Moët Hennessy India Expands in Lucknow to Drive Premiumization in Uttar Pradesh with Iconic Luxury Wines and Spirits Portfolio

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Uttar Pradesh, May, 2025 – As India’s Tier 2 cities emerge as vital consumption hubs for luxury, Moët Hennessy India is expanding its footprint in Uttar Pradesh, a whisky-forward market marked by growing demand for premium experiences. The company is introducing its iconic portfolio, which includes Glenmorangie, Belvedere, Chandon, Moet et Chandon, and Hennessy, to high-end retail stores, premium hotels, and luxury lounges across all key cities, including Lucknow, Noida, Agra, and Ghaziabad.

Building on its success in metros like Mumbai, Delhi, this expansion is part of Moët Hennessy India’s strategy to lead the premiumization of the spirits category and cater to the evolving tastes of consumers seeking craftsmanship, heritage, and elevated social experiences.

“Uttar Pradesh stands at the confluence of tradition and aspiration. The region is witnessing a clear shift in consumer preferences to refined, globally benchmarked preferences. We see strong traction for premium and above whisky, and our curated portfolio of Glenmorangie, a luxury Scotch single malt,  is designed to meet this demand,” said Ipsita Das, Managing Director, Moët Hennessy India. “As a part of our expansion while we introduce the Glenmorangie Original, a classic favourite from the house of Glenmorangie, we are also introducing Glenmorangie Infinita 18 Years Old, a 19 time global award winner,  single malt recently launched in India, aimed at the country’s growing base of connoisseurs and collectors.”

Portfolio Highlights Now Available in Uttar Pradesh: 

• Chandon – Premium sparkling wines made in Nashik 

• Glenmorangie – Including the Infinita 18 Years Old and other acclaimed single malts such as Original and LAsanta

• Hennessy – Cognac expressions tailored for classic and contemporary serving occasions

• Belvedere Vodka – Crafted from Polish rye using time-honored distillation methods

• Moet et Chandon 

India’s premium and above whisky segment is growing at nearly two times vs the standard and below price segment in Uttar Pradesh, playing a pivotal role in this surge. In Uttar Pradesh, a strong whisky culture combined with rising disposable incomes and aspirational consumption makes it a strategic focus for Moët Hennessy’s next phase of growth.

This move reinforces the company’s commitment to reshaping consumer expectations and elevating social occasions with globally celebrated spirits. With an increasing demand for curated experiences, Moët Hennessy India’s premiumization push is well-positioned to tap into Uttar Pradesh’s fast-evolving luxury culture.