OPO Hotels & Resorts Launches Premium Brand 'Rahitya', Debuts with First Property in Ayodhya

Marks OPO's strategic entry into Uttar Pradesh and strengthens its expansion into India's fast-growing spiritual tourism destinations.

New Delhi, July 2026: OPO Hotels & Resorts, one of India's rapidly expanding hospitality management companies, has announced the launch of Rahitya, its premium subsidiary brand created for the midscale and upper-midscale hospitality segment. Making its debut in the spiritual city of Ayodhya, the brand's first property—Rahitya Premier Anant, Ayodhya—marks a significant milestone in the company's national expansion strategy.

Developed under a Management Agreement signed on 24 June 2026, Rahitya Premier Anant represents OPO Hotels & Resorts' strategic entry into Uttar Pradesh, one of India's fastest-growing hospitality markets driven by religious tourism, infrastructure development, and rising leisure and business travel. Located at Anant Palace, Chandpur Harbans, Prayagraj Road, Ayodhya – 224133, Uttar Pradesh, the property has been thoughtfully designed to offer an elevated hospitality experience that blends contemporary comfort with the warmth and cultural essence of one of India's most revered destinations.

Strategically located just 1 km from Maharishi Valmiki International Airport, Ayodhya, Rahitya Premier Anant is among the city's most conveniently located premium hotels for arriving travellers, offering seamless accessibility for domestic and international visitors. The property's prime location enables guests to conveniently explore Ayodhya's key spiritual landmarks while enjoying excellent connectivity to the city's expanding transport infrastructure.

The hotel will commence operations in the second week of July 2026 and will feature 50 well-appointed guest rooms, with plans to expand the inventory to 150 rooms in the next phase. Guests will also have access to a 70-cover all-day dining restaurant, a 150-guest banquet hall, and a 300-guest landscaped lawn, while a gymnasium, spa, and kids' zone are scheduled to open shortly.

The launch of Rahitya comes at a time when Ayodhya is witnessing unprecedented growth as a global spiritual and tourism destination. Significant investments in infrastructure, enhanced air, rail, and road connectivity, and a steady rise in domestic and international pilgrim arrivals have transformed the city into one of India's most promising hospitality markets. This evolution has created strong demand for quality accommodation that combines modern amenities with authentic Indian hospitality.

Rahitya Premier Anant has been positioned to meet this growing demand by offering premium experiences tailored for pilgrims, leisure travellers, destination weddings, family vacations, corporate guests, and group travellers alike. The property reflects Rahitya's core philosophy of delivering refined hospitality, personalised service, and memorable guest experiences while remaining rooted in local culture.

Speaking on the launch, Sandeep Basu, Chief Executive Officer, OPO Hotels & Resorts, said, "The launch of Rahitya marks a defining milestone in OPO Hotels & Resorts' growth journey. As our premium hospitality brand, Rahitya has been created to address the evolving needs of today's discerning travellers who seek elevated experiences, thoughtful service, and exceptional value. We are delighted to introduce the brand with Rahitya Premier Anant in Ayodhya—a destination that beautifully represents India's rich spiritual and cultural heritage while emerging as one of the country's fastest-growing tourism markets."

He added, "Ayodhya's remarkable transformation presents a compelling opportunity for quality hospitality brands. Through Rahitya, we aim to create hotels that seamlessly combine contemporary comfort with authentic local experiences. This launch not only strengthens our presence in North India but also lays the foundation for expanding the Rahitya brand across key spiritual, leisure, and emerging business destinations nationwide."

The launch of Rahitya Premier Anant reinforces OPO Hotels & Resorts' long-term vision of building a diversified hospitality portfolio through its asset-light, owner-centric management model. By combining operational excellence, technology-driven solutions, revenue optimisation, and strong owner partnerships, the company continues to expand its footprint across high-potential destinations while delivering sustainable value for stakeholders.

More than the opening of a new hotel, Rahitya Premier Anant represents the beginning of a new chapter for OPO Hotels & Resorts as it introduces a premium hospitality brand designed to redefine guest experiences across India's rapidly evolving travel landscape.

OPO Hotels & Resorts is a rapidly growing hospitality management company focused on delivering exceptional guest experiences through operational excellence, technology-led solutions, and strategic partnerships. With a diversified portfolio of hospitality brands catering to multiple market segments, OPO continues to expand across India's key business, leisure, and spiritual destinations through an asset-light, owner-centric business model.

Suba Hotels Limited launches third property in the religious city of Ayodhya, UP

Suba Hotels Limited, one of the fastest-growing hospitality companies in the country, has further consolidated its presence in the sacred city of Lord Rama’s birthplace, Ayodhya, with the opening of a Click Collection Hotel. The company already operates two other hotels in the city—Quality Inn Rama and Click Hotel Narayana, Ayodhya.

Commenting on the launch, the Managing Director of the company, Mansur Mehta, said, “The city’s evolving hospitality landscape presents a unique opportunity for the company to make steady progress in this important temple town and pilgrimage destination. We see significant business potential here, and this expansion reflects our commitment to delivering quality service and warm hospitality. Our existing two properties in Ayodhya have been performing strongly, and, encouraged by this positive response, we decided to further strengthen our presence in the city.”

The CEO of Suba Hotels Ltd, Mubeen Mehta, added, “We have been consciously expanding our presence in religious destinations. We already have a strong footprint in Varanasi and Vindhyachal, both prominent pilgrimage centres. With rising demand in this segment, we see tremendous potential in further strengthening our presence across key pilgrimage destinations.”

