thandai, this will complete your Holi experience.

Location: Haldiram's Restaurant Outlets Across North Delhi 

Chaina Ram Sindhi Confectioners: Chaina Ram Sindhi Halawai, an essential destination for indulging in generous quantities of sweets during the Holi festival is located in Delhi. Having been established in 1901, this legendary sweet maker has developed their expertise to create traditional mithai using ghee only. One of their most popular items is the Karachi Halwa, which has a chewy texture and glossy finish with bits of dry fruit that have made it a holiday favourite for many years. All the items they create are Balu Shahi, Doda Barfi, Pateesa, Motipak, and large laddoos, which will put you into an ecstatic mood. Be sure to be first in line to sample one of their hearty breakfasts of Halwa-Puri-Aloo; and don't forget to take home some Sindhi Gheyar, Mitha Samosa, or Gujiya to enjoy while celebrating Holi.

Location: 6499, Katra Bariyan, Fatehpuri, Chandni Chowk, Delhi

Bikanervala: Bikanervala is the place in Delhi to search out a fabulous Holi feast! This well-known Indian sweets shop assembles colourful Holi baskets of traditional sweetmeats, including gujia, aromatic thandai and different kinds of sweets, and can usually include festive gulal also. Their most popular Holi baskets are the Gujia Thal, Saffron Splash, and Thandai Tradition that make wonderful gifts for family and friends. In addition to the Holi baskets, their display cases are filled with traditional laddoos, barfis, rasgullas, savoury namkeens, and bhaji boxes which can be used for entertaining at home or simply to spoil yourself during the holiday!

Location: Rajiv Gandhi Handicraft Bhawan, Baba Kharak Singh Rd, opposite Hanuman Mandir, New Delhi, Delhi 110001

Giani’s Di Hatti: Every Holi food trail in the capital city of Delhi is incomplete without visiting Giani’s Di Hatti (Chandni Chowk), an institution that has served up some of the best traditional North Indian sweets for decades. After your vibrant colour explosion, enjoy a refreshing bowl of their world-famous Rabri Falooda or a cold glass of sweet Badam Milk. All of these delectable dishes are extremely rich, creamy, nostalgic and festive and represent the old-world charm that goes along with the celebration of Holi in our nation’s capital.

Location: Bagh Deewar, Katra Ghel, Fatehpuri, Chandni Chowk, Delhi, 110006

OM sweets: Om's Sweets has long been a leading supplier of sweet dishes for the festival of Holi. This year an exceptional selection is available for you, featuring traditional favourites such as crunchy coconut gujiya, golden jalebi right from the frying pan and a variety of colourful namkeen mixtures. The drinkable, refreshing, and flavourful syrup selected by Om's will give you everything you need to share the colours of the festival with your family and friends. All of our products are sure to bring out the spirit of Holi through their combination of old-fashioned and new flavours. For ease and completeness, you can purchase all of Om's sweets in a variety of packaged container options, making it easy for you to bring the colours, sweetness, and joy of this year's festival into your house.

Location: GL - 23, SHAHEED BHAGAT SINGH MARG, Jail Rd, Hari Nagar, New Delhi, Delhi 

Make your Holi celebrations in Delhi complete with out-of-this-world culinary experiences! You'll find a variety of sweet treats and regional dishes from around the country that will bring together all the delightful tastes of your favourite festival.