Click Collection Hotel, Ayodhya is located in close proximity to the Shri Ram Janmabhoomi Temple. Additionally, the hotel is near other prominent landmarks of the city, including Hanuman Garhi Temple and the Saryu Ji Aarti site. The hotel also provides guests with a complimentary shared drop service to the temple gate

The 48-room hotel offers thoughtfully designed accommodations across three categories. Each room provides a perfect balance of comfort, space, and family-friendly features, making it an ideal choice for all travellers.

All rooms are equipped with state-of-the-art amenities to ensure a truly comfortable stay. In-room facilities include hot and cold air conditioning, high-speed Wi-Fi, a tea/coffee maker, minibar, LED smart TV, and an in-room safe, among others.

Cinnamon, the hotel’s vegetarian restaurant, serves a variety of Indian cuisines thoughtfully curated to suit the preferences of pilgrims. The hotel also offers well-equipped and modern banqueting facilities.
Distance from the hotel:
Maharshi Valmiki International Airport – 3.8 km
Ayodhya Cantt Railway Station – 5.6 km
Ayodhya Dham Railway Station – 2.4 km
Ayodhya Bus Stand – 5.7 km
Address:
Mahobra Bypass, Ranopalli, Ayodhya,
Uttar Pradesh – 224123
+91 91510 88230
rooms.cca@theclickhotels.com

BWH Hotels signs its 10th SureStay by Best Western in India with new property in Ayodhya

New Ayodhya hotel strengthens brand presence as city sees tourism and infrastructure boom........

BWH Hotels announces the signing of SureStay by Best Western Ayodhya, marking the brand’s second hotel in Ayodhya and the 10th SureStay by Best Western in India. Strategically located just off NH 27 and approximately. 5 kilometers from the sacred Shri Ram Janmabhoomi Temple, this upcoming property promises comfort and convenience for guests.

SureStay by Best Western Ayodhya will feature well-appointed guestrooms, a restaurant, and a multipurpose hall, catering to the growing demand for quality midscale accommodation in the city.

As Ayodhya continues to witness rapid infrastructural growth and increasing tourist footfall, this addition aligns perfectly with the city’s evolving hospitality landscape and BWH Hotels’ vision for long-term development in the region.

Kärcher India Elevates Cleaning Standards in Ayodhya with Cutting-Edge Solutions

Delhi, January 2024- Kärcher India, the global leader in innovative mechanised cleaning solutions enhances cleanliness in Ayodhya.

With a commitment to excellence, Kärcher India brings its best-in-class cleaning solutions to Ayodhya– robust scrubbers, pressure washers and much more; contributing to the upkeep of this historically significant city. The initiative aims to uphold the highest standards of hygiene and maintain the pristine condition of Ayodhya's landmarks and monuments, ensuring a clean and inviting environment for residents and visitors alike.

The company's expertise in maintaining cultural heritage sites worldwide makes it the ideal partner for preserving the rich historical and cultural heritage of Ayodhya.

“Embracing the spirit of unity and cleanliness as our solutions continue to contribute to the auspicious preparations in Ayodhya. Our commitment to hygiene remains unwavering," said Mr Jatinder Kaul, Managing Director at Kärcher India.

The company's commitment to sustainability aligns seamlessly with Ayodhya's vision for a cleaner and greener future and towards the Swachh Bharat campaign.

Cleartrip and Flipkart Travel Bet Big on Spiritual Tourism; Launch ‘Darshan Destinations’ coinciding with the inauguration of Ram Mandir in Ayodhya

As a tribute to this nationwide celebration, Cleartrip is offering 1,008 complimentary flight tickets for senior citizens to Ayodhya. This offer will also be available on the Flipkart Travel platform.

National,January 2024:  Amid the flourishing rise of spiritual tourism in India, Cleartrip, a Flipkart company, announces the launch of ‘Darshan Destinations’. With the unprecedented travel boom ahead of the temple opening at Ayodhya and the flurry of dignitaries & celebrities heading to the temple town, Cleartrip is doing its bit to help devotees seek Lord’s blessings by offering 1008 complimentary flight tickets to senior citizens to visit Ayodhya. This offer will also be available on the Flipkart Travel platforms.

As an ongoing initiative under “Darshan Destinations”, Cleartrip and Flipkart Travel are also launching special fares on flights*, hotels & buses to various religious destinations. Travelers can avail of a 20% discount on bus, hotel, and flight bookings to some of India's revered spiritual destinations including Ayodhya, Madurai, Tirupati, Amritsar, Bhopal, Shirdi, Bodhgaya, Kochi, Katra (Jammu). This initiative will be an evolving proposition to offer devotees discounted fares across flights, hotels & buses.

The recent surge in spiritual tourism, propelled by Ayodhya, indicates a significant shift in traveller preferences. Cleartrip and Flipkart Travel have observed an overall 1500% increase in searches for Ayodhya across the platform.

Speaking on this, Ayyappan Rajagopal, CEO, Cleartrip, said, “As a customer-centric company, Cleartrip caters to the evolving needs of our user base. We understand that spiritual journeys are central to our culture, embodying centuries-old traditions. With more people seeking out these meaningful travels, we wished to make these experiences more accessible and affordable. We are excited to kick off the offering with the upcoming opening of the Ram Mandir in Ayodhya. Our offering, specially tailored for senior citizens who desire to soak in the country's rich heritage, reflects our commitment to meeting the diverse needs of our customers. We hope to inspire and enable other individuals as well to experience the Divine Destinations and easily fulfil their travel aspirations.”

Through customer-centric initiatives like Darshan Destinations, Cleartrip, and Flipkart Travel will continue to seamlessly blend affordability, accessibility, and a superior travel experience that users across the board desire.

*Cleartrip: Flat 20% off on domestic flights to the above-mentioned destinations is available only for senior citizens, over and above senior citizen concession fares. Flat 20% off on hotels and buses is available to above mentioned destinations for all travellers